Media Television News

Sony MAX 20 years

The 'Yeh Hai Desh Ki Deewangi' anniversary campaign aired on 20 July and witnessed a phenomenal response across social media platforms

exchange4media Staff Oct 18, 2019 6:43 PM

hathway

The move follows of reduction in ala carte prices by some of the broadcasters

exchange4media Staff Oct 18, 2019 1:01 PM

TV

Apex body of MSOs AIDCF says it will ensure all benefits of broadcasters’ offers are passed on to consumers

exchange4media Staff Oct 17, 2019 7:48 PM

Barc

Sun TV retains second position nationally among top 10 channels with 981 million impressions

exchange4media Staff Oct 17, 2019 3:51 PM

RoadSafetySeries

Sunil Gavaskar is the Commissioner and Sachin Tendulkar is the Brand Ambassador of the annual T20 cricket tournament to be played from Feb 4 to Feb 16

exchange4media Staff Oct 17, 2019 3:07 PM

Parameshwar Bhat

Bhat, Business Head – Kannada Entertainment Cluster, Viacom18, spoke to us about the channel’s expectations from Bigg Boss Kannada Season 7, as well as marketing and promotional campaigns for the show

Neethu Mohan Oct 16, 2019 8:41 AM

CableTv

Factors such as good reach and better targeting making cable TV more attractive for advertisers than bigger channels

Tasmayee Laha Roy Oct 16, 2019 8:40 AM

network18

Viewership share in news increases to 10.9% and entertainment viewership share rises to 9.2%

exchange4media Staff Oct 15, 2019 3:04 PM

BARC

The committee has said that the current process on outlier policy is accurate and unbiased

exchange4media Staff Oct 15, 2019 8:23 AM

TV

While cuts in a-la-carte channel prices may lead to increase in viewers and thus subscription revenue, it remains to be seen if this will translate to substantial gains, say experts

exchange4media Staff Oct 15, 2019 8:20 AM

Star India

The promotional offer will apply to Star's 16 a-la-carte channels including, Star Plus, Maa TV, Star Jalsha, Vijay, Asianet and Hungama TV

exchange4media Staff Oct 12, 2019 11:20 AM

ABP

The income from advertisements has contributed around 99% of total revenues in FY19, as per reports

exchange4media Staff Oct 11, 2019 11:06 AM

Pratyusha

The CMO of ZEEL says it’s a misnomer that advertisers are only looking to invest in digital this festival season

Moumita Bhattacharjee Oct 11, 2019 8:45 AM

Anuradha Gudur

Gudur, Business Head, Zee Telugu & Zee Cinemalu talks about the channel’s 3-year journey, the relevance of movie channels during the OTT age and the future of movie channels in the Indian market

Neethu Mohan Oct 11, 2019 8:22 AM

TRAI

This is in accordance with the second amendment of TRAI's Telecommunication Services Standards of Quality of Service and Consumer Protection Regulations 2019

exchange4media Staff Oct 9, 2019 6:40 PM