Youth-Quotient

Social media is a great platform for engaging with our communities. It also allows me to use my creativity to do really fun stuff on these social networks, says Buzzinga's Sudeep Shukla

Abhinna Shreshtha Feb 26, 2014 8:25 AM

I do believe in working towards a specific goal. It need not be an award, for me it is the job satisfaction, says Disha's Abinaya Rajkumar

Deepa Balasubramanian Feb 5, 2014 8:01 AM

The kind of energy that there is in an agency is totally addictive, which is why people keep coming back to advertising. You seldom realise how much you are working; you are so full of adrenaline, says Isobar's Tanvi Pradhan

Abhinna Shreshtha Jan 17, 2014 8:41 AM

That's why our industry avoids producing informative shows that requires more intense viewer engagement & why many channels move towards tabloid-style programming, says NDTV's Pooja Bhardwaj

Abid Hasan Jan 8, 2014 8:07 AM

I love how something's the norm one day & then obsolete the next day. Keeping up with this breakneck speed of relevance is really stimulating & humbling, says Karthik Krishnan, Copy Supervisor at IBS

Abhinna Shreshtha Jan 1, 2014 7:54 AM

One should spend 60% of the time in the work that one is supposed to do, 20% in how to better it & remaining 20% on what one loves to do, says GroupM Interaction's Animesh Kumar

Deepa Balasubramanian Dec 18, 2013 8:30 AM

Siddhant Mazumdar of Interactive Avenues muses on the merits of figuring out your TG, wanting to spin more Poi & waiting for the time rickshawalas offer WiFi to commuters...

Abhinna Shreshtha Dec 11, 2013 7:54 AM

Nambiar, a writer with Leo Burnett Worldwide talks about his learnings from advtg, the 'Fab 4' of the industry he looks up to and his parents wanting him to be a 'good boy'

Priyanka Mehra Dec 4, 2013 9:22 AM

The newly-appointed ACD of Grey Singapore talks about approaching advertising as an art form, winning metals at Cannes, getting paid for crazy ideas, and more...

Priyanka Mehra Nov 27, 2013 8:48 AM

Sanjna Shetty, Assistant Producer, Zoom talks about her passion for the job, projects she is proud of, people she looks up to and much more...

Abid Hasan Nov 20, 2013 9:11 AM

The Creative Director of Grey Worldwide talks about changing the way adlanders are perceived, Longhand Awards, creative gurus he looks up to, and more...

Priyanka Mehra Nov 13, 2013 8:08 AM

Siddhartha Sahni, Vice President - Key Accounts, Webchutney talks about why he looks up to Sudhir Nair at G2, his learnings from social media marketing & more...

Priyanka Mehra Nov 6, 2013 8:50 AM

Rahul Upadhyaya of MediaCom, in a candid conversation, talks about his philosophy towards work, brands he would like to work on & passion for riding, among other things...

Deepa Balasubramanian Oct 30, 2013 7:21 AM

Neeti Gupta, Team Leader - Agencies, Global Advertisers, Mumbai talks about her passion for OOH advtg, negotiating hard & her wish list of brands she would like to work on...

Priyanka Nair Oct 23, 2013 8:06 AM

Pratik Mishra, Associate - Social Media at Rediffusion Y&R talks about the high of being in advtg, reality being different from what's shown on TV, ads no longer being monologues, and more...

Twishy Oct 16, 2013 8:11 AM

Being first on the internet has its pros, but if you missed the bus, follow quickly with a unique, refreshing take through the brand lens, says Eshita Jayaswal of Webchutney

Priyanka Nair Oct 9, 2013 8:16 AM

Everyone wants to get into social media, but most have very little or no knowledge about it and come into the industry with pre-conceived notions, says Akshay Gurnani, Business Head - North, FoxyMoron

Priyanka Nair Oct 3, 2013 8:34 AM

Platforms such as Vine, Reddit, Pinterest and Instagram are underutilised by most brands and agencies in India even today, says Dakshin Adyanthaya, Senior Ideator, Ultra Violet

Priyanka Nair Sep 25, 2013 8:17 AM