Digital News
ScoopWhoop becomes world’s first content app to provide ‘exclusive’ tailor-made content at 16,000 ft. and above
Atika Malik, currently Chief Strategy Officer, to replace Suri with effect from January 15, 2018
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Viacom18’s associate vice president, business head-non-music IPs, brand and B2B marketing Indranil Sengupta had quit to start his own venture Is Network
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The highpoint of the report is that it garners information from decision- makers themselves which includes leading advertisers across domains, agencies and digital experts across different verticals
Agarwal on the recently launched campaign, pricee.com, one of India’s first search engines for shopping and constantly keeping up with technology and heightened consumer awareness
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Unless we move to a model where we give chairs of the right associations, forums, panels and organizations to the right set of people in 2018, we might end up moving at a speed, to a height, where we lose out on scaling to the deserving limits
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Netcore Solutions has released a comprehensive guide to winning the marketing battle in 2018, bringing together result-focused Martech trends that are immediately actionable
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The IPO is fixed price offer and is offered at the price of Rs. 120 per share
As of 2017, over 2.3 billion smartphone owners and consumers were spending 69 per cent of their digital media time in front of mobile devices. Should mobile marketers join the bandwagon or should they continue in the direction they’ve been taking since the beginning of the year?
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The year 2017 was a special one for Sports, as Indian athletes brought in the accolades and fans celebrated on Twitter. From India making it to the final of the #CT17 to Srikanth Kidambi becoming the first Indian badminton player to win 4 Super Series titles, sports formed a bulk of the conversation on Twitter. Here’s a look at all the highlights from the year gone by
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Social video still accounts for over 75 per cent of time-spent today, with comedy, entertainment and music leading the genre charts. Facebook’s planned move to add the Watch page will only further the duopoly
The three things that concern the digital media world, and will play a vital role in the coming year, are the growing focus and importance on audiences, a decisive move towards mobile-only consumption and finally, re-visiting digital media monetization
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Some movies broke all box office records including the ones created by their Bollywood counterparts
Joseph chatted with exchange4media on the platform’s journey, key differentiator and revealed their plans for 2018
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Facebook and Twitter introduce new plans and policies to fight against fake news and violence and hateful content
Vinay Singhal, Co-founder of WittyFeed, shared his insights on how content has evolved over the years and that brand owners need to stay updated on the same
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Dalmia speculates on how VFX impacts the overall marketing of a movie, including its production cost
The association will allow hit series from Awesomeness including Freakish, T@gged and Confess to reside on the platform under the Hotstar Premium library
The agency took the first step towards its expansion plans with the opening of a new office in Gurgaon
Rohan Mehta on the standout trends in digital marketing, AI, appointing Gerard Jayaranjan as National Creative Director and the importance of influencers
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