Media Radio News
After Mumbai and Delhi, it is now Radio Mirchi Chennai’s turn to celebrate five years of operations. Apart from the usual celebrations, the FM station has embarked on a 10-day fund raising campaign from May 5 in association with Times Foundation. The proceeds would be donated to bring smiles to the faces of cancer-stricken children.
Radio One is seeing some action on the people and programming front. The FM player has appointed Raj Gopal Iyer as Station Head, West, where he will be looking after the Mumbai station. Radio One has also launched a three-week contest, Mumbai ki Awaaz Ka Raaz, from May 5 where listeners are asked to identify the secret sounds of the metro.
Brand integration has become one of the essential components for the radio industry with advertisers customising various shows to align them with their brands. This integration is seen in print and television as well. Embedded advertising has changed the way ads are brought to their target audience, hence radio, which has the highest penetration in India, cannot be singled out in the era of brand integration.
Red FM Kolkata celebrated its fifth birthday on May 2 with a fun-filled bash at the City Centre that saw several Tollywood celebraties taking part. The FM station also lined up several shows to share the occasion with its listeners.
Mumbai will play host to the 3rd India Radio Forum, which is scheduled to take place on May 30, 2008. The theme for the Forum this year is ‘Pump up the volume: Integrate, innovate and evolve’. Organised by Partners in Media Asia, the event promises to provide an excellent venue for radio professionals and the advertising fraternity to discuss current issues concerning the rapidly burgeoning radio industry in the country.
Dr Vijay Mallya’s IPL team, Bangalore Royal Challengers, has been having mixed luck at the DLF IPL Tournament, but there is no dearth of support for Rahul Dravid and his boys, be it from the cheerleaders or media partners. Latest to extend support is Radio City.
Close on the heels of celebrating its sixth birthday in Mumbai with a bang, Radio Mirchi celebrated its fifth birthday in Delhi and has launched on air promotion – ‘Yeh dilli hai, yahan radio, mirchi ke naam se jana jata hai’ – to mark the occasion.
Never before has cricket generated so much of radio buzz. Mostly limited to live commentary on radio, cricket has assumed an entertainment avatar, thanks to the ongoing DLF IPL T20 Tournament. Latest to join the fray is Big FM Kolkata, which has thrown its weight behind the Kolkata Knight Riders with a new programme.
My FM has been actively supporting the cause of gender sensitisation and giving kids a platform to showcase their talent in two diverse initiatives. My FM is supporting the UNFPA-Laadli Media Awards, which are based on a gender sensitisation project called Laadli. This apart, the FM station, through its show ‘My Ka Laal’, is giving a chance to school kids to be RJs for a day.
Big FM Chennai has initiated a talent hunt show, ‘Big Singaara Singer’, to identify two golden voices from the city and give them with the opportunity to sing in one of the forthcoming Kollywood flicks.
Dhoni and his Chennai Super Kings have been delighting cricket fans with their on-ground fireworks. And now adding to the merry-making is Hello FM, which has launched ‘Solli Addi’, an on-air cricket carnival which promises to be a thrilling entertainer for both listeners and cricket fans in Chennai.
It’s celebration time at Radio Mirchi Mumbai, the FM venture of Entertainment Network India Ltd (ENIL), as the station completes six years. To fortify its popularity, Radio Mirchi has come up with a host of new shows, besides revamping its existing shows.
The DLF LPL Tournament got off to a spectacular start in Bangalore on April 18, and while the action on the ground is heating up, media partners of the various IPL teams are busy whipping up some frenzy on air. Dhoni and his Chennai Super Kings routed out Team Mohali in their opening IPL match, and Radio One couldn’t be happier.
The DLF IPL battle begins from today. And even as the teams gear up for the Tournament, their various media partners are busy creating the right noise to drum up fan support. Fever FM has embarked on the ‘Dare Devil Deewangi’ campaign for Team Delhi and has lined up several interactive initiatives for the Delhi Dare Devil fans.
With just one day left for the IPL Twenty20 Tournament to begin, activities around the cricket extravaganza have gathered steam. After Bollywood stars, now FM radio players too are pitching in for various IPL teams. After the muscle power of Akshay Kumar, Delhi Dare Devils has now found a radio ally in Radio Mirchi.
Red FM has caught the DLF Indian Premiere League (IPL) fever and has come all out to support the Mumbai Indians team, which is backed by the Mukesh Ambani Group. As radio partners, Red FM Mumbai is all set to create the right noise for the Mumbai Indians and enable Mumbaikars to cheer the loudest for their favourite team.
Fever FM, in partnership with Vodafone, has launched the Vodafone Fever Contest from April 14. As part of the contest, participants can win Rs 104,000 every 104 minutes (in keeping with the FM station’s frequency). Some lucky participants would get an opportunity to double this amount.
Radio City recently announced key changes in its senior management to reinforce its national teams. These changes include Rana Barua, National Head-Marketing, now taking the additional mantle of spearheading National Programming. Nik Martin shares his expertise as Creative Consultant, Programming, while Sagorika Kantharia now leads the HR function nationally as Head-HR.
The Radio and TV Advertising Practitioners Association of India Ltd (RAPA), which honours outstanding creative work in the radio and television field, has attracted 1,000 entries (up 43 per cent from the 700 entries obtained last year) for the 33rd All India RAPA Awards for Excellence 2007.
Audiences in North Bengal and Sikkim can now listen to the BBC’s special FM programming for the first time, thanks to a partnership agreement between the BBC and Siliguri-based Radio Misty FM. Listeners in the region can now tune in to the BBC’s infotainment updates and chat shows tailor-made for India’s FM market.
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