IRS-2011-Q2

Infomedia Yellow Pages leads the list among all other magazines in Kolkata with an average issue readership (AIR) of 3.49 lakh in IRS 2011 Q2, a decline of 30 per cent over the figure of 5 lakh in 2010 Q2.

Priyanka Nair Oct 11, 2011 10:08 AM

As per IRS 2011 Q2 results for the Chennai market, the quarter-on-quarter average issue readership (AIR) figures show more promise in the dailies segment as compared to year-on-year numbers. The magazine segment looks bleak with most periodicals showing a decline in AIR over last year.

Sai Prasanna Oct 11, 2011 10:03 AM

As per the IRS 2011 Q2 results, it has turned out to be a better year for most English and language dailies in Bangalore. While most dailies have registered an increase in AIR over last year, the quarter-on-quarter percentages don’t look too promising. Barring a few, magazines too have fared better over last year.

Sai Prasanna Oct 11, 2011 10:01 AM

As per the Indian Readership Survey 2011 Q2 results, topline dailies in English, Telugu and Urdu languages have seen decline in their average issue readership (AIR) in Hyderabad. The trends are not all that encouraging for magazines as well.

Nitin Pandey Oct 10, 2011 11:23 AM

Interestingly, most Marathi dailies among the top ten language newspapers in Mumbai have registered decline in AIR as per the IRS 2011 Q2 results when compared to the same period last year. Among language magazines, Marathi weekly Saptahik Sakal lost half of its readers in the one-year period.

Arwa Sultanali Oct 10, 2011 11:21 AM

It has been mostly a growth story for English language publications – dailies and magazines – in Mumbai as per the IRS 2011 Q2 results. Among top ten English dailies, Mint and HT have recorded the highest growth in AIR, while among top ten magazines, Outlook has reported a growth percentage in three digits.

Arwa Sultanali Oct 10, 2011 11:17 AM

The Indian Readership Survey (IRS) 2011 Q2 results show an overall increase of 2 per cent in the average issue readership of Indian language magazines, taking it up to 34,904,000 this year from 34,070,000 in the corresponding period last year.

Arwa Sultanali Oct 10, 2011 11:14 AM

Slow growth in average issue readership (AIR) of most of the dailies in Delhi raises a question - has the newspaper market in Delhi reached saturation point? While a clear picture will emerge in the forthcoming quarterly results of the IRS, recent readership trends do raise an alarm bell...

Nitin Pandey Oct 10, 2011 10:41 AM

All top six Assamese dailies have seen decline in readership over last year, losing almost 3.36 lakh readers, combined as per the IRS 2011 Q2 results. Meanwhile, AIR of Assamese periodicals has also nosedived when compared to last year as well as the previous quarter.

Nitin Pandey Oct 7, 2011 8:41 AM

Contrary to the general perception, readership trends are not very promising for all language daily genres. A look at the topline trends of all 11 regional dailies surveyed by the Indian Readership Survey...

Nitin Pandey Oct 7, 2011 8:36 AM

All four Urdu dailies surveyed by Hansa Research have seen a decline in their average issue readership (AIR) over the previous quarter as per the IRS 2011 Q2 results. However, when compared to last year, Siasat and The Munsif, have been able to add some more readers.

Nitin Pandey Oct 5, 2011 10:51 AM

The upcoming State Assembly elections in Punjab may give the much needed fillip to the Punjabi newspaper market, but for now, the Indian Readership Survey 2011 Q2 results have show mostly negative trends for Punjabi dailies.

Nitin Pandey Oct 5, 2011 10:46 AM

As per the IRS 2011 Q2 results, the Marathi newspaper market has continued to see decline in AIR of most dailies. However, amid decline, the top two dailies – Lokmat and Daily Sakal - have added almost 4.39 lakh readers, combined, in a year.

Nitin Pandey Oct 5, 2011 10:42 AM

The Indian Readership Survey (IRS) 2011 Q2 results paint a grim picture for Bengali dailies. As compared to 2010 Q2 results, Bengali dailies have lost 9.39 lakh readers, a decline of 6.89 per cent.

Arwa Sultanali Oct 5, 2011 10:37 AM

While all four Oriya dailies have witnessed decline in average issue readership as per the IRS 2011 Q2 results, Dharitri is the exception, showing a growth of 10 per cent over last year.

Nitin Pandey Oct 4, 2011 9:55 AM

When compared to the previous quarter, the top three Telugu dailies have seen growth in AIR, adding almost 2 lakh readers as per the IRS 2011 Q2 results. However, a comparison to the corresponding period last year is a different story...

Nitin Pandey Oct 4, 2011 9:14 AM

The top five Malayalam dailies – Malayala Manorama, Mathrubhumi, Madhyamam and Mangalam – have been able to attract readers over the period of time. However, Malayalam periodicals have seen mixed trends in the IRS 2011 Q2 results.

Nitin Pandey Oct 4, 2011 9:07 AM

With most Kannada dailies garnering positive growth, as per the IRS 2011 Q2 results, Kannada publications – both dailies and periodicals – have been able to attract more readers.

Nitin Pandey Oct 4, 2011 9:03 AM

More players have added to the overall readership of Gujarati dailies. However, as per the IRS 2011 Q2 results, it’s a mixed bag for Gujarati publications in comparison to last year as well as 2011 Q1.

Arwa Sultanali Oct 4, 2011 9:01 AM

India Today, Outlook and The Week have reported positive growth as compared to last quarter. Readers Digest, Femina and Business Today have also been able to attract readers as per the IRS 2011 Q1 results, as compared to the previous quarter.

Nitin Pandey Oct 3, 2011 10:04 AM