`Digital News`

Polls apart!: What media did on the day of election results

Elections are perhaps the biggest event for media and it does everything to get the most out of them. Here’s how Indian media covered the recently concluded Gujarat and Himachal Pradesh elections results

Nishant Saxena Dec 21, 2017 8:47 AM

Digiplex, India's mobile theatre van that educates and also entertains

It is an inflatable air conditioned all-weather structure with seating to accommodate 120-150 people

Sonam Saini Dec 21, 2017 8:46 AM

Gozoop wins integrated marketing mandate for GNC India

Gozoop one of India’s leading integrated communication agency has won GNC India account, following a multi-agency pitch

exchange4media Staff Dec 20, 2017 5:35 PM

Twitter announces more functionality to improve customer engagements

Back in April Twitter announced the Account Activity API in beta and added new features to facilitate customer engagements in Direct Messages

exchange4media Staff Dec 20, 2017 3:02 PM

There is no set formula to creating viral content: Rishi Pratim Mukherjee, Co-founder and COO, Scoopwhoop

Rishi Pratim Mukherjee of Scoopwhoop on revolutionising trends in digital content consumption

Anam Khan Dec 20, 2017 8:51 AM

OgilvyRED Consulting comes to India

Ogilvy India's digital transformation consultancy to focus on change for brands, growth and innovation

exchange4media Staff Dec 20, 2017 8:49 AM

Politweets: #GujaratElections creates a stir on Twitter

#GujaratElections picks up on Twitter with over 1.9 million mentions

exchange4media Staff Dec 20, 2017 8:47 AM

We are focussing on mobile, which is where we get most of our traffic: Zairus Master, Shine.com

Master shared his insights on how technology has driven to be the most important tool in today’s era

Anam Khan Dec 19, 2017 8:49 AM

Guest Column: The Mobile Web - Will it replace Desktop?

Mobile has become an important part of our daily lives, the daily internet consumption is moving away from the desktop/ laptop and is more focused towards the smartphone

Hina Mittal Nayar Dec 18, 2017 8:50 AM

Firstpost’s Web-Series ‘9 Months’ Season 1 Clocks In 10 Million Views

9 Months, India’s first and only comprehensive web series on pregnancy, highly-applauded by audiences

exchange4media Staff Dec 15, 2017 6:47 PM

Even as TRAI backs Net Neutrality in India, FCC to vote today to scrap open Internet in the US

The US FCC is expected to vote on December 14 to scrap the landmark net neutrality rules championed by former US President Barack Obama in 2015

Nishant Saxena Dec 14, 2017 8:51 AM

89% of auto sales in India are digitally influenced: Google & Kantar TNS Report

Smartphones, Search and Online Video are poised to disrupt auto sales in India

exchange4media Staff Dec 14, 2017 8:48 AM

Guest Column: Nothing can help build a brand better than effective social networking: Marketing Professors, IFIM Business School

The adoption of smartphones by all sections of the society has triggered popularity of social media popularity and marketers have to utilise this to enhance brand reach, acceptance and thereby help the brand image

Dr. R Satish Kumar, Dr. N Chandrasekhar Dec 14, 2017 8:47 AM