Media Radio News
Fever FM has tied up with Nepal Tourism to promote Nepal in India through on-air initiatives, claimed to be a first-of-its kind, to bring the flavour of another country alive on the station’s morning show. Fever FM’s RJ Lokesh began his interactive journey in Nepal on July 12 to jumpstart Fever mornings with bytes from Nepal.
Listeners are not annoying, but they are persistent. ‘Patience’ is the mantra. As a radio jockey one has to keep in mind the fact that a listener is not aware of the fact that we receive dozens of calls every single minute. He or she calls because they feel so close to the jock and want to speak their hearts out. Can’t break the listener’s heart just because we are running out of patience.
Regional markets have become the focus of media companies in India of late. In this two-part report, exchange4media probes the FM radio scenario in the regional markets. While Part I gave the views of some regional FM players as also media planners, Part II looks at the broader picture, ad revenues, and the road ahead.
Red FM Kolkata and Aircel have embarked on a corporate social responsibility drive to make life easier for Kolkatans this monsoon. The month-long drive commenced on July 7. As part of this initiative, umbrellas are being provided at different bus stops in the city. Moreover, special vans and buses have been put into service to help stranded commuters.
Regional markets have become the focus of media companies in India of late. With print and television out to tap the market potential, can radio be far behind? exchange4media spoke to various stakeholders in the FM radio industry on the growth, the challenges and opportunities that regional players face.
Radio One has tied up with the Indian arm of International Traffic Network to provide listeners with traffic updates in Mumbai. The updates would be aired during the FM station’s morning show, ‘Good Morning Mumbai’ from 7-11 am every morning.
Big FM has initiated a new campaign, ‘Bendethu Bengaluru’, to connect with its listeners and look at the issues faced by Bangalore residents. The two-week campaign will address one major issue everyday starting July 7 and will conclude on July 19.
With devotees from the world over thronging Puri for the annual nine-day Jagannath Rath Yatra festival, the religious event is being extensively covered by media. FM stations in Bhubaneshwar, too, have geared up in full force to bring alive the festive spirit and share the fervour with their listeners.
South-based business conglomerate Muthoot Group has ventured into the media space with its first radio channel, Chennai Live. The talk radio is targeted at the 25-plus age group. The Group has invested Rs 20 crore in this radio venture, and according to George M George, Executive Director, Muthoot Group, “This is just the beginning of our media enterprise”.
Radio City celebrated its seventh birthday on July 3 with a slew with interactive activities. Stationed across 20 markets, Radio City also conducted the national ‘Radio City Annual Awards 2008 – City ka Sitara’ in recognition of excellence and outstanding contribution across functions.
Ever wondered which songs India is listening to most on radio? For the first time, a compilation of a comprehensive airplay chart of songs on popular radio stations across the country has been done by AirCheck India. The radio monitoring service from Radio Computing Services has analysed airplay of popular songs in the first six months of 2008 and condensed the results into a chart of Twenty Most Popular Songs on Radio in India.
Fever FM has come up with a month-long promotion campaign in the form of a contest titled ‘I love Fever 104’ in Bangalore and Kolkata. The contest is being supported by an elaborate 360-degree media plan involving TV, print, outdoor, etc. The aim is to capture the listeners’ attention and reward their listening experience on Fever FM.
After the BCCI, print and television, it is now the turn of FM stations to felicitate the 1983 cricket World Cup champions. Radio One, Radio Mango, My FM and Big FM have come up with various on-air activities aligned to commemorate the Indian cricket team that brought home the World Cup in 1983.
No, Radio City has not taken to providing transport service, but has introduced a new programme initiative called Bus No. 91.1. The FM station aims to bring its listeners a ‘Whatte Fun’ musical ride on Bus No. 91.1 from 7-11 am on ‘Whatte Fun Mornings’, which would feature some of the nation’s best singers and popular celebrities.
After IPL, FM radio players are warming up to cricket in a big way. Fever FM has tied up with ESPN-STAR Sports to promote Asia Cup, which will be held from June 24 to July 6. The FM station has created exclusive content around the cricket tournament for its listeners in Delhi, Mumbai, Bangalore and Kolkata.
Big FM has joined hands with Singapore’s MediaCorp Radio for a new FM station, christened Big Bollywood 96.3 FM, which will broadcast ‘live’ Bollywood entertainment daily. The new FM station, which is slated to launch on July 1, is targeted at Asians who seek Bollywood entertainment.
The UEFA Euro Cup 2008 has reached an exciting stage and has kept football lovers glued to TV screens throughout June. However, most FM players have mainly ignored the action on the field, unlike the high-decibel activities around the IPL T20 Tournament. Why have the FM players been so cool towards the UEFA Euro Cup 2008? exchange4media finds out.
Dhamaal 24, the radio network launched under BAG Films & Media Ltd’s umbrella brand Broadcast 24, celebrated its first anniversary on June 18. Now celebrations over, Dhamaal 24 has got busy with its upcoming station in Shimla, which would be in addition to its stations in Hissar, Karnal, Patiala, Jabalpur, Muzzafarpur, Ranchi, Dhule, Jalgaon and Ahmednagar.
Following the success of the ‘Red Mike’ initiative in Mumbai, Red FM has introduced this platform for self-expression to the listeners of Kolkata. The has won the Indian Excellence in Radio Award for the Best Interactive Idea and the Best Radio Promo.
Radio stations have set a trend of involving their audiences with various events aimed at building social responsibility. Radio City recently hosted a Road Safety Awareness Campaign in Chennai in association with the Chennai Traffic Police with great success.
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