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The campaign was executed using 70,000 square feet of branding space in Delhi & Bangalore, with a media mix of large format billboards, mall facades, airport media and digital signages
Global Advertisers has been chosen as the official outdoor partner by the Maharashtra Chamber of Housing Industry (MCHI) for its Property 2014 exhibition
Bengaluru wakes up to a 4000 square feet spectacle in the highest traffic zone
Conventional OOH coupled with smart use of digital and mobile can enhance brand experience, says Harjeet Singh Chhabra, Chief Marketing Officer, Adlabs Entertainment Limited
The agency strategically handpicked over 1200 media units across the country to create maximum visibility and impact. The campaign covered over 32 cities and around 15 types of OOH media vehicles
Despite optimism in the market, brands approach the season cautiously in election year. Experts however, foresee robust spends on OOH coming in
Amar Thomas, Country Manager, BlackBerry India, shares the secret to Z3's impactful OOH campaign
For the launch of the Golden Amber Lager Beer, real goal posts were created. Beer bottle as side bars of goal posts was conceived keeping in mind the brands association with FIFA and passion for football
Prism Creative will visually show if an ad isn’t suitable for OOH medium, with too much text, unsuitable colours or layout errors. It has the facility to switch from day to night visuals, play digital videos & do a distance check of creatives
The agency will handle franchise & venue management of Big Bazaar's Pro Kabaddi League team, spearheading marketing communication and consulting on brand strategy and direction
Nabendu Bhattacharyya, MD, Milestone Brandcom comments on leveraging Dentsu Aegis Network's international learnings & tools to make OOH industry in India more competitive and upgraded
With over 100 clients & in-depth local knowledge, Milestone Brandcom is set to be a valuable addition to Dentsu Aegis Network's arsenal, combined with its own OOH agency,
OOH players view Dentsu Aegis Network's acquisition of Milestone Brandcom in a positive light saying consolidation will lead to professionalism, stability and increased competition
Nabendu Bhattacharyya will continue as CEO & MD of Milestone Brandcom, reporting to Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia. It may be recalled that both the companies had denied talks of a takeover in February this year <strong>(<a href=http://www.exchange4media.com/54657_aegis-media-milestone-brandcomm-deny-buyout-talks.html>Aegis Media, Milestone Brandcomm deny buyout talks</a>)</strong>
The win comes on the back of a multi-agency pitch. The agency's mandate is to promote SIP (Systematic Investment Plan) of SBI pan India, covering 21 cities
Leveraging OOH, the retail giant from Tata Sons recently came up with innovations conceptualised by MOMS in Mumbai, Delhi & Bangalore that sought to give a larger than life look to the range of products available
Despite the possibility that the sector may be liable to be charged service tax, OOH players are satisfied with tax reforms & investments for infrastructure development
The engagement factor depends upon the objective of the campaign. If the campaign is about the product launch or brand awareness, then ‘Wow’ factor can be used as an engagement tool. But if it is about increasing sales then the engagement factor can be completely different. It can be as simple as showcasing the product. So the objective of the campaign drives the engagement factor.
Promotion carried by Madison Outdoor Media Solutions 'engaged' couples on Valentine's Day with unique offers & experience. It was recently awarded in Ambient Media category at OAC in Goa
Coined ‘Talk to Philip’, the campaign has been executed by Six Inches Communication and brings out the positivity in the market and also reflects investors’ confidence
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