Media Radio News
Radio Computing Services (RCS) has extended its radio monitoring service to Pune from June 20, 2008, thus completing the coverage of all A and A+ markets in India. In Pune, AirCheck will monitor Radio Mirchi, Radio City and Radio One.
Memories of the July 26, 2005 deluge in Mumbai are still fresh. With Mumbai once again in the grip of monsoon, this year, FM stations have stepped in to ease the woes of Mumbaikars in various ways – be it through airing weather forecasts, or highlighting civic issues or even arranging for transportation during heavy spells of rains.
Social Media is organising the Tamil Music Awards 2008 in association with Isayaruvi and Hello FM. The Awards are aimed at recognising and honouring the achievements of the Tamil music fraternity with nominations and votes from the general public. The award function will be held in Chennai on July 5.
For the past seven years, the Advertising Club Bombay which has honoured the best in the business of media through the EMVIES, will hold the awards this year on July 28. It has invited entries across six categories with the last date for registration being June 27, 2008.
The recent fuel price hike has been dominating all conversation since the hike was announced. TV channels, newspapers, Internet forums have been full of news and views regarding the hike. There have been strong reactions against it in the form of bandhs in some states. Now FM stations, too, have joined the fray to carry the discussions further.
After its success in the three metros of Delhi, Mumbai and Bangalore, exchange4media has learnt from Ernst &Young that TAM Media Research’s Radio Audience Measurement (RAM) would now be rolled out in three more cities – Chennai, Hyderabad and Kolkata.
Fever FM has appointed recently Alok Kumar Singh as Station Head for Mumbai. Prior to this appointment, Singh was the Station Head of Fever FM Kolkata.
BIG FM has announced the appointment of Suresh Iyer as Regional Director, South. With over 15 years of experience in media, Iyer will be looking after the entire functioning of the southern region and will be based in Chennai.
Radio Indigo invited Bangaloreans to apply for the position of a Sales Executive for a Monaco-based company. It created history of sorts by making the candidates go through a stress interview live on-air. The campaign helped create awareness about the company.
For the wired generation, these are not merely gadgets, but an extension of one’s personality, almost an appendage to their bodies. These are the MP3 players and iPods, increasingly seen plugged firmly on to many a young ear. In a country which loves its music as passionately as a game of cricket, music on the move is in big demand. So, where does a static medium like FM radio stand? Can it withstand the onslaught of the NewGen music devices? exchange4media takes a look.
Fever FM Delhi is looking to entertain its listeners as much as reward them, and this time there is an interesting twist to the concept, which involves ‘Money Mantra’. After Mumbai the ‘Money Mantra’ contest has been brought for listeners in Delhi, wherein winners can take home a prize money of Rs 1.04 lakh.
Ernst & Young recently conducted a survey among industry leaders in the radio sector across 10 companies, which constitute over 70 per cent of the private FM radio market in India, to investigate the challenges and understand the future strategies in the Indian media and entertainment industry. The survey found that the FM stations were optimistic about growth despite hurdles.
TRAI on June 4, 2008 sent the final comments on the draft Satellite Radio Policy as proposed by the I&B Ministry. The Ministry has informed that TRAI’s recommendations have been accepted with some modifications by the Government. Accordingly, the Ministry has framed the draft Satellite Radio Policy guidelines.
In a move that would gladden the heart of Union Health Minister Anbumani Ramadoss, FM radio players across the country came up with innovative on-air and on-ground campaigns to promote a tobacco free life to mark the occasion of World No Tobacco Day on May 31.
In a brand partnership that could lay the precedent for bigger things to come, Fastrack and Radio FM embarked on an innovative exercise on June 3 that saw the former ‘owning’ Radio One and its six FM stations in various metros for a day. The exercise was conceived by Maxus, based on both the brands’ similar identities.
Big FM, part of Reliance Entertainment, has unveiled its new brand identity and also launched multiple entertainment verticals under the brand name Big. Officials state the time is right for a brand identity that fit into each of its new business offerings.
The India Radio Forum 2008 held on May 30 saw the entire radio fraternity share the same platform. While many supported the multiple frequencies, they felt that unless the internal issues of radio were resolved, the multiple frequencies would only harm the industry.
The post-lunch sessions at the India Radio Forum 2008 held on May 30 saw panellists discussing a range of issues, including finding revenue on radio and what advertisers really want.
Winners of the Indian Excellence in Radio Awards that marked the end of the India Radio Forum 2008 on May 30 are understandably jubilant about their wins. exchange4media speaks with some of the winners on what worked in their favour this year and their expectations from the Awards next year.
Bennett Coleman and Company Ltd (BCCL) has acquired Virgin Radio Holdings from UK-based SMG Plc for a consideration of $106 million (Rs 448 crore). The deal is expected to be completed by June 2008.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
