Out Of Home News
Unless you are passionate about this medium or want to know about this medium, you will not learn. There are not enough data points or studies to show what works and what does not. There is lack of syndicated research and common measurements that you can get for some of the other mediums. But at the same point, I am optimistic about this medium.
ITC banked on high visibility and giant sized billboards to create buzz about the new launch. The campaign was executed by OMI, a division of Laqshya Group
Though managing a fragmented audience can be expensive, it also opens up opportunities to build more meaningful relationships between brands & consumers
Premia Projects, PNB, PC Jeweller, Honda Four Wheelers were the top brands that advertised on OOH in Delhi during the first fortnight of May 2013
After a short stint of less than 10 months, Jain, the Chief Executive Officer of outdoor advertising firm TDI, has put in his papers
The Maharashtra State Road Development Corporation has thrown open high visibility outdoor formats, including advtg on flyovers & hoardings, for tenders
OOH medium should go beyond some big-innovations or rapid awareness building & create ‘micro-markets’, says the Vice President – Marketing, Axis Bank
Outdoor owners were invited to bid for advtg rights of various media formats. Acc to sources, Lakshya, JCDecaux & Times OOH are few players that participated
The campaign is spread across 40 cities in 10 states of India. It is executed by Pulp Strategy
Via the on-ground initiative, the brand invited the brawniest of players to come forward & exhibit their strength. Big Entertainment executed the activity
In a new online film, Coca-Cola uses high-tech vending machines to unite citizens of India & Pak; urges consumers to share a simple moment over a Coke
According to experts, 2013 has seen a significant increase in sale of OOH inventories, specialised divisions mushrooming & positive market conditions
The two-week campaign was executed by Right Angle Media, the Dubai-based subsidiary of Laqshya Group
Advertising is meant to provoke a response. If the ad is forgotten, it cannot possibly invoke a call to action. Hence, innovation is a key element to gain the attention of the audience. OOH is a medium where you have to be loud, bold and on your audience’s face to create a powerful impact on people. Creative agencies and brands need to explore innovative ways to communicate the brand and its USP in a meaningful and relevant manner.
King-size installation of the Axe Apollo can next to a giant astronaut has been grabbing eyeballs across strategic locations in Mumbai
The German auto brand displayed an actual car near the arrival gates to target elite BIAL passengers. JCDecaux India executed the campaign
HSBC’s smart use of airport space & Nivea’s innovative stunt offer some key takeaways for brands while planning their airport advertising strategies
Kissan's billboard displays have dozens of tomato plants living and growing on them, taking its core proposition 'Experience real' to OOH
Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect
The agency has launched a communication division to address low income & rural consumers; Ajay Sundaram has been roped in as Country Head & VP
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