Media Radio News
Chennai is the most mature market as far as listeners are concerned, says PB Ramaswamy, Cluster Director, BIG FM Chennai. A music strategy or programme content without having felt the pulse of the city just doesn't work in the Chennai market.
The hike in fuel rates has hit travellers hard. However, for a lucky few Bangalore FM listeners, their petrol problems would be taken care of, albeit for a limited period, thanks to an innovative marketing initiative jointly undertaken by Fever FM and Shell.
Even as the entire country has set about celebrating the 11-day long Ganesh Mahotsav, various media platforms too have joined in the festivities. As in the previous years, FM stations in Mumbai have lined up various on-air and on-ground activities. exchange4media takes a look what to expect during this year’s Ganesh Mahotsav.
Radio Mirchi, in association with Mirchi Movies, has announced an innovative initiative – ‘Listen to my movie’ – wherein forthcoming children’s film by Mirchi Movies, ‘Hari Puttar - A comedy of terrors’, would be converted into an audio film for the visually challenged.
Times Infotainment Media Ltd, a subsidiary of the Times Group, has announced the launch of a new music and entertainment brand Absolute, which will replace its UK rock music station brand, Virgin Radio. The change will formally take effect from September 28.
‘Hum sirf bolte hi nahi, hum superhits bajaate bhi hai’, with a claim like that SFM, the FM radio brand from Sun TV, is embarking on a revamp exercise across its 42 stations in the country. The revamp of the sound of its stations and programming is in keeping with SFM’s tagline: ‘Jhoomo Jamke Jhoomo’.
The Phase II of FM licensing has been both exciting and challenging for the radio industry. With the Phase III to be announced soon, exchange4media finds out from FM players what they expect from the Government in the Phase III rollout.
Today, it is not possible for a radio station to survive if it is producing niche content. We did start it in Bangalore, but it did not work. Within six months of operations, we migrated to ‘only Kannada’ format. Everybody followed us after that. In Chennai, from the very beginning the brand positioning of Mirchi has been as a complete Tamil channel and that has worked wonders for us.
It seems there is no stopping Big FM Chennai RJ Dheena, who has set a new Guinness World Record by RJing non-stop for 150 hours. And when last contacted, Big FM officials said that Dheena was still at it even after setting a new record and despite the doctors asking him to stop.
Reports appearing in a section of the media stating that Mumbai traffic police would levy a fine of Rs 500 on all those listening to music while driving have sent everyone into a tizzy. Will this drive hit the radio industry? Even as exchange4media spoke to radio owners to get their views, confusion regarding this news abounded.
TV channels have been doing a lot of song and dance about its reality shows, but radio has been relatively quiet on this front. Dhamaal 24, the FM radio brand of BAG Films & Media Ltd, aims to change that with its first ever radio reality show on a national level, ‘BSNL Dhamaal Ke Sitaarey’.
As India celebrated her 61st Independence Day, the media covered what ‘independence’ meant to people from various walks of life. To coincide with the I-Day celebrations, exchange4media.com got busy finding out what freedom meant to one of the fastest growing industries in India today – radio. The dipstick survey has thrown up some interesting findings on what’s on the top of the radio players’ wishlist.
It’s that time of the year again when patriotism is on a high everywhere, and the nation is awash in the colours of the Tri-colour. FM stations, too, are geared up to air more than patriotic songs this Independence Day and celebrate the spirit of Indianness. Radio Mirchi, Red FM and Fever FM share their plans for India’s special day.
In the FM age, where private players have been drumming on the listeners’ ears with promotional activities, on-ground engagement and instant gratification through contests, AIR (All India Radio) FM stations have remained low-key. Media observers state that while AIR is still relevant, it has to be quick to identify its target and reinvent itself accordingly to stay afloat.
Close on the heels of its ‘City ban gaya behtar’ avatar, Radio City Delhi has embarked on its ‘Celebrating Changing Delhi’ campaign in association with Telemission Media Pvt Ltd. Starting August 18, the month-long campaign will be rolled out across the Capital with a 360-degree communication initiative.
After the spectacular opening ceremony of the Beijing 2008 Olympic Games, there was nothing much to draw the interest of Indians to the world’s greatest sporting extravaganza, especially given the poor show by the Indian contingent. But it has taken just one Abhinav Bindra to bring the interest back. Apart from TV, radio too is basking in the ‘golden’ aftermath.
Malayala Manorama Group’s FM offering, Radio Mango, is increasing interactivity among its radio audiences in Kerala with on-air weekend contests with the launch of Mango Weekends in its Kochi station. Through this initiative Radio Mango will offer hundreds of free movie tickets and movie merchandises to its listeners.
As part of a silent protest, Big FM Bangalore’s popular breakfast RJs Harsha and Shruthi were jailed at Forum Mall for two days last week. Through this innovative ‘Bail the Jock’ campaign, the station aimed to create awareness amongst the public on matters of environment cleanliness and personal hygiene.
Radio City is all set to resound with ‘City Ban Gaya Behtar’. The FM station claims that it would take its listeners through a more attractive ride packed with music, shows, Bollywood chit-chat, and contests packed with prizes. The station is strengthening this spirit by driving it all over Delhi.
Music Broadcast Pvt Ltd-owned Radio City has plunged into the online digital platform with the launch of its music portal PlanetRadiocity.com. Providing resources to everything related to music, PlanetRadiocity.com is an all-inclusive music portal that claims to offers its users a comprehensive, diverse and unique array of features.
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