Out Of Home News
The State Transport Department, Government of Jharkhand, has invited sealed tenders under the ‘two-cover’ system from advertising agencies offering ad rights on hoardings at different bus stops located in various zones of the state.
Percept Out of Home launched an awareness campaign for DKT, a charitable non-profit organization. The campaign kick started in the month of September 2010, and will continue for a period of 11 months covering the entire state of Gujarat. The campaign will start rolling in Maharashtra from October 2010 onwards.
VMG Global has formed a unique alliance with TIM Delhi Airport Advertising Pvt Ltd for installing 20 digital screens across all terminals at the IGI Airport in Delhi.
West Central Railway has invited tenders for awarding sole ad rights for display of hoardings at LC gates within the Kota division. The contract shall be awarded for a period of five years.
The India Trade Promotion Organisation (ITPO) has invited bids from agencies for licensing out sole ad rights for outdoor ad space at various locations in Delhi’s Pragati Maidan area. The rights are being offered for 39 ad sites for a period of eight months, commencing from November 1, 2010.
Following a multi-agency pitch, Milestone Brandcom has bagged the out-of-home duties of Tata Teleservices’ brand Tata Indicom. Under the mandate, Milestone Brandcom will handle all three brands under Tata Indicom – CDMA, Photon and Walky – across 22 circles. MOMS Outdoor Media Solutions has bagged the Tata Docomo business. Industry sources have pegged the cumulative account size at upwards of Rs 100 crore.
In a bid to popularize various schemes and projects implemented by the department, Water Supply and Sanitation Department (WSSD), Government of Maharashtra, has invited applications from suitable agencies. Empanelled agencies would be responsible for handling outdoor, print, and electronic advertisements for raising public awareness regarding programmes implemented by the department.
The Airports Authority of India (AAI) has invited bids from reputed firms under the 'two packet system' offering advertisement rights on 149 passenger baggage trolleys, along with their retrieval and maintenance, at the new airport terminal building of Bhuj Airport. The contract shall be awarded for three years and shall attract a minimum reserved license fee of Rs. 134.43 plus service tax per trolley per month. The EMD required is of Rs. 12,018.
The Department of Tourism, Government of Karnataka, has invited bids to supply, install and erect hoardings at entry and vantage points in various districts of Karnataka. The EMD required ranges from Rs 1.82 lakh to Rs 1.97 lakh.
Laqshya Media, which has OOH assets pan-India, will now market more than 400 out-of-home media assets in Pune, including billboards, pole kiosks, traffic booths and mobile vans.
Media Research Users Council (MRUC) is in the process of extending the Indian Outdoor Survey (IOS) this year. MRUC is all set to invite fresh bids from research agencies, including incumbent Hansa Research, to conduct a broader IOS, which will cover more markets.
“We believe that we are not competing against anyone. We believe in excellence and not petty competition. Our biggest USP is that we are the only full fledged accredited agency and outdoor media owners in Delhi NCR. It is because of this reason that the clients choose us over other players since we provide practically all solutions. And since we won outdoor media properties, we give better rates and services to our own clients.”
‘Fear factor - Khatron ke Khiladi Season 3’ has opened to much better numbers than the last two seasons. The pre-launch buzz for the show was most visible in the outdoor medium and Milestone Brandcom dominated the OOH space for the launch of ‘KKK 3’.
Even as the Indian OOH industry was experiencing a roller-coaster ride in the last couple of years, Posterscope India has had a more positive outlook. The outdoor company has recently completed two years of its operations and is set to scale up in the coming year, buoyed by its recent wins.
RC&M has been awarded the tender for deployment of digital signage network solution in Delhi Metro Rail Corp. This 5-year contract will involve the installation, operation and maintenance of LCD screens at Metro stations like Central Secretariat, Chandni Chowk, Chawri Bazar, etc.
Northern Railway has invited sealed tenders for branding of the Taj Commonwealth Express through exterior vinyl wrapping on 14 (LHB) coaches. The approximate cost of the project is Rs 1.17 crore.
Big Street, the OOH vertical from Reliance Broadcast Network Ltd, has bagged the premium Line V of Delhi Metro for a period of five years. With a traffic footfall of 1.5 lakh commuters each day, DMRC Line V reaches out to the premium areas of South Delhi.
The Haryana Urban Development Authority (HUDA), Faridabad has invited sealed bids from experienced agencies, offering advertisement rights for display of ads on 30 unipoles, four mobile vans and 50 pole kiosks at various locations across the city.
The Gurgaon Municipal Corporation has invited sealed tenders from interested parties offering advertising rights on 64 unipoles and eight full colour day-night LED video screens at identified locations within the area under its jurisdiction.
The Khurda Road Division of East Coast Railway has invited tenders under the ‘two-packet’ system from experienced firms for awarding three-year contracts for display of commercial advertisements.
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