Media Radio News
TAM Media Research’s radio arm Radio Audience Measurement (RAM) is embarking on a pilot to gauge listenership through phone meters, and study whether listeners are conducive to this methodology. Radio players believe that electronic meters are a step in the right direction, but the cost implication does not make it viable for a market like India.
Radio Audience Measurement (RAM) is set to upgrade itself some more. TAM Media Research, RAM’s parent company, is working on amalgamating AdEx data with listenership data to assist radio executives at the planning level. In another step towards upgradation, RAM also intends to conduct a pilot with phone meters in India in the last quarter of 2008.
The India Radio Forum 2008, held in Mumbai on May 30, culminated in the Indian Excellence in Radio Awards 2008. Red FM led the winners’ list with nine awards, followed by Radio Mirchi, which bagged four awards. This year saw the introduction of four new categories, and a total of 26 awards were given out.
Radio FM players are wasting no time in making their national presence felt. Radio City has launched in all the 20 cities that it had licenses for. Radio Mirchi, too, has completed its rollout with all 32 stations going operational by February 2008. Big FM has only Shimla to launch, following which all 45 stations would be done with that. My FM, which had 17 licences, too, has completed it rollout process.
Radio City Bangalore has unveiled a new campaign called ‘Sikkapatte Kannada! Swalpa Hindi!’ (More Kannada! Less Hindi!) reiterating its ‘Total Bengaluru’ avatar. The campaign, which went on air on May 27, comprises fun contests, associations and a fresh Bangalore sound.
First birthdays are always special, and My FM Bhopal, which completed one year on May 27, and Big FM Goa, which completes one year on May 28, are out to celebrate the occasion in style.
FM radio players are all geared up for the third phase and are spending considerable sums to keep the action alive. Media analysts informed that the ad spends of key radio stations are in the region of Rs 20 crore on the modest side, which they are spending to make noise around the station itself and its various programmes.
Having donned a new identity with ‘Whatte Fun’ last year, Radio City is now looking to give a fresh impetus to its communication. For this, the FM player has assigned its creative duties to Bates 141. No pitch process preceded this move. The account size is pegged upwards of Rs 10 crore. The incumbent on the business is Meridian.
Cochin is witnessing some FM action this week. Close on the heels of Mathrubhumi Group’s Club FM going on air in Cochin, Radio Mango, the FM venture of Malayala Manorama Publications, has also launched its operations there. Radio Mango is already present in Kozhikode, Thrissur and Kannur – all in Kerala.
Radio City has launched its new campaign, ‘Baaki Shor Machaayein, Radio City Music Sunaaaye’ with an aim to champion the cause of music. The campaign also claims to instantly draw a well-defined line separating noise from music.
The Telecom Regulatory Authority of India (TRAI) has initiated a consultation process on draft satellite radio policy as proposed by the I&B Ministry. TRAI has prepared guidelines on satellite radio operations that will limit foreign direct investment (FDI) to 74 per cent and introduce licence requirements for transmission and content.
Club FM, the FM venture of the Mathrubhumi Group, hit the Cochin airwaves on May 16. With this FM station, Club FM has completed the launch of all its four stations. Apart from Cochin, Club FM is present in Thiruvananthapuram, Thrissur and Kannur.
The IPL josh is on full play on different FM stations. While Big FM Hyderabad, the official radio partner for Deccan Chargers, has roped in Adam Gilchrist and VVS Laxman as RJs, Red FM took out a procession atop an open air double decker bus to Mumbai’s Wankhede Stadium to cheer for the Mumbai Indians on the eve of their crucial match with the Kolkata Knight Riders.
Radio Mirchi’s morning show ‘Hi Delhi’ has been infected by a virus from May 12 with the return of hosts Anant and Saurabh, popularly known as ‘Radio Ke Virus’. The morning show features special segments like ‘Mausam Mausi’, ‘Jeene Ke Bahane’, ‘Horoscope’, ‘Good, Bad, Ugly’, ‘Topic of the Day’, ‘ Mirchi Giraftaar’, ‘Mirchi Rap’.
With FM radio stations being launched every other day across the country, there is a crunch of talented and trained people in this field – be it in production, engineering, creative or radio jockeying. In a bid to address this issue, Big FM, in conjunction with Access Atlantech Edutainment, has launched an RJ Training Course.
In the last two years, Bangalore has witnessed a plethora of changes – be it the journey from Bangalore to Bengaluru, start of the Metro project and, most importantly, the revival of Sandalwood music. Capturing this spirit of change and the international face of Bengaluru, Radio Mirchi will hit the airwaves with a new, refreshing and addictive sound as part of its second anniversary.
Radio Mirchi swept the 33rd RAPA Awards with 13 awards. The Awards are organised by the Radio and Television Advertising Practitioners’ Association of India Ltd (RAPA). This year, over 87 winners were announced across all categories, which includes the RAPA Special Awards Trophy.
Radio One is increasing its footprint in the western region. The station already has operations in Ahmedabad and Mumbai, and from May 12, 2008, Pune has been added to its fold. Vineet Singh Hukmani, CEO, Radio One, said that with this, Radio One has completed its presence in the western markets.
Radio Mirchi has been roped in as official radio partner for the Bangalore Marathon (Sunfeast World 10K Run). The FM station has been promoting the Marathon through a campaign titled ‘Run Maadi Run’. The Marathon will witness some of the world’s best sporting talents, cine stars, and fitness freaks taking part on May 18.
In keeping with the resurgence of Kannada culture and ethos in Bangalore (with India’s Silicon Valley even being renamed Bengaluru), Fever FM has changed it programme format in Bangalore with more content in Kannada. The station now has a strong hold of Kannada music and talk and a sprinkling of Hindi music and English talk.
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