`Date-wise News`

TOI’s Managing Editor, Arindam Sen Gupta passes away

Times of India’s Managing Editor, Arindam Sen Gupta passes away.

exchange4media Staff Jan 29, 2016 5:41 PM

Radio City’s Sagorika Kantharia appointed HR Head of Jagran Group

As a part of her new role, she will spearhead all the HR operations of the Jagran Group and will report to Shailesh Gupta and Apurva Purohit.

exchange4media Staff Jan 29, 2016 1:41 PM

BARC Ratings: Colors continue to lead, Zee TV climbs up to the third spot in week 3

Colors continued to be the most watched general entertainment channel in week 3 also followed by Star Plus at No.2. Zee TV and Zee Anmol exchanged their ranks this week with the former climbing a step up to No.3 and the latter slipping down to No.4. DD National made an entry to the top 10 list in week 3

exchange4media Staff Jan 29, 2016 1:24 PM

Colors presents The Advertising Club's 'Effie India Awards 2015'

A chapter of The Advertising Club (TAC) India, Effie India Awards 2015 presented by Colors and Powered by Colors Infinity recognised the category game-changers and innovators for the year

exchange4media Staff Jan 29, 2016 10:45 AM

Big Magic to air the news season of 'Akbar Birbal'

Naya Akbar Birbal is scheduled to air this February as a primetime weekly on BIG Magic. Triangle Films will continue as producers with flawless storytelling

exchange4media Staff Jan 29, 2016 10:32 AM

Rich Stoddart Named CEO of Leo Burnett Worldwide; Tom Bernardin Moves to Chairman Role

Publicis Communications Announces Leadership Change to Propel Transformation

exchange4media Staff Jan 29, 2016 10:28 AM

Fast Company, Inc. Media select ZIRCA Digital Solutions as their exclusive sales representative in India and Southeast Asia

Through this partnership, ZIRCA will go beyond traditional representation to play a strategic role in strengthening local awareness and understanding of the two brands

exchange4media Staff Jan 29, 2016 10:24 AM

Online matchmaking app Woo announces senior level recruitments

The matchmaking app has appointed Sanem Erucar as the Head of Product and Ritesh Bhatnagar as the Head of Growth Marketing.

exchange4media Staff Jan 29, 2016 10:21 AM

S-Group Insights: Amazon emerges as the top advertiser in 2015 compared to Snapdeal and Flipkart, across mediums

All the three players place 75% of their print ads in English & Hindi language, wherein Amazon stretches its focus to Marathi regional language publications as well. Amazon places a maximum of its advertisement in Maharashtra followed by Andhra Pradesh. Flipkart targets Uttar Pradesh and Andhra Pradesh while Jasper (Snapdeal) targets Karnataka and Andhra Pradesh. Andhra Pradesh is considered to be the second most preferred state by online shopping advertisers after the focused market.

exchange4media Staff Jan 29, 2016 10:16 AM

"We shy away from awards that only recognize creativity" Joseph George

Joseph George Regional President, South & Southeast Asia, Group CEO India, Mullen Lowe Lintas shares his take on the agency’s approach to creative effectiveness, the reason for staying away from purely creative awards and more

exchange4media Staff Jan 29, 2016 9:27 AM

Reliance Jio scouts for an Outdoor partner

Industry sources confirm that Reliance Jio is conducting an OOH pitch and three agencies are currently in the fray

exchange4media Staff Jan 29, 2016 9:01 AM

Facebook reports 44% YoY increase in revenue for 2015

Facebook has reported that revenue for 2015 stood at $17.93 billion with advertising revenue increasing by 57 per cent YoY.

exchange4media Staff Jan 29, 2016 8:23 AM

We believe in creating our own niche to attract more viewership - Rajesh Sethi

Rajesh Sethi, CEO, TEN Sports speaks about the focus on consolidating sports entertainment genres like WWE in India and about the channel’s strategy to attract more viewership in 2016. He also shares his views about the digitization process and how broadcasters will have to wait to reap the actual revenue benefits of the DAS roll out

exchange4media Staff Jan 29, 2016 8:21 AM