Media Radio News
The week gone by saw the launch of four FM radio stations across the country. Big FM launched in Agra, while Radio City and Radio Mirchi began their operations in Surat. My FM has also announced its plans to commence operations in the city from August 27.
Anil Srivatsa, COO, Radio Today Broadcasting, emphasises that talk radio is a personality driven format and it is not about the content. At the end of the day, it's about who connects with the listeners. "If I have fans, they connect to me. There is a trust factor built with me...Think of my radio station as a mall," he says, adding that intelligent on-air talent is difficult to come by in a conventional pool.
After the ‘Bhaiyya ki Khoj’ radio reality concept on the occasion of Raksha Bandhan last year, Radio City and Cadbury have join hands once again to celebrate Raksha Bandhan for the second consecutive year. The radio station plans to celebrate the occasion with listeners in Mumbai, Delhi, Ahmedabad, Vadodara, Jaipur and Lucknow.
Anil Srivatsa, COO, Radio Today Broadcasting, emphasises that talk radio is a personality driven format and it is not about the content. At the end of the day, it’s about who connects with the listeners. “If I have fans, they connect to me. There is a trust factor built with me...Think of my radio station as a mall,” he says, adding that intelligent on-air talent is difficult to come by in a conventional pool.
“A subscription-based revenue model is clearly a sustainable and phenomenal revenue model. Firstly, it does not have seasonality. Secondly, it’s a cash-and-carry model, where the consumer pays upfront in advance. And finally, you are able to deliver a proposition which is very sharp… We don’t have an advertising model at all. That’s clearly our USP.”
"We have a proper in-depth research that we keep doing on this to keep music fresh. Other channels call themselves 'Adult hit contemporary channels', while we call ourselves an 'AC' channel, which is an Adult Contemporary channel. What we mean by that is that we keep playing music that can connect with the first generation and it necessarily need not be the latest hits. You will realise over time that we don't play so many hit songs. We do not chase hits like a new breaking song or something like that, which again is a big differentiator, and you will see our songs cutting across generations."
Big FM Chennai’s RJ Dheena, who hosts ‘Big Vanakkam’, is set to attempt a unique on-air marathon, which will last for 92.7 hours. He will start his attempt on August 20 at 3 pm and end on August 23 at 11:07 am.
WorldSpace Inc has announced its alliance with football player Baichung Bhutia and Total Sports & Entertainment India Pvt Ltd, the agency representing Bhutia. WorldSpace has signed Bhutia for its special soccer editions for the Barclays Premier League on its channel ‘Play Channel 520’.
Eleven All India Radio stations and 164 private FM radio stations are expected to go on-air by the end of this year. Priya Ranjan Dasmunsi, Union Minister of Information & Broadcasting and Parliamentary Affairs, provided the information in writing to a question in the Lok Sabha on August 17.
Last week, Indore got two new private FM radio stations with the launch of Bhaskar Group’s My FM and Adlabs-owned Big FM. This is My FM’s third station in the state while it’s the second one for Big FM.
Radio One is wrapping up the ‘Chak De Gang of Girls Contest’, which was launched along with sunsilkgangofgirls.com, as part of the promotions for the SRK-starrer ‘Chak De India’.
Radio City 91.1 FM Delhi has introduced fresh content to its ‘Breakfast Show’. The FM station is launching a 360-degree campaign in September for its ‘Breakfast Show’ that includes print, TVC, outdoors, Internet, on-air promotions and ground promotions.
MSN and WorldSpace Satellite Radio have come together to launch Internet radio in the country which will be a subscription-based service. With this launch, five stations will be available online, while more are expected to be online soon.
Radio City has kicked off another on-air interview segment with ‘TV Tuesday’ on the show ‘City Spice’. The interview with television stars is being aired every Tuesday in the 11 am to 2 pm time slot, and is hosted by RJ Ketki.
Red FM’s CSR initiative ‘Bajaao for a Cause’ has already received a tremendous response in the first week itself. Approximately Rs 14,00,000 lakh and 64 PCs have already been pledged for the betterment of underprivileged children.
Five stations have gone on-air over the week, with Big FM officially launching in Amritsar, Patiala, Udaipur and Tirupathi on August 1, and My FM launching its station in Gwalior on August 5.
Big FM has announced the introduction of a ‘transparent’ and ‘uniform’ rate card ‘Aqua’, which will be effective from August 6 this year. The channel has also announced its latest programme offering to scale up the station’s humour offerings.
Bringing together synergies and resulting growth opportunities among the various entities of the India Today Group, Aroon Purie, Founder and Editor-in-Chief of the Group, divulges that a decision has been taken to transfer the group’s radio business, Radio Today, to TV Today.
Red FM Mumbai’s breakfast show ‘Morning No. 1’ turns two. The station has decided to devote the occasion towards educating the children of Committed Communities Development Trust. Red FM is supported in this initiative by exchange4media.com, Global Advertisers and Cinemax.
Over the week, radio players like Radio City, Radio Mirchi and My FM have launched their stations in Ahmedabad, Aurangabad and Amritsar, respectively.
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