Media Radio News
While print and television have gone digital in a big way, radio has not tapped into the medium in a full-fledged way. The opportunities are there, in fact, quite a few FM players are going the Internet way with websites, blogs, social networking, and virals. However, it will be a while before Internet radio makes its appearance. exchange4media takes an indepth look at the scope and roadblocks in the way of radio going digital in India.
With rising prices and job insecurity and financial instability triggered by the economic slowdown, people have started curtailing their expenses to the bare essentials. Big FM Bangalore has embarked on an initiative to ease this financial burden through a contest christened ‘Bitti Harusha Idi Varusha’.
Big FM has emerged as the clear leader in the Bangalore market, as per RAM data for week 1 to week 51, all place of listening, all people 12 plus. Radio Mirchi follows in the second position. The third slot sees some intense competition with AIR FM1- Rainbow managing to retain the third slot for a longer period.
HT Media Ltd shareholders will meet on January 28 to take forward the demerger of its radio business, under the Fever FM brand, from its subsidiary HT Music and Entertainment (HTME). The company said that the proposal was to write off part of the share capital of the demerged (HTME) company.
In a bid to give more power to their listeners, two FM stations – Fever FM and My FM – set out to hear what their listeners had to say about their content and choice of music. As a result of these listenership surveys, carried out independently by the two FM stations, both Fever FM and My FM have embarked on a content revamping exercise.
Radio Mirchi has had a great run in 2008, capturing the market in Kolkata and emerging the unbeaten leader in Delhi as well, according to the RAM data. AIR FM2- Gold has beaten the private FM players to emerge the No. 2 player in the Capital. Fever FM, Red FM, Radio One, Radio City, Big FM, Hit FM, Meow FM, AIR FM1- Rainbow, Vividh Bharati and Akashavani follow.
Post its Kolkata launch, Radio One has embarked on its first national brand campaign through a music video. A viral idea that allowed the Radio One music played by channels and even competing radio stations has culminated in a TVC that is breaking across media on January 5, 2009.
Radio Mirchi has joined hands with Honda Motorcycle and Scooter India Pvt Ltd to hunt for the ‘CBF Stunner 10’. The nationwide campaign is expected to culminate in February 2009. With the objective of promoting safe and fun driving, the ‘CBF Stunner 10’ is looking for biker boys with the ‘X’ factor.
2009 has set in and with begin the implementation of plans for the year ahead. exchange4media undertook a dipstick study recently to find out what all rank high on the FM players’ wishlist this year. The year promises to be an action-packed one for the industry with quite a few important developments lined up.
It’s that time of the year again when one comes out with their resolutions for the New Year. exchange4media asked different industry players about their resolutions and wishes for 2009. This report covers the FM industry, which saw a lot of action during the year. There is more excitement in store with Phase III expansion expected to be announced and the likely introduction of news and current affairs on private FM radio in 2009.
Continuing with our Overview 2008 series on RAM, exchange4media turns the focus on Kolkata this time. Data for week 23 to the current week 50 shows Radio Mirchi as the clear leader in the Eastern metro, followed by Big FM, Friends FM and Red FM. There is no clear winner between Fever FM, Amaar FM and Meow FM.
It’s been little over a year since Radio Audience Measurement (RAM) was introduced. And in this one year, RAM has thrown up quite a few surprises in the radio industry. With the year coming to an end, exchange4media takes a look at RAM reports for the entire year starting with the Mumbai market.
In keeping with its motto of ‘Local people, local choice, local voice’, Radio Misty has joined hands with the Jalpaiguri and Coochbehar police for the Police Friendship Cup football tournament involving the local teams of these two districts. The on ground event has generated quite a buzz for Radio Misty, which has been airing live match updates.
The Ministry of Information & Broadcasting has signed a Grant of Permission Agreement for establishing, maintaining and operating a community radio station with the Sharanbasaveshwar Vidya Vardhak Sangha, a Gulbarga, Andhra Pradesh, based NGO.
While nearly all sectors are resorting to issuing pink slips or putting a freeze on recruitments due to the current economic slowdown, the radio industry has been largely insulated in this regard. However, industry players are being cautious and watching their spends.
After two years of growth and consolidation in 2007 and 2008, the FM radio industry in India is looking forward to further growth in 2009. With the likely allowing of news and current affairs programmes on private FM radio and Phase III expansion policy expected to be announced soon, there are some action-packed times ahead.
My FM recently launched an interesting activity commissioned especially for ad agency executives and media planners in Delhi and Mumbai. The FM station aimed to bring the flavour of My FM for agency executives to experience. The activity, titled ‘Satte Pe Satrah – The Power of 17’, involved live shows from the premises of ad agencies in Delhi and Mumbai.
Regional FM stations are all set to be the next big thing and 2009, which could possibly see the rollout of the Phase III of FM expansion, is expected to see these FM stations play a big role. Sure there are some difficult turns too, but the road ahead for the regional FM stations looks reasonably bump free.
Radio One on December 15 announced its launch in Kolkata, marking its footprint in the seven metros. The Kolkata station will be headed by Rajeev Bhandari, Station Head - North and East. Radio One Kolkata will air Bengali talk and Hindi music. Radio One has also announced a sales alliance with Radio Misty for Siliguri and Gangtok as part of its East package, which will be sold jointly.
While there is in-store advertising by prominent players like OOH Media or Tag Media, which use the audio-visual medium extensively to reach to consumers at the shop floor, the medium of mall radio is also rapidly making its presence felt in Bangalore.
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