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The OOH sector is hoping for a pro-business & pro-growth Budget that encourages investment. The sector is also expecting tax reforms & interest cost liberalisation
Campaign's tagline 'The tiger is ready to roar' encapsulates the essence of the sectoral fund that invests in companies that benefit from infrastructure growth and economic reforms
Around 40 brands have shown interest in naming rights in the auction with bid amount ranging between Rs 1.5 crore to Rs 6 crore per year
As part of branding, the train's exterior has been made to look similar to the Mumbai local train with the remaining wrapped in OLX's brand colour orange
Even as the OOH industry struggles to find new, innovative ways to use the medium, the once-popular medium has been sidelined. exchange4media takes a look at what went
The campaign was executed across seven major cities for a period of 30 days communicating the message, "Aqua Touch protects better than the regular blade for both Wet and Dry shaves!"
The optimizer introduces a new measurement matrix Gross Impression Points (GIP) for the OOH medium. Milestone Brandcom has invested over Rs 5 crore in developing this apparatus
DDB MudraMax won following a multi-agency pitch which saw participation from two other leading event management agencies GPJ & Team Rustic
Taking a cue from other countries, we need to see more integration of innovative technologies with OOH campaigns, says Harkirat Singh, MD, Woodland India
Haresh Nayak, Regional Director, Posterscope APAC & MD, Posterscope India, urges marketers to leverage cinema advertising which is growing at 35-40% YOY, faster than online, radio or overall advertising growth
Milestone won the account following a multi-agency pitch of three rounds which saw participation of 7 OOH agencies
OOH players usually are not too excited about the IPL as most advertisers prefer to spend more on TV. However, this year's venue shift to Sharjah has made it an even harder
A historic Modi-led win instills a general sense of optimism among India Inc, with brands loosening purse strings to boost advertising industry. OOH experts take account
Brands must be clear about the presence of its target consumer at the on-ground locations. The location must be such that the consumer has time to connect with the brand, absorb the message and hopefully that generates interest leading to action... A creative blend of activity design and messaging, while maintaining the authenticity of the brand, is vital for any campaign of the brand. Finally, the execution of the on-ground activity has to be par excellence.
OOH industry needs to be more structured, have transparency in pricing, move with the latest technologies and support great ideas on bigger scale, says Chandan Deep Singh Dang, CMO, Tupperware India
The outdoor industry needs to be more organised with structured operations and feedback mechanism; campaign measurability and execution excellence can be the hallmark for OOH media. Innovation would sustain the outdoor medium for a long time. Trust is built by the way you see and perceive a medium and the results it gives.
'Dabaa Ke Bajaa' campaign's OOH leg by DDB MudraMax has huge hoardings with integrated digital LED pledge-meters reflecting the number of people who have pledged to vote
Laqshya Solutions launches OOH campaigns for Flipkart, focusing on the introduction of new Flipkart helpline and the the shopping site's new mobile app
The President, DDB MudraMax - OOH, Retail & Experiential throws light on the games that brand managers play to garner hearts & rule minds, and stresses on making fans of a brand
Will the BJP's mantra of going local help the party regain lost time and steer it ahead of the Congress? exchange4media finds out from agencies working on BJP's outdoor campaign
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