Media Radio News
exchange4media is all set for the second edition of its Radio Advertising Awards, now called ‘Golden Mikes’. Golden Mikes celebrate the very best of radio advertising on stations across India and acknowledge the contribution of advertising agencies, media agencies, clients, radio stations, production houses and others to the growth of the medium in the country.
Radio One has come out with a never-before initiative to let their audience dictate the kind of music they play. This is the first among other projects that will kickstart the FM player’s fifth anniversary celebrations.
Red FM Delhi has used the out-of-home medium along with other off-air activities to ensure mass participation for its weekly segment on ‘Morning No.1’ called ‘Red Arrest’.
BIG FM has tied up with 29 of the biggest garba pandals across the country to run a unique promotion called ‘9 Devis of Navratri’. The campaign will focus on digital promotions along with print media and out-of-home.
Radio Indigo is celebrating the completion of five years in Bangalore with a week-long bonanza for listeners. The station is in talks to enter the events space and is also contemplating expanding into newer markets in the near future.
Oye! 104.8 FM revamped its programming very recently with a host of new shows and humorous features for the ‘Sabse Filmi’ station. Over the past year, Oye has established itself as the radio destination for Bollywood entertainment and a reflection of Bollywood on urban India.
Radio City has launched a hunt for the ultimate singing sensation with its ‘Radio City Super Singer’ contest in its seven prime markets – Ahmedabad, Bangalore, Chennai, Delhi, Hyderabad, Lucknow and Pune. A vigorous 360 degree platform is being used to promote this contest.
BIG Digital is all set to offer BIG FM live to Airtel subscribers on-the-move in whichever region of the country they are located. In Phase I, it will go live in its four prime markets – Chennai, Hyderabad, Bangalore and Mumbai – with Spice Digital as the technology partner. The activity commenced on September 1, 2011.
With the festival season round the corner, the radio industry has geared up to bring the celebrations closer to the listeners. Starting with Ganesh Chaturthi, the FM radio channels are taking the content, contests and interactivity path to celebrate the festive spirit...
Radio DesiBeat, a US-based 24x7 Bollywood radio station and a division of Entertainment Ecosystem Inc, has tied up with Dbase4mediagroup as their strategic partner for marketing and promotional activities.
“It (creativity) is as important as imagination is for a painter. Radio has been rightly described as a theatre of the mind, and like the painter starts off with an empty campus, we RJs use words, sounds, etc., to paint a scene, evoke a scenario. All of the three – knowledge, humour, intelligence – are important. I would also add emotional intelligence…,” says RJ Mantra, Radio Jockey, Red FM Network.
Mirchi Mobile is now available across Airtel, Vodafone, Idea, Reliance, Docomo, BSNL and MTS. Meanwhile major initiatives on the web are also underway.
Red FM has launched a new campaign, called ‘Didi Aami Kichu Bolte Chai’, which serves as a platform for the people of Kolkata to voice their concerns for a ‘newer, vibrant and better’ city of joy.
An RJ’s job is not about non-stop talking, but about non-stop thinking. You have to have presence of mind and adapt as per the given situation and at the same time establish your own identity. It’s critical to understand your listeners and to gauge their interest and then of course sustain it through an audio medium.
Big FM is all set for the fourth year of its Big Green Ganesha drive, and this year, it promises to be bigger, better and greener, offering brands a perfect opportunity to get their message across in an otherwise cluttered festival season.
Venturenet Partners Pvt Ltd has announced the launch of Spot Radio, a digital in store radio network that offers audio branding services to a variety of clients across multiple industries, including retail, hospitality, food & beverage and fitness.
Last year, Red FM familiarised listeners in 11 cities to its interactive campaign Red Mike and demonstrated the strength of radio as a medium. Taking this forward, this year Red FM has introduced many more elements and platforms.
94.3 My FM’s new campaign – ‘Radio Dikhta Hai’ – will allow listeners to watch shows of their favourite My FM RJs on YouTube. The station already has a fan base on Facebook and this new initiative is aimed at further fortifying that connect.
In this age of social networking and by the minute status updates, Red FM has launched a campaign to bring back the age old art of writing diaries. The campaign encourages listeners to appreciate the small things in life and capture them in ink. Red FM will also be giving out its special branded diaries to listeners who want to adopt the habit of writing regularly.
Radio One has reported revenues of Rs 11.13 crore in Q1 FY12, a growth of 14 per cent over Rs 9.79 crore in the corresponding quarter of the previous fiscal. The loss before tax of Rs 1.17 crore in Q1 FY12 was down from Rs 5.70 crore in the same period last year.
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