IRS-2011-Q2
As per the IRS 2011 Q2 results, seven out of top ten dailies in Chandigarh have garnered a total of 1.38 lakh readers over the year and 1.21 lakh readers over the previous quarter.
As per the IRS 2011 Q2 results, the AIR of most of the dailies in Assam have shown a decline. Meanwhile, four of the top 10 magazines in the state saw a loss of 1.74 lakh readers over last year.
It has certainly not been a good quarter for dailies in West Bengal. While Ananda Bazar Patrika, the leader in the space, has lost 4.74 lakh over the previous quarter, most of the topline Bengali newspapers have also witnessed decline in AIR. Bartaman and Uttar Banga Sambad are the only two exceptions among the top ten dailies.
Four of the top ten dailies in Maharashtra have seen a decline in AIR over the year as per the IRS 2011 Q2 results. Among magazines, four of the top ten magazines have added 6.10 lakh readers over last year, while five magazines have lost close to 1.60 lakh readers in the one-year period.
Topline dailies in Rajasthan have seen a growth in average issue readership (AIR) as per the IRS 2011 Q2 results, with seven Hindi dailies securing a place among the top 10 in the state. The top five dailies have added an overall 5.34 lakh readers over last year.
Barring Ajit, there has been no growth in the AIR for other Punjabi dailies in Punjab as per the IRS 2011 Q2 results. Hindi and English dailies, too, have witnessed decline in AIR. Dainik Bhaskar is the only Hindi daily that has grown over the last year.
With top three magazines have seen decline in readership in Jammu and Kashmir, the average issue readership of most periodicals has either declined or was static in the last one year in the state as per the IRS 2011 Q2 results.
Dailies in Gujarat have seen a much more significant year-on-year performance as per the IRS 2011 Q2 results. Five out of the top ten papers have added 5.14 lakh readers over last year.
The Indian Readership Survey 2011 Q2 results have not brought any cheer for some of the topline dailies in Chhattisgarh. Besides, nearly all top ten periodicals have also faced readers’ apathy as they reported loss of a average issue readership of almost a lakh over last year.
Average issue readership (AIR) of the top ten magazines in Andhra Pradesh have shown mixed results as per the IRS 2011 Q2 data. The Week has seen a three-digit growth over last year. Telugu magazine Swati Sapari Vara Patrika leads the list with an AIR of 4.32 lakh, but has seen a 19 per cent decline over last year.
Mirroring the trend in neighbouring state Bihar, topline dailies in Jharkhand have also witnessed a surge in their average issue readership (AIR) as per the IRS 2011 Q2 results. The top three dailies out of the top 10 alone have witnessed an increase of 8.53 lakh readers.
It has been a good year for dailies in Bihar as per the IRS 2011 Q2 results, with nine out of ten posting an increase in average issue readership (AIR). The list has an equal mix of Hindi and English dailies. However, Hindi dailies reign in the top four positions.
Most of the top ten dailies in Andhra Pradesh have registered decline in their average issue readership as per the IRS 2011 Q2 results when compared to the same period last year. Largest read Telugu daily Eenadu tops the list, but has recorded a decline of 2 per cent in AIR.
Robust growth has defined the landscape of the print industry in Uttar Pradesh. An AIR of around 25.88 lakh has been added by eight out of the top ten dailies as per the IRS 2011 Q2 results. Hindi dailies have found favour among readers, seeing a rise of 24.3 lakh in AIR over last year.
Following the same trend as the previous quarter, Malayalam dailies as well as periodicals have made it to the top of the list in Kerala. While most of the year-on-year percentages point downward, some have seen an increase in the number of readers.
With Kannada dailies securing the top five positions, a healthy growth pattern can be seen among the top 20 players in the state with the exception of three players. Vijay Karnataka has held on to the top spot in the state list, displaying the same trend as in Bangalore, with an increase in its AIR of 5 per cent this year.
The results of IRS 2011 Q2 have turned out better for Tamil dailies in the state as compared to the IRS 2011 Q1 results. While all the top 15, barring one, were in the red last quarter, they have received some respite in 2011 Q2.
As per the Indian Readership Survey (IRS) 2011 Q2 results, it has turned out to be a difficult year for the top ten dailies in Orissa. Most dailies have seen a fall in their average issue readership (AIR) over last year. Even the quarter-on-quarter percentages too don’t look promising.
With the top three Hindi dailies adding nearly 14 lakh readers in a year, most of dailies have witnessed robust growth in average issue readership in Madhya Pradesh as per the IRS 2011 Q2 results. English dailies, however, ranked below in the tally, but have also been able to attract readers.
Compared to the corresponding period last year, four out of the top five Hindi dailies have grown in Delhi as per the IRS 2011 Q2 results. Benefitting the most in the National Capital are Hindi dailies Navbharat Times and NaiDunia, which have added 1.76 lakh and 68,000 readers, respectively, over the year.
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