Media Radio News
Going by the latest RAM report on morning listeners (from 7 am to 11 am) in the Delhi market, Radio Mirchi has emerged as the dominant player, followed by AIR FM2- Gold, Fever FM, Red FM, Radio City, Radio One, Big FM, Meow FM and Hit FM.
Radio Mirchi is a hot favourite among the morning listeners in Kolkata, followed by Big FM and Friends FM. Red FM is comfortably placed in the fourth position followed by Amaar FM, Fever FM, Meow FM, AIR FM2- Gold, AIR FM1- Rainbow, Akashvani, Power FM and Vividh Bharati. This is as per the 12-week trend of RAM ratings focusing on day part 7 am to 11 am, all place of listening, all people 12 plus.
Following up on our RAM reports, the focus this time is on the morning listeners (7 am to 11 am) in the Mumbai market from week 35 to week 46, all people, 12 plus, and place of listening, all show Radio City leading the charts followed by Red FM and Big FM fighting for the top spot. Radio Mirchi, Radio One, Fever and Meow follow.
Even as India and the world stayed glued to the TV coverage of the Mumbai terror attacks over three agonising days, FM radio channels proved to be a catharsis for the beleaguered Mumbaikars, giving them a platform to express their anguish and also providing them the much needed updates.
In a move that could hit the introduction of news on private FM radio, TRAI has accepted the views of the Government on limiting the sources of news and current affairs for FM radio and has recommended that a review for expansion of sources may be considered after three years.
With a view to finding a solution to the bad traffic situation in Bangalore, Radio One and CommuteEasy in partnership with Bangalore Traffic Police have launched a public service initiative called ‘Lets Pool In’. This car pooling initiative aims to help Bangaloreans commute safe and fast.
Power FM has undergone a revamp and has been relaunched in Kolkata with a new look, a new logo and a new slogan keeping in mind today’s youth. Power FM, which till now was a functional radio station, now possesses the new gung ho attitude that the young at heart, trendy, opinionated yet sophisticated youth of today associate themselves with.
The I&B Ministry has amended the All India Radio Code allowing political advertisements. Accordingly, such advertisements will now be allowed to be carried on AIR as well as private FM radio since they, too, adhere to the AIR Code. Such advertisement shall be subject to pre-broadcast scrutiny by the Election Commission.
Radio Indigo FM, touted as the only international music station in the country, has completed two years in the Bangalore market and is now actively refreshing its content. The station has lined up programmes to further reiterate its commitment to being the ‘soul of Bangalore’, which is its positioning.
AROI has officially launched a campaign to evangelise radio, enhancing awareness about the effectiveness of radio as a public broadcasting medium. Initially print and radio will be used of which a print campaign has already been initiated. Euro RSCG is the creative agency for this campaign, while MPG is the media agency.
Continuing with our focus on car listeners, this time exchange4media takes a look at the Kolkata market spanning 14 weeks – week 31 to 44. As per the RAM data, Radio Mirchi comfortably leads the pack, followed by Big FM. The third slot sees some intense competition between Friends FM, Fever FM, Red FM, Amaar FM and the Government owned AIR FM2 - Gold.
Amba Preetham Parigi, Managing Director, Entertainment Network India Ltd, and Managing Director & CEO of Times Infotainment Media Ltd, is the 2009 William F Glaser ’53 Rensselaer Entrepreneur of the Year. The award will be conferred on Parigi at a special ceremony in New York in April 2009.
Radio One, which is completing two years in Bangalore, is now looking at building on the gains that have accrued thus far and strengthen its hold on its listeners by building strong communities.
Big FM rules the charts in Mumbai as far as car listenership in India’s financial capital is concerned according to the latest RAM report for week 31 to week 44, a 14-week trend. This is followed by Red FM, Radio City, Fever FM, AIR FM2 - Gold, Radio Mirchi and Radio One closely contesting for the second slot.
Even as the entire country got together to celebrate Children’s Day on November 14, FM stations across the country, too, came up with special shows and initiatives for the little ones. A look at the radio fare on this Children’s Day.
In little over a year since its launch, Radio Audience Measurement (RAM), the radio listenership service from TAM Media Research, has been able to gain widespread acceptance as an industry measurement. Now, radio players are seeking expansion of RAM services beyond the four metros and go pan India.
For the first time, Radio Netherlands Worldwide (RNW) and All India Radio (AIR) have joined hands for radio coverage of the Amsterdam India Festival, being held in Amsterdam from November 12 to 30. The Dutch-Indian cultural event will be aired nationwide in India and worldwide by RNW.
Focusing on the Delhi market this time, the 14-week RAM data – all 12 plus, all listeners, whole week – for Weeks 30 to 43, puts Radio Mirchi as the clear leader in the Capital. AIR FM2 Gold comes a distant second. Fever FM has managed to maintain its third slot, with Red FM, Big FM, Radio City and Radio One closely competing for the fourth slot. Meow FM, AIR FM1 Rainbow, Hit FM, Vividh Bharati and Akashvani follow.
The FM market in Kolkata has been seeing a steady order for sometime now, at least in terms of numbers. The 13-week steady trend begins from week 31 and continues in the current week 43 as per TAM Media Research’s Radio Audience Measurement (RAM). Radio Mirchi is the No. 1 FM station in Kolkata, followed by Big FM, Friends FM and Red FM.
According to the Radio Audience Measurement (RAM), the radio listenership service from TAM Media Research, Big 92.7 FM is the clear leader in the Bangalore market. In the past 12 weeks, it has maintained a steady position of the leader and with every passing week it has also managed to widen the gap with its competitor, Radio Mirchi.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
