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L&K Saatchi & Saatchi won the brand mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching
The decision has been taken by CEO Dara Khosrowshahi as he wants to be more directly involved in the company’s day-to-day operations
As part of the mandate, the agency will manage the lifestyle, consumer and business-led public relations as well as advocacy management for the brand.
Guest Column: Leenet Nair, Digital Strategist with Vibrant Advertising examines if we are getting too euphoric about Influencer Marketing
The brand promises to show allegiance to Keralites regardless of borders and this passion has taken Nirapara to 40 countries, which contributes to 24% of revenue, says Karnan
The Keep India Smiling Foundational Scholarship programme has been launched in partnership with ShikshaDaan Foundation
The Gulf Oil team delivered a whole truck full of bananas to the hotel of the Indian cricket team before their match against the Proteas
Shah was instrumental in building IKEA’s India setup and its launch last year
The account will be handled out of Brand David’s Bangalore office and entails building brand campaigns and strategy for the entire portfolio of Soulfull – Ragi Bites, Muesli and Smoothix
Dhawan is an accused in an extortion case involving Paytm founder Vijay Shekhar Sharma
This is Rastogi’s second stint with DDB and will be in charge of acquiring new businesses for the Mumbai office
The campaign is expected to touch at least 20,000 patrons through Mad Over Donuts’ 58 outlets across 4 cities
As per the latest BARC data (Week 19 to Week 22 of 2019), the cumulative reach of 9XM is 197 million amongst the 15+ universe across the Urban and Rural HSM
Through a music video, children demonstrate how hope beats hunger
Indus OS is available in English and 23 Indian languages including Hindi, Gujarati, Marathi, Tamil, Telegu, Urdu, Malayalam, and Bengali, among others
The new building will be based in the city’s architecturally iconic MedienHafen (Media Harbour) area
The 15-day long OOH campaign primarily targets existing viewers of Zee Marathi or those who have heard of the shows on the channel but find it difficult to adhere to the telecast time
With an overall listenership of 1.75 crore, BIG FM’s listenership has increased by 3.6 per cent as compared to IRS 2017
The official campaign #CricketKaCrown has already crossed 50 Million views across digital platforms
The award comes in the Lifestyle, Sports, Entertainment Website or Mobile Services category
Xiaomi, Shunwei Capital and Morningside Ventures other names in the $100 million financing round
Rishad A Premji to take over reins as Chairman; Abidali Z Neemuchwala has been named MD
Mehra was earlier Senior Brand Manager at Reckitt Benckiser
Radio City and Radio Mirchi dominate in Bangalore and Kolkata respectively
Post elections, Hindi news channels have witnessed a drop in viewership
The forum will be addressing key opportunities and create intersections between industries, agencies, brands & technology and the music business
Arora has been with Ogilvy since September 2000; his appointment will be effective from August 1
Hubhopper Studio will allow recording of audio content, publishing for free, and getting content monetised by connecting with right brands
Jio, PayTM, Facebook and Amazon are the other names among the top 5 companies, as per the Ipsos Survey
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