Media Radio News
The newsprint price hike has become a cause of worry for the print industry, leaving it no choice but to increase the ad rates. Other mediums, too, have increased their ad rates recently. One of the reasons for the increased ad rates is inflation, which has now reached the double digit mark. But one medium that is happy with this hike is radio.
Big FM has aced again in the Radio Audience Measurement (RAM) findings. Within just one and a half years of launch, the station has clearly proved to be the No. 1 choice of listeners in Bangalore across all parameters – including reach, market share and TARP (Target Audience Rating Points).
Radio Netherlands Worldwide (RNW), the international public broadcaster from the Netherlands, has established a partnership with Radio Misty. As part of this partnership, Radio Misty would air a variety of RNW music programmes ranging from European pop charts to classical, jazz and world music as well as RNW radio books.
For any medium to be an effective platform for advertisers, it has to provide ample scope for creativity and interactivity. The same applies to radio as well. One of the key discussions at the impact Roundtable on Radio, held in Mumbai on July 29, focussed on using the medium innovatively. The event was presented by Radio City.
With a penetration of nearly 99 per cent in India today, radio has been entertaining and informing listeners for decades. There is no doubt about the radio having a great socio-cultural impact, and various FM players have embarked on Corporate Social Responsibility (CSR) drives from time to time. exchange4media takes a look at these CSR activities and how successful they have been in reinforcing the FM player’s brand.
impact Roundtable on Radio, held in Mumbai on July 29, brought forth some interesting points from the panel members. Stakeholders from various domains of the medium deliberated on a host of topics ranging from effectiveness of radio as a medium, creativity in radio advertising, etc. The event was presented by Radio City.
The stage is set for the closed door impact Roundtable on Radio. The medium has evinced keen interest from clients and media planners alike, with high scope for innovations. With the advent of FM radio, the medium has become more interactive than ever, which the Roundtable will discuss at length. The impact Roundtable on Radio is presented by Radio City.
From tacky jingles and static infused ‘sponsored programmes’ on medium wave, radio has come a long way. A lot has been written about and discussed at various forums about how the advent of FM radio has given the medium a new lease of life. The impact Roundtable on Radio now seeks to understand the effectiveness of the medium. The impact Roundtable on Radio is presented by Radio City.
Big FM Chennai, in association with RMKV, a well-known textile outlet in Chennai, is organising a contest on weekends, wherein the FM station is paying the shopping bills of lucky customers shopping at the outlet from 12 pm to 8 pm.
Radio as a medium has come on its own over the years, more so with the advent of FM radio. In a bid to better understand the medium, impact, the weekly from the exchange4media Group, is organising a Roundtable on the Indian radio industry. The theme of the Roundtable is ‘Radio Effectiveness - How to exploit the best out of Radio’. The impact Roundtable on Radio is presented by Radio City.
Big FM Kolkata has introduced the ‘Mojar Adda’ format, which would have shows and activities around the concept of ‘adda’ that would include both on-air and on-ground activities. As part of these activities, the FM station has kicked off the Para Addabaj contest to further strengthen its local connect.
With a penetration of nearly 99 per cent in India today, radio has been entertaining and informing listeners for decades. Various FM players have embarked on Corporate Social Responsibility (CSR) drives from time to time. exchange4media takes a look at these CSR activities and how successful they have been in reinforcing the FM player’s brand.
Radio NRI, a service of NRI Media, Inc., has announced that two of its live radio channels would be available to listeners on the new Apple iPhone 3G. The listeners can enjoy ‘Bollywood & Beyond’ and ‘Bollywood Classic Hits’ by downloading the free AOL radio player from the Apple iPhone App Store.
SFM is launching its Pune station on July 22 through its subsidiary South Asia FM. With this launch, SFM will complete its foray in Maharashtra, where it has a significant presence.
The 5th Mirchi Kaan Awards, held in Mumbai on July 18, rang in sweet music for O&M and McCann Erickson, with both agencies jointly sharing the ‘Agency of the Year’ award. While O&M took home 17 metals, McCann Erickson won 11 metals. In all, 63 awards were given, including special awards. Leo Burnett India bagged 13 metals.
The 5th Mirchi Kaan Awards attracted the best of the radio and advertising fraternity. exchange4media mingled with the who’s who of the ad world, relaxing and rejoicing post the awards presentation, to seek their reactions and reflections on the Awards.
Within days of rolling out its service in Kolkata, Radio Audience Measurement (RAM), the radio listenership service from TAM Media Research, has come out with data for the eastern metro. As per the data, Radio Mirchi Kolkata occupies the top spot across age groups, occupation profiles and socio-economic classes.
Radio Audience Measurement, the radio listenership service from TAM Media Research, is completing one year of industry service. In keeping with expansion plans, RAM on July 17 announced the launch of its service in the Kolkata market.
Movies seeking brand associations with radio is not a new phenomenon, but what is an encouraging trend is the growth in the number of such associations. Today, radio is not a mere afterthought to promote a new release, but a strong participant in a film’s release and success. exchange4media asks the industry players to share their views on such associations.
My FM is calling for its listeners to ‘Jiyo Dil Se’. The FM brand from Synergy Media Entertainment Ltd has embarked on a new campaign to better connect with its listeners and seeking to reach out to them in various touchpoints – colleges, malls and other hot spots. The campaign is also supported by extensive advertising in print, on-air and OOH.
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