Media Radio News
In future Bangalore will be looked back upon as the market that started the radio fire, says Shyju Varkey of Radio One
Online radio has a tiny share in the marketing pie. We had initial resistance from planners and clients. But this is ‘the’ medium, it is where people are converging, a space where people are coming and engaging. The spends on Internet are growing year on year. When you notice within that space how the money is spent, you will notice that there is a lot of experimentation that is happening.
RJ Harsh is very friendly, witty & warm. I never feel the need to switch stations when listening to him, says Beenna Makheja of Zenith World
MTV Unplugged content to be available exclusively on Fever FM as part of weekend content aimed to drive appointment listening
RJ Nitin’s voice resonates confidence & the way he designs content is very interesting, says Ambika Sharma, MD & CEO, Pulp Strategy
Radio players bank heavily on contest-based programming; design special content line-up to attract listeners & advertisers
RJ Smita underplays herself when necessary to maintain the charm of music from another time, says Ashwini Deshpande of Elephant Strategy + Design
The AROI President shares the radio industry’s wish list from I&B Ministry; talks about the impetus that radio requires from the govt
RJ Neelesh Misra narrates his stories in a manner that helps listeners visualise them, says Raj Deepak Das, ECD, BBDO
Any progressive brand manager has radio in the media mix because of its intrinsic strength, says the VP & Head – Marketing, Radio City
Keeping commercial pressure out is difficult, sometimes I agree, but we all know what brings in the revenue and so sales will sell. In such a situation, one defines what he or she stands for, what the brand stands for and executes with as much believability as possible. A lot of time commercial content is decided keeping the RJ’s brand and image in mind, thank God! I just keep it real.
RJs Suren and Meera are spontaneous, have good humour and the ability to keep it crisp, says Preeti Nair, Director, Curry Nation
ICICI Prudential Child Plan initiates an extensive pan India ‘Education ka gift’ campaign on radio in tune with the brand’s TVCs
Sarthak brings passion to his shows. He has the power to keep the audience tuned in till the end, says Anindya Ray, VP, Lodestar UM
FM channels have planned special programming, on-ground tie-ups and interactive initiatives to connect with the listeners and lure advertisers
The hosts of ‘Hi Delhi’ on Radio Mirchi, Delhi entertain with upfront, funny & amusing content, says Ravi Srivastava of Vivaki Exchange
RJ Fali has in-depth knowledge of music & has a no-nonsense attitude, says Tinaz Daruwalla of Omnicom Media Group
The radio channel to host live concerts and music gigs across the country. First concert to take place in Delhi NCR on October 13
The CEO of Radio City speaks about the maturing radio industry, need of a content complaints mechanism & plans of AROI
RJ Renu’s style of presentation, voice modulation & music selection helps me relax, says Anil Cheriyedath of Maxus
Read more news about (internet advertising India, internet advertising, advertising India, digital advertising India, media advertising India)
For more updates, be socially connected with us onInstagram, LinkedIn, Twitter, Facebook Youtube & Whatsapp
TOP STORIES
