Media Radio News
92.7 Big FM has unveiled what is touted as India’s first ever ‘human-touch interface’ radio application for listeners. This radio app has been launched with actor Manoj Bajpayee and Prakash Jha, producer-director of upcoming movie ‘Aarakshan’.
Web18’s horizontal portal In.com on July 28, 2011 launched ‘Artiste Radio’, a 24x7 live radio with dedicated channels across genres. The launch unveiled 10 stations dedicated to 10 different artistes that included actors, singers, and music directors, from across India.
My FM, touted as the largest non-metro radio station, has recently appointed Cornel Fernandes as Cluster Business Head – West. Fernandes was last working with Rajasthan Patrika as an AVP and Regional head – West.
“An RJ’s job is not about non-stop talking, but about non-stop thinking. You have to have presence of mind and adapt as per the given situation and at the same time establish your own identity. It’s critical to understand your listeners,” says Anuraag Pandey, Radio Jockey, Fever 104 FM.
The long-awaited rollout of Phase III of FM expansion has brought much cheer to the radio industry in the country. exchange4media speaks to radio industry honchos on the implications of Phase III. Harrish M Bhatia, CEO, My FM, highlights the key points…
A listener always hates to listen or see a boring ad spot on any entertainment medium. It is always important to tease good content/ song which is queued in the playlist. The tease factor is the main driver for achieving high listenership for long hours.
“A listener always hates to listen or see a boring ad spot on any entertainment medium. It is always important to tease good content/ song which is queued in the playlist. The tease factor is the main driver for achieving high listenership for long hours,” says Vinayak Joshi, Radio Jockey, Radio City.
Most of the radio players are gung ho about the Phase III of FM expansion, okayed by the Cabinet on July 7, 2011. Terming it a very positive development for the industry, the radio players are expecting a year-on-year growth of 30 per cent.
Union Information and Broadcasting Minister Ambika Soni said on July 7, 2011, that the Cabinet has approved Phase 3 of FM expansion in the country, which would enable 839 new radio channels.
Union Information and Broadcasting Minister Ambika Soni said on July 7, 2011, that the Cabinet has approved Phase 3 of FM expansion in the country, which would enable 839 new radio channels.
Even as the FM industry is trying to gain a stronger foothold, Venturenet Partners has decided to veer off and fill in the gaps with a new way to engage with the audio domain.
Red FM Mumbai turned a year older this weekend. As part of its birthday celebrations, the station ran contests and gave out exciting prizes.
Radio Jockeys or RJs have gone from being just another programme announcer to becoming the voice of a radio channel. They create the pull and the binding factor for the FM station, building relationships with the listeners in the process. e4m speaks with some of India’s leading RJs to find out how this profession has evolved and what goes behind a great programme...
We know that radio is more of a habit medium, and unlike television, it is about at least three to four weeks of radio that shows some kind of numbers that need to be reported. So, our belief was that radio should be reported more on a monthly basis and not on a weekly basis, because that tends to give wrong information to clients or players or media people. We personally feel that the RAM reporting should be on a monthly and not on a weekly basis.
Manipal University and Radio One Ltd have come together to provide their expertise to potential students of management, focusing in the field of Media Management.
Creativity can be a barrier breaker for radio. Industry experts feel that creativity is about interaction and radio being a medium full of emotions and hardcore beliefs, it needs to adapt to what clients want.
Though dynamic, current and topical, radio as a medium has not been able to emerge as a strong standalone medium. However, industry players remain bullish on the medium and call it a sunshine business.
Broadening the reach and planning for radio has been very much on the cards for all radio players, now the major concern is where this medium figures in clients’ media mix...
India’s radio industry will convene once again in Mumbai under the aegis of the India Radio Forum (IRF) on May 26, 2011. This year, the spotlight will be on Phase III, local growth, and the advent of digital media.
“Unlike television, it is about at least three to four weeks of radio that shows some kind of numbers that need to be reported. So, our belief was that radio should be reported more on a monthly basis and not on a weekly basis, because that tends to give wrong information to clients or players or media people,” says Rana Barua, Business Head, Red FM.
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
