Recap: The Week That Was

This week witnessed several interesting developments and people movements. Facebook was made to pay $40 million to settle a class-action lawsuit for overstating the Average Time its users spent watching video ads for 18 months from 2015-16, the incorrect calculations had led advertisers to pay extra for video ads.  Also, Initiative India, the full-service media agency of IPG Mediabrands, has bagged the media mandate of e-pharmacy brand 1mg. while Havas Media has bagged the digital duties of Piramal Enterprises Limited's Consumer Products Division

We also learnt that Sir Martin Sorrell’s S4 Capital has merged with digital agency Firewood in a deal valued at $150 million.

Also this week, HT Media named Rajeev Beotra as Executive Director, Revenues, Advertising & Distribution, while Tanushree Radhakrishnan quit Zenith as Chief Digital Officer. 

As the week came to a close, the exchange4media Screenage Mobile Marketing Conference and Maddies were held on October 11 at the ITC Maratha, Mumbai, with Mindshare winning the Agency of the Year award.

The week that went by saw some very interesting analytical stories being done by exchange4media. The highlight of the week was the Pitch CMO Summit Chennai held on Friday.

Click on the links below to catch some of our top stories of this week.

Festive Bonanza: Digital all set for better show than traditional counterparts
https://www.exchange4media.com/digital-news/festive-bonanza-digital-all-set-for-better-show-than-traditional-counterparts-99944.html

Why brands need to build their Voice assets
https://www.exchange4media.com/digital-news/why-brands-need-to-build-their-voice-assets-99912.html

Pitch CMO Summit Chennai: Industry leaders to talk about 'Building A Personalized Connect'
https://www.exchange4media.com/marketing-news/pitch-cmo-summit-chennai-industry-leaders-to-talk-about-building-a-personalized-connect-99971.html

Pitch CMO Chennai: More personalised you get, more authentic you need to be: CVL Srinivas

https://www.exchange4media.com/marketing-news/pitch-cmo-chennai-more-personalised-you-get-more-authentic-you-need-to-be-cvl-srinivas-100004.html

Pitch CMO Summit: The future is not going to be only personalization: Balaji Prakash
https://www.exchange4media.com/marketing-news/pitch-cmo-summit-the-future-is-not-going-to-be-only-personalization-balaji-prakash-100005.html

The week was dominated by the exchange4media Conclave, the event saw most sought-after minds in the marketing, creative and media industry come together to discuss industry trends. Stephen Allan, MediaCom and Charles Frump, were the keynote speakers at the event. While, Stephen Li, CEO, APAC, OMD, spoke on  ‘Reigniting the creative spark’. The event also saw an interesting panel discussion on ways to unlock the next growth opportunity in the ad industry.

Other industry leaders also graced the event, including, Tarun Katial, CEO, ZEE5, who spoke about the age of 'Hyper-personalisation and AI', Sachin Jain, President, Forevermark India and Sudhir Sitapati, who delved into the world of purposeful advertising and how it can help businesses.

Sanjay Gupta, Country Manager, Star & Disney India, was conferred with the Influencer of the Year award.

The week was also full of people on the move. Shailesh Gupta has been elected as President of the Indian Newspaper Society for 2019-20. Also, Joakim Borgström was been elevated as Worldwide Chief Creative Officer of BBH as Pelle Sjoenell has announced that he is departing the agency.

This week, Doordarshan Director General Supriya Sahu stepped down from her position after a 3-year stint, while Jasneet Bachal joined YES Bank as Chief Marketing Officer.

Paytm also roped in 'Trivago guy' Abhinav Kumar as Vice President, Product Marketing. 

The week gone by has been eventful with several major appointments in the industry like Rohit Gupta’s appointment as ASCI Chairman and Keith Weed being named as WPP board Non-Executive Director. exchange4media also carried interviews with some prominent industry veterans who shared several key insights.

We also reported other major developments like Lodestar UM’s media deal for Amul.

Read on to catch up with some of the interesting articles.

We will come up with a strong process for digital advertising: Rohit Gupta, Chairman, ASCI

https://www.exchange4media.com/advertising-news/we-will-come-up-with-a-strong-process-for-digital-advertising-rohit-gupta-chairman-asci-99657.html

Webchutney has been an agency for most start-ups and still is: Sidharth Rao

https://www.exchange4media.com/advertising-news/webchutney-has-been-an-agency-for-most-start-ups-and-still-is-sidharth-rao-99622.html

Bigger brands are moving towards ethically & socially conscious marketing: D Shivakumar

https://www.exchange4media.com/advertising-news/bigger-brands-are-moving-towards-ethically-socially-conscious-marketing-d-shivakumar-99590.html

Lodestar UM facilitates unique media deal for Amul

https://www.exchange4media.com/industry-briefing-news/lodestar-um-facilitates-unique-media-deal-for-amul-99671.html

Madhukar Kamath elected Chairman of Audit Bureau of Circulations

https://www.exchange4media.com/announcements-news/madhukar-kamath-elected-chairman-of-audit-bureau-of-circulations-99668.html

Keith Weed appointed to WPP board as Non-Executive Director

https://www.exchange4media.com/announcements-news/keith-weed-appointed-to-wpp-board-as-non-executive-director-99640.html

Truecaller appoints Hitesh Raj Bhagat as Director of Communications

https://www.exchange4media.com/announcements-news/truecaller-appoints-hitesh-raj-bhagat-as-director-of-communications-99665.html

Verizon Media appoints Nikhil Rungta as Country Manager for India

https://www.exchange4media.com/announcements-news/verizon-media-appoints-nikhil-rungta-as-country-manager-for-india-99642.html

Leo Burnett appoints Mayuresh Dubhashi and Sonal Chhajerh as Executive Creative Directors

https://www.exchange4media.com/announcements-news/leo-burnett-appoints-mayuresh-dubhashi-and-sonal-chhajerh-as-executive-creative-directors-99641.html

Rajat Sharma elected president of News Broadcasters Association

https://www.exchange4media.com/media-tv-news/rajat-sharma-elected-president-of-news-broadcasters-association-99597.html

Nitin Bawankule appointed Head of Ad Sales at Star India

https://www.exchange4media.com/announcements-news/nitin-bawankule-appointed-head-of-ad-sales-at-star-india-99582.html

This week, various people movements dominated headlines, including, Nirvik Singh, who was elevated as Grey Group’s Chief Operating Officer and Vinay Tewari, who has reportedly replaced Faye D'Souza as Managing Editor at Mirror Now. D'Souza clarified that she would still continue her association with the Times Group in a different capacity.

This week we also learnt that Nikhil Gandhi has resigned as COO & President at Times Network, while Ali Harris Shere stepped down from his role as Marketing Director of Britannia Industries Ltd., Vinay Subramanyam will be replacing him. 

It has also been announced this week that BARC India CEO, Partho Dasgupta has been elected as President of the Advertising Club. Also, Sonia Serrao has been appointed by Maersk as Director of Marketing for their Global Service Centre based in Bangalore.

Read these stories and more:

Nirvik Singh elevated as Grey Group’s Chief Operating Officer

Vinay Tewari replaces Faye DSouza at Mirror Now

Faye D'Souza rubbishes resignation rumours; to continue with Times Group in new role

Nikhil Gandhi quits Times Network

Ali Harris Shere steps down as Britannia’s marketing head; Vinay Subramanyam takes over

BARC CEO Partho Dasgupta elected President of the Advertising Club

Sonia Serrao joins Maersk as Director of Marketing

The week gone by saw two key appointments in the industry. While Ashish Bhasin was appointed Dentsu Aegis Network APAC CEO, Pratap Pawar was elected MRUC Chairman.

This week was particularly exciting for exchange4media as it hosted Content Jam 2019 which saw industry stalwarts share their valuable insights.

Find below some of the interesting stories:

Ashish Bhasin appointed Dentsu Aegis Network APAC CEO

https://www.exchange4media.com/announcements-news/ashish-bhasin-appointed-dentsu-aegis-network-apac-ceo-99350.html

Pratap Pawar elected MRUC Chairman, Shashi Sinha to be Vice Chairman

https://www.exchange4media.com/announcements-news/pratap-pawar-elected-mruc-chairman-shashi-sinha-to-be-vice-chairman-99319.html

Content Jam: Data has transformed how we answer marketing questions: M A Parthasarathy

https://www.exchange4media.com/marketing-news/content-jam-data-has-transformed-how-we-answer-marketing-questions-m-a-parthasarathy-99332.html

Content Jam: Advertising agencies must take brand custodianship seriously: Prasoon Joshi

https://www.exchange4media.com/advertising-news/content-jam-advertising-agencies-must-take-brand-custodianship-seriously-prasoon-joshi-99329.html

Paytm ropes in former Google execs Praveen Sharma & Ankit Sinha

https://www.exchange4media.com/announcements-news/paytm-ropes-in-former-google-execs-praveen-sharma-ankit-sinha-99340.html

TRAI issues regulations to promote transparency, non-discrimination in broadcasting sector

https://www.exchange4media.com/media-tv-news/trai-issues-regulations-to-promote-transparency-non-discrimination-in-broadcasting-sector-99337.html

Karan Shroff quits Xiaomi, joins edu-tech start-up Unacademy as VP-Marketing

https://www.exchange4media.com/announcements-news/karan-shroff-quits-xiaomi-joins-edu-tech-start-up-unacademy-as-vp-marketing-99307.html

Mullen Lintas wins creative mandate for Karur Vysya Bank

https://www.exchange4media.com/advertising-news/mullen-lintas-wins-creative-mandate-for-karur-vysya-bank-99224.html