Youth-Quotient
"You can't just ideate, you have to work till all ingredients are perfectly delivered in order to make a good promo for TV," says Neal Massey, Promo Producer, Zee Network
I rarely see memorable campaigns that run solely on the basis of powerful images and what's lacking in Indian commercial campaigns is the fear of taking risks and creating something that's truly original, says Ambarin Afsar, photographer, Better Photography
Getting younger people to handle social media for brands is like using a steamboat in Bahamas rather than a paddle boat, says Niyagra Hora, Associate Consultant, Percept Profile
Advertising is very dynamic and keeps you on your toes; if you lose the grip, you'll be pushed out, says Prashant Potdar, Creative Innovation Strategist, FoxyMoron
Milind Gonsalves, Copy Supervisor, Asymmetrique admires how digital media fosters communicating with the audience, where the brand can become an experience which in turn drives user-generated content
Misha Paul, Sr Creative Supervisor, OgilvyOne, talks about her fascination for each unique mind with a world of its own in the advertising industry and people who think 'quirky'
While the perks of working for an MNC may be higher than that of a start-up, implementing one's own ideas is what every entrepreneur relates to, says Meter Down's Mulchand Dedhia
Simplicity still makes a lot of sense and it's best to make hay before everything goes haywire, says Gaurav Sapre, Business Development Manager, 22feet Tribal Worldwide
Famous Innovations' Shweta Goud talks about the love-hate relationship she shares with advertising & how she dislikes how some brands are mistreated through irrelevant crazy ideas & how easy it is to fib here
Youth Quotient: Advertising makes me better equipped to be a future marketing manager: Dhruvil Patel
Dhruvil Patel, Senior Account Executive, Tag Worldwide, talks about how advertising has taught him to be meticulous and convey his ideas convincingly
Prachi Lembhe, Social Media Community Manager, Trivone Digital, says social media teaches us to express ourselves & brings people together during any kind of crisis
Just managing dynamism in the digital medium is not all, sustaining it for years is success, says Frazier Barretto, Digital Marketing Manager, STAR India
Kirtan Mankad, Digital Manager, Helios Media, talks about the motivating story of WhatsApp founders and digital medium which he describes as a SMART - Specific, Measurable, Attainable, Realistic, Timely
Youth Quotient: All that's standing between your imagination and reality is a code : Sheetal Vanwari
Sheetal Vanwari, CEO & Co-Founder, Jinn Services says there's plentiful opportunities in India currently to create interesting digital properties, to experiment and to innovate
Shruti Singh, Business Group Head (account P&G) at MediaCom Communications, talks about her highly process driven client, the wide spectrum of learning in media and the trials and joys that follow
Amyn Ghadiali, Head of Strategy, Gozoop, talks about the constant adrenaline rush and excitement that comes with digital marketing, a medium that pays one to be curious
Malik Sumrani, Assistant Manager, Social Media, Aspri Spirits is a digital native whose workaday life revolves around keeping users engaged on social media, a job that is his calling
Today, you can define people who have exhibited interest in a certain type of product as your TG or you may even go up to the extent of defining you TG in terms of their behaviour, says Mediacom’s Junaid Hakim
My field of social media is an exciting one. It is the most dynamic field of marketing by far & also the closest to the final audience which makes it stimulating, says the Director - Social Media Strategy, GroupM
Mobile devices have now become the second screen, and videos will be the most consumed form of content online. So, it's the most critical platform for any business
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