Out Of Home News
The Mumbai Metropolitan Region Development Authority (MMRDA) has invited sealed bids from agencies for leasing out rights for display of advertisements on Navghar flyover at Mulund (East) on Eastern Express highway in Mumbai.
“Katha was associated with companies who brought in the LED and scrollers at multiple locations. Katha has brought in one of the largest wall wrap in Asia at Sahara Star Hotel. Katha has gone one step ahead and explored the new approach to make outdoor advertising and branding more scenic and audible within a five star property. Recently we have acquired contract for Sahara Star Hotel where we have identified unique places for advertising and branding in the luxury five star hotel.And the story will continue.”
The Bangalore Metropolitan Transport Corporation (BMTC) has invited sealed tenders from interested agencies and individuals for fixing, erection and maintenance of hoardings and display boards to display advertisements at Kengari TTMC (package-1) bus terminal and at Shivajinagar bus station (package-2).
MOMS, the OOH arm of Madison World, has featured the Warli characters while executing this campaign for Coke. Coke has unveiled a new campaign in the outdoor, spanning 20 cities across the states of Punjab, MP, Karnataka, Gujarat, UP, Orissa and Bihar. Interestingly, the creatives spanning all media features- are the Warli characters that are typically drawn on the walls of mud huts symbolizing people returning home.
OMI (Outdoor Media Integrated) strategic planning and buying division of the Laqshya Group, recently executed a national campaign for Videocon D2H. The campaign – was to announce the product offering of ‘Rs.888 for Set Top Box and one month of the Diamond pack worth Rs 292 free’.
Small Industries Development Bank of India (SIDBI), a principal financial institution engaged in promotion, financing and development of the MSME sector, has invited applications from accredited advertising agencies for empanelment.
The Madhya Pradesh Urja Vikas Nigam (MPUVN) Limited, Bhopal has invited sealed tenders from reputed firms for outdoor publicity, promotions, canvassing of various programmes and schemes conducted by the Ministry of New and Renewable Energy (MNRE), Government of India, related to non conventional energy.
The Mumbai regional office of Oil and Natural Gas Corporation Limited (ONGC), a ‘Maharatna’ Oil PSU, an Indian corporate with various offices in India and abroad, has invited expressions of interest (EoI) from reputed advertising agencies for empanelment.
The Coimbatore City Municipal Corporation (CCMC) has invited expression of interest (EoI) from reputed and experienced companies to operate and maintain identified public conveniences (utilities) in lieu of advertisement rights.
The Uttar Pradesh State Road Transport Corporation (UPSRTC), a UP Government undertaking, with a fleet of over 8000 ordinary, premium and air-conditioned buses and 243 bus stations across the state, has invited expressions of interest (EoIs) from advertising agencies for empanelment.
The Airports Authority of India (AAI) has invited bids from reputed firms under the 'two packet system' offering advertisement rights on 75 free baggage trolleys (FBTs) along with their retrieval, operation and maintenance at civil aerodrome, Porbandar.
Nagar Nigam, Dehradun has invited sealed tenders for licensing out advertising display rights on 50 unipoles located on Rajpur road.
The Sports Authority of India (SAI), NSEC, Kolkata, has invited tenders under the ‘three-cover’ system to display hoardings inside the SAI campus alongside EM Bypass for a period of two years. The earnest money deposit (EMD) required for this tender is Rs 1 lakh.
The Aurangabad Municipal Corporation has invited tenders under the ‘two-cover’ system for leasing out ad display rights at different locations in the city. The contracts will be offered for a period of three years.
Rajasthan State Road Transport Corporation (RSRTC) has invited bids from interested parties for licensing out composite ad rights on various types of buses.
Britannia Industries has appointed Percept Out Of Home to execute the rural retail visibility drive for their new range of Britannia Cookies across India. The campaign, which was rolled out in September 2010, will continue till mid-October 2010.
Northern Railway has invited tenders under the ‘two-packet’ system offering ad rights for the Shimla railway station. These rights will be offered for a period of three years. The EMD required for this tender is Rs 17,100.
The City and Industrial Development Corporation of Maharashtra Ltd (CIDCO) has invited applications for empanelment of sole advertising agency to display ads at various premium locations at Kharghar railway station on Belapur-Panvel rail corridor in Navi Mumbai.
Percept Out of Home launched an awareness campaign for DKT, a charitable non-profit organization. The campaign kick started in the month of September 2010, and will continue for a period of 11 months covering the entire state of Gujarat. The campaign will start rolling in Maharashtra from October 2010 onwards.
The Kolkata Metro Railway has invited bids for installation, maintenance and display of ads inside and outside of coaches, including in front of the ‘front cab’ and ‘rear cab’ of 17 rakes. The ad rights are being offered for a total display area of 255,216 sq. inch.
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