Digital News

24ghanta.com, a Zee Group company, crossed a new milestone in the month of October by garnering the highest number of unique visitors (UVs) for any Bengali website in the country

exchange4media Staff Dec 8, 2017 12:00 AM

Lintas Mediahub is being launched as a full service media offering for a digitised world, and will offer media strategy, communications planning, media planning and buying across all touch-points, both online and offline

exchange4media Staff Dec 7, 2017 9:46 AM

Smart Insights and Technology for Mobile (TFM) conducted a survey on 609 companies which indicates that 44 per cent of businesses surveyed do not have a defined digital plan or strategy, although they are active in digital marketing

Patel Nasrullah Dec 7, 2017 8:48 AM

Boone, VP Global Agency Sales, Google says that the popularity and rise of digital has resulted in fragmentation of media and proliferation of new devices which in turn has made consumer behaviour complex than ever before

Ruhail Amin Dec 6, 2017 8:53 AM

Vats said that the term 'Digital Takeover’ can mean different things to different people

exchange4media Staff Dec 6, 2017 8:47 AM

Google brought together industry experts, top advertisers and ad agencies to share insights on how digital has changed consumer behaviour and offered new opportunities to help businesses grow

exchange4media Staff Dec 6, 2017 8:46 AM

ColourCraft Studio (CCS) to provide end-to-end creative and digital marketing strategy for Virtuous Retail South Asia’s flagship centres at Bengaluru and Surat

exchange4media Staff Dec 5, 2017 5:59 PM

He will take on the task of positioning Tech2 as a vibrant and engaging hub for conversations at the intersection of science, technology and humanity

exchange4media Staff Dec 5, 2017 3:58 PM

Report explores five key trends around the intersection of technology and humanity

exchange4media Staff Dec 5, 2017 1:41 PM

This eventful year, Twitter reflected the vibrant diversity of the Indian society across voices, topics and regions -- from Bollywood to South Indian Cinema, Cricket’s Championship Trophy #CT17 to Women’s World Cup #WWC17, and #GST to #JusticeForJallikattu

exchange4media Staff Dec 5, 2017 8:45 AM

Polgreen, Global Editor-in-Chief of Huffington Post, was in the Capital recently to talk about the importance of journalistic values in a world deluged with fake news and biased media reporting

Ruhail Amin Dec 1, 2017 8:55 AM

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope and trends that will define digital journalism

Ruhail Amin Nov 30, 2017 8:52 AM

Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions

exchange4media Staff Nov 30, 2017 8:50 AM

The two-year-old company has big ticket clients like Flipkart, Hotstar, VOOT, Tanishq, NBC Universal Studios and eBay

exchange4media Staff Nov 30, 2017 8:49 AM

Defending Net Neutrality, TRAI says Internet services in India should be bound to follow the “core principles” of net neutrality

exchange4media Staff Nov 29, 2017 8:47 AM

Datsun, which forayed into India few years back is heavily relying on digital marketing to boost its sales and the strategy has helped it cross one lakh sales target in record time.

Ruhail Amin Nov 28, 2017 8:55 AM

This report is their third launch from their latest property WATInsights, under its market research division, Recogn

exchange4media Staff Nov 28, 2017 8:49 AM

India Innovation Hub and School of Innovation will help startups, developers and students in India thrive and grow

exchange4media Staff Nov 28, 2017 8:47 AM

Spectacular audio launch of Superstar Rajinikanth and Akshay Kumar-starrer 2.0 was held at Burj Park in Dubai

exchange4media Staff Nov 27, 2017 12:41 PM

The mandate includes the duties of creative strategy and management of the brand's digital assets

exchange4media Staff Nov 25, 2017 9:00 AM