Media Radio News
World Radio Network, a UK-based TV and radio transmission company, has concluded a deal with AirChord to make its 24x7 international news and current affairs radio channel available to Indian mobile users. This would be done via AirChord and its Juice Up mobile application.
Big FM’s 100 chartbuster format in Delhi would include songs that have been ranked and rated among the top 100 songs in Delhi. The FM station would now focus on more Delhi-centric programmes that include talks on fashion and lifestyle; gadget and gizmos, celebrity interviews, etc.
The week gone by saw three new FM stations being launched. While Radio Mirchi and Radio Mantra were launched in Varanasi, My FM hit the Ahmedabad airwaves.
The Malayala Manorama Group is all set to launch its FM radio venture. Christened as ‘Radio Mango’, the station will predominantly play Malayalam music, except in Kochi, where the channel would also play some Hindi and English music. The Group has licences to operate FM stations in Kochi, Thrissur, Kannur and Kozhikode.
Car track surveys conducted by IMRB this week indicated that Radio Mirchi is ahead of the competition with 76 per cent of FM market share, making it the most consumed FM radio station in Kanpur. This is almost six times the listenership of its closest competitor BIG 92.7 FM, which recorded a mere 13 per cent listenership in comparison.
Radio players in the country are on an overdrive to catch the teens with varied activities revolving around college activities. Almost all the radio stations have tied up with college festivals or have organised competitions targeted at the youngsters.
The famous Jagannath Rath Yatra commenced in Puri from July 16. And this time, along with the usual television and Web coverage, FM stations in Bhubaneshwar are also celebrating the nine-day festival with a wide variety of programmes.
Rana Barua, National Head-Marketing, Radio City, explains that other channels call themselves 'Adult hit contemporary channels', while Radio City calls itself an 'AC' channel, that is, Adult Contemporary channel. In other words, City plays music that can connect with the first generation and need not necessarily be the latest hits. This is the big differentiator, he reasons.
Radio Mirchi 98.3 FM, in association with popular Noida nightclub Elevate, is set to add spice to Saturday nights with ‘Mirchi Hot Nights’, whereby there will be performances by the likes of Kailash Kher, Bally Sagoo, Josh and many more.
Radio Indigo has announced the launch of Indigo Acoustic, a competition for college students in Bangalore. The station intends to take this competition across the country in the coming months.
After the launch of Radio One FM’s new marketing campaign ‘Masti Fataafat’ in Mumbai and Delhi, the campaign has now been launched in Bangalore. The station aims to serve its listeners with their choice of entertainment every 20 minutes.
Meow 104.8 FM has roped in police officer Dr Kiran Bedi to host ‘Top Cat’, every Thursday at 8 pm. The show aims to helps women better address health, social or civic issues by empowering them with information.
Radio Mantra has been fully operational in Agra from last week. While Bhaskar Group has launched My FM in Udaipur, BIG FM was launched in Asansol. It is the sixth station in the country for both Jagran and Bhaskar, while it is 23rd station for BIG FM.
Big FM has announced its partnership with the fourth International Military Sports Council Military World Games to be held from October 14 to 17, 2007 in Hyderabad. To mark the approach to the 100 days, grand celebrations have been planned by CISM in Hyderabad from July 8 onwards.
Though the Live Earth concert won’t be held in India, Delhi and the NCR can tune in to the global concert on HIT 95 FM from 8 pm onwards on July 7 till 5 pm on July 8.
Red FM is celebrating its fifth birthday in style, marking the occasion with Paanch mein Paanch, which includes special programming and marketing initiatives.
Radio Indigo, the FM venture of Rajeev Chandrasekhar’s Jupiter Capital, kicked off in Goa after launching its first station in Bangalore in September 2006. Radio Indigo is the only FM station in the country solely dedicated to playing international music round the clock.
Radio City has announced the launch of a WAP portal in partnership with Hungama. The portal will provide the listeners with downloadable Radio City programmes along with ring tones, wallpapers and a chance to participate in contests.
Radio City has taken forward its ‘Whatte Fun’ campaign onto the online world with its microsite Whattefun.com. The radio player has broken its new TVC titled ‘King’ over the week.
Radio One Chennai has launched a new game show titled ‘Oru Nimisham Pesu, Laksha Rooba Kasu’ on its breakfast show. The new show would be on air from June 25 to July 25. The show would give listeners an opportunity to win upto Rs 1 lakh.
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