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OOH agencies are confident that despite some hiccups, 2015 would be another successful year in terms of ad spends, and hope the industry embraces new technologies and
Buoyed by political stability, the promise of economic upliftment, some big ticket events and launches towards the end of the year, it seems that the OOH sector might be looking at a record growth rate for 2014
Prior to joining Percept, Sethuraman was associated with TBWA\India in the role of Chief Executive Officer
Operations for Kinetic Active will be handled from Mumbai & Delhi currently and will be led by its General Manager Adil Khan & National Creative Director Sommnath Sengupta
David Payne, CEO, Developing Markets, King Lai, CEO, Asia Pacific & Amit Sarkar, COO, Kinetic India talk about India's place in Kinetic and WPP's overall strategy and the focus areas for the company going forward
Delhi Metro advertising options are available in six lines, out of which TDI has exclusive branding options at the red line, yellow line and the green line
Digital can make a huge difference to the OOH industry in the times to come. Over the last two to three years, a huge traction is building up in this segment. The definition of OOH is changing and getting redefined. In the years to come, the support of digital space will be the key to OOH medium. Conventional OOH coupled with smart use of digital and mobile can really up the engagement levels and takes the brand experience to a different level.
The outdoor media giant plans to attract new clients and talent in India and impress upon them the importance of the medium and the excitement that comes with it, say King Lai, CEO, Asia Pacific, David Payne, CEO, Developing Markets and Amit Sarkar, COO Kinetic India in an exclusive chat with exchange4media
Goodyear India’s new RunOnFlat technology allows cars continued mobility after a puncture or complete loss of tyre pressure. It allows tyres to hold the car for up to 80 km with no air pressure
Chakravarty had joined Times OOH as CEO in September 2013. He had moved from PepsiCo, where he was working as Executive Director, Sales (Beverages)
The agency planned and executed a two-phased outdoor campaign in 24 cities, highlighting brand proposition 'Bigger Than Bigger'
It was implemented at various malls across major cities of India including Mumbai, Delhi, Bangalore, Hyderabad, Chennai and Kolkata
The agency attempted to showcase visually, in an impactful manner, what one can do with Audi’s quattro all-wheel drive technology
The media agency on record is Zenith Optimedia, and creative agency on record is Bates Chi and Partners
This festive season was a profitable period for the OOH industry with most agreeing that business was much better than last year. We take a look at some interesting outdoor campaigns carried out between September and now
The essentials can vary based on the activity and the audience it is trying to reach. Also on what the content is actually ‘selling’. However the one key factor that does underline this process is description on the thought it is communicating. Something ambiguous or untactful loses the essence and the audience gets distracted. Clear and smart communication is essential.
The brand used the AC Volvo buses plying in the city to showcase its latest range of eco-friendly laminates
The scheme will make the agency's premium hoardings available on to SMEs and smaller budget advertisers
The three working elevators have been installed to demonstrate 'one powerful idea'
Lok Sabha Elections, in many ways, heralded 'good times' for the OOH sector but the upcoming Maharashtra State Elections is a time for mixed feelings for OOH agencies
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