Media Radio News
The FM scenario in Mumbai is seeing an interesting battle on the top. Three key players that are making their mark here are Red FM, Big FM and Radio City, followed by Radio Mirchi. Red FM has been a long standing leader in Mumbai, but the last three weeks has shown a neck and neck battle in the space. exchange4media takes a closer look.
ENIL, popularly known as Radio Mirchi, has announced reported a net loss of Rs 3.27 crore in the second quarter ended September 30, as against a net profit of Rs 63 lakh in the corresponding quarter last year. This loss was attributed to amortisation of license fee and depreciation charges on equipment in 22 new stations.
Radio Mango, the FM venture of the Malayala Manorama Group, has launched the ‘Traffic Infoline’ initiative in association with the Kochi city police to give traffic related information to commuters in Kochi. The FM station will be using most of the Group’s publications to extensively promote this initiative.
While the Indian radio industry remains largely buffered from the ongoing global economic crisis, the radio players are not breathing easy and keep a hawk’s eye on the market developments.
Having sleepless nights over why your partner stood you up last Saturday for his ‘all smelly and all loser’ college mates? Or about that whiff of perfume that you vaguely smelt when both of you went for that long drive? Radio One’s ‘Detective Fataafat’ will find out the truth.
The Ministry of Information and Broadcasting has launched its first-ever community radio in collaboration with Society for Development Alternatives, an NGO, on October 23 at Taragram, Orchha in Bundelkhand region of Madhya Pradesh. Thirty-four NGOs have so far got MIB’s permission to set up and operate community radio stations in India.
Taking forward its commitment to evangelise the medium, Radio City has launched www.radiorocks.in, touted as a one-stop knowledge bank on FM radio in India. Radiorocks.in presents a mélange of varied resources on radio, all collated on a single platform.
Big FM has joined hands with Access Atlantech Edutainment (AAT) to roll out a six-week certified RJ training programme to be conducted at AAT campuses across 10 cities in India – Delhi, Mumbai, Chennai, Bangalore, Kolkata, Hyderabad, Dibrugarh, Cochin, Coimbatore and Thiruvananthapuram.
Big FM has recently completed two years of its existence in Bangalore and is celebrating the occasion with another success, where for the past 14 consecutive weeks it has been rated as the No. 1 radio station in Bangalore (Source: RAM).
Radio One, the FM joint venture between Mid-Day Multimedia and BBC Worldwide, has reported a 92 per cent jump in revenues for second quarter ended September 30, FY09 as compared to the corresponding period in the previous fiscal. Radio One had a growth of 85 per cent in Q1 over the corresponding period last year.
Six FM radio stations in Mumbai – Red FM, Radio City, Big FM, Radio One, Fever FM and Meow FM – got together on World Heart Day, celebrated on September 28, for a joint initiative. This radio initiative on World Heart Day is part of a larger awareness building drive by Saffola Life. The media agency for this campaign is Madison Media.
Fever FM, in association of British Airways, has embarked on a contest for its listeners, titled ‘England Jao, Right Now’, from September 24. The five-day contest would give a chance to listeners in Delhi, Mumbai and Bangalore to win a return flight to London on British Airways and a four-night stay in a luxury hotel.
Nine FM, Sikkim’s first private 24 hour FM station, went on air from September 25. The FM station would be available to people within a radius of 30 km around capital Gangtok. The station is an initiative from Kolkata-headquartered Chinar Circuits Ltd, which has interests in real estate, hospitality, education, media and entertainment.
With attrition assuming alarming proportions, retaining skilled manpower has become a major concern for India Inc., more so for the media industry. Private FM players are also facing this problem, though the trend has been more of lower and mid-level movements. exchange4media finds out how the second fastest growing industry in India is tackling this problem.
After Radio Mirchi, Red FM and My FM, Radio City on September 23 announced a 15-20 per cent hike in ad rates in their select key markets. The hike will come into effect from October 1. The radio station is targeting a 40-50 per cent revenue growth, which is higher than the previous year.
Growing inflation is impacting the media too. While rising newsprint costs have forced print players to hike ad rates, growing competition and a double-digit inflation are talking a toll on radio players as well. exchange4media speaks with some radio players to gauge their reactions to these developments.
Following the launch in Ranchi in July 2008, Radio Dhoom, the FM venture from Prabhat Khabar, launched in Jamshedpur on September 14. With the tagline ‘Tension Nahi Lene Ka’, Radio Dhoom is targeted at the 14-35 age group.
In another first from the BBC in the India market, BBC World Service is kicking off a campaign for three of its radio programmes – ‘BBC Ek Mulaqat’, ‘Take One’ and ‘BBC EK Minute’ – later this week. The campaign would be seen in the Mumbai and Gwalior markets. The creative agency for this campaign is Ogilvy One, while the media agency is MediaCom.
Radio Computing Services (RCS) India has announced the launch of AirCheck, its radio monitoring services for commercial FM stations, in Indore. The Indore launch marks its 14th city and first B category market in India.
Radio may be older than television in this country, but FM radio is the youngest media. Everybody jumped onto the FM bandwagon but seem to be struggling to come into their own, be it programming, differentiation, bottomlines. In this article, Vineet Singh Hukmani, CEO, Radio One, takes a tongue-in-cheek view of the FM radio scenario.
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