Media Radio News
We are growing at a good rate. Last year, we grew almost 70 per cent. We have been able to differentiate and that shows in the numbers. Most of the brands that come to us are exclusive to Chennai Live. We are reaching almost 90 per cent of our target audience. We have exclusive brands who advertise only with us such as Taj, Hilton, Apple, BMW, Mercedes, Aloft, Paypal, Microsoft and more.
The strategy brings in a breath of fresh air in terms of content & helps terrestrial radio break free from geographical boundaries
Through this initiative, Red FM will share the story of citizens who fought crime bravely and spread awareness among city dwellers
“RJ Darius’ style of engaging is different and it helps me unwind,” says Vaishali Verma of Lodestar UM
Launched across 20,000 spots across the nation, the drive is aimed at encompassing a larger TG under the tag of ‘people in action’
With green campaigns, first-hand accounts of big pandals, aerial view of visarjan, radio players bring in unique initiatives to mark Ganesh Chaturthi
The app has been designed by the in-house tech team. Apps for Java and Blackberry are in the pipeline
RJ Malishka takes on the establishment in her own witty style & focusses on real situations without malice, says PM Balakrishna of Allied Media
Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI
In the milieu of bollywoodisation of content, Misra speaks on his experience of reviving storytelling on FM radio
ICC will take legal action against radio stations and brands resorting to unlicensed commercial exploitation of its proprietary content
Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI
ICC will take legal action against radio stations and brands resorting to unlicensed commercial exploitation of its proprietary content
While the one-hour primetime show begins & ends with commercial messages, it does not have ads in the course of the show
“We have been able to differentiate and that shows in the numbers. We are reaching almost 90 per cent of our TG,” says Prem Kumar, COO, Chennai Live
Sarvanan Mudaliar of Carat Media speaks to exchange4media on his favourite RJ and what makes him click
As per the partnership, two-minute capsules of CNBC’s show ‘Informed Investors’ will be played on Radio Whiskey
Statistically speaking, we have noticed a continuous drop in FM radio listenership numbers and significant growth in Internet usage at the same time. This clearly indicates that people are spending more time on the Internet and hence, quitting traditional radio sets. Increased usage of music sites also told us that audience are not tired of music, but just spending more time on the Internet.
Radio One Bangalore has been going strong with its Bollywood content and brand proposition of “maximum music, maximum choice”
Specialised content, easy accessibility and wide reach makes web radio an ideal medium to tap the young generation
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