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Date-wise News

Reporter’s Diary: Can we bell the cat on October 31?

Reporter’s Diary: Can we bell the cat on October 31??blur=25

With barely 52 days left for the digitisation process to kick in, there are some issues that still remain unaddressed, says reporter Abid Hasan

Abid Hasan Sep 8, 2012 8:59 PM

Mobile TV is very interesting: Vivek Srivastav

Mobile TV is very interesting: Vivek Srivastav?blur=25

“Television communicates to our viewers every day; digital platforms have to do the same, only deeper since there is a two-way connection to this relationship,” says Head of Digital and Business Operations at Colors

exchange4media Staff Sep 8, 2012 8:26 PM

“Digitisation allows you to segment even more”

“Digitisation allows you to segment even more”?blur=25

“With digitisation, you can have segmented channels that appeal to very small audience segments who are willing to pay to view them,” says Fox Intl Channels’ Keertan Adyanthaya

exchange4media Staff Sep 8, 2012 8:08 PM

“Most of the FM stations are in their comfort zone”

“Most of the FM stations are in their comfort zone”?blur=25

“We have been able to differentiate and that shows in the numbers. We are reaching almost 90 per cent of our TG,” says Prem Kumar, COO, Chennai Live

exchange4media Staff Sep 8, 2012 8:00 PM

Top developments of the week

Top developments of the week?blur=25

Read all the action in the Indian media, advertising and marketing industry in this week’s news roundup

exchange4media Staff Sep 8, 2012 7:34 PM