IRS-2011-Q2

Dainik Jagran, followed by Dainik Bhaskar, Hindustan and Amar Ujala, have witnessed growth in AIR over last year as well as over the previous quarter. The top four dailies have together added 9.6 lakh readers over the previous quarter, and a whopping 36.55 lakh readers over last year.

Nitin Pandey Oct 3, 2011 9:33 AM

The top three business dailies – Economic Times, Mint and Business Standard – have witnessed growth in their AIR in IRS 2011 Q2 as compared to the previous quarter as well as over the corresponding period of last year. This reflects the general growth trend seen in business dailies in the latest quarter.

Nitin Pandey Oct 3, 2011 9:30 AM

When compared to the corresponding period of 2010, results for the Indian Readership Survey 2011 Q2 reflect grim trends for the English newspaper genre. Bucking this trend are Hindustan Times and The Times of India, with both papers seeing a combined addition of 6.67 lakh readers in a year.

Nitin Pandey Oct 3, 2011 9:27 AM

Five out of six topline Tamil dailies have witnessed decline in average issue readership (AIR) as compared to the corresponding period last year. However, when compared to the previous quarter, the trends did give some relief to Tamil dailies as almost all of them witnessed growth in AIR.

Nitin Pandey Oct 3, 2011 9:25 AM

As per the IRS 2011 Q2 results, eight out of the top ten magazines have witnessed growth in average issue readership (AIR) as compared to the previous quarter. Besides, during same period, the top five magazines have garnered positive growth in AIR, jointly adding 5.31 lakh readers.

Nitin Pandey Oct 3, 2011 9:23 AM