Media Radio News
Bringing the problems faced by farmers in the drought areas of Maharashtra to the fore, radio players convince listeners to conserve water this Holi
Censorship is really important, but I think at times the Ministry of Information and Broadcasting goes overboard on things that we can say and things that we cannot. I am sure guidelines are required, but somewhere the guidelines are really stringent. It really curbs a lot of creativity and a lot that you as a person would like to put out to make a difference.
A number of AIR services will be available across online and mobile platform to help AIR keep up with the growing digital needs of its listeners
While the India chapter of online radio is faced by a number of hurdles, studies indicate that the medium can be apt for mass reach to segmented users
Conducting research, developing benchmarks for response & smart packaging of content are few ways that can help determine effectiveness of radio campaigns
Radio offers a number of benefits such as local touch, concentrated targeting, measurable RoI, etc., creating the ‘just right’ services for local retailers
The road block was carried out across five FM stations simultaneously – Oye FM, Hitz FM, Radio One, Radio City and Red FM
With various on-ground & on-air initiatives, radio broadcasters promote safety for women, inspire them & give them an opportunity to enjoy Women’s Day
In a post-Budget meeting, the Empowered Group of Ministers declared some strong measures for Phase III auctions, including taking up fee issues with TRAI
Censorship is really important, but I think at times the MIB goes overboard on things that we can say & what we cannot, says RJ Meera, Radio Mirchi
Malishka understands the responsibility and grace required to keep a morning show going, says Sudhir Nair of Grey Digital
While MIB says that Phase III auctions will now be materialised on priority basis, there are a number of concerns that haunt radio players
Private FM industry is hardly a decade old as compared to that in the western countries. People have a lot of scope to experiment with the format, content, etc., and so far it has been readily accepted by the audience in terms of good infotainment. I would say that the radio industry is still highly dominated by Bollywood. Though there has been an increase in listener interactions, on-ground studio shifts, etc.
Good media planning, integrated presence, RJ mentions, sampling the medium and measurement are the pillars to a successful radio campaign
Brian manages to make sense of blues music for casual listeners & not turn off serious blues fans, says Raghu Venkatraman of Network Media
Ashwin Padmanabhan of Big FM speaks about Phase III, playing on radio’s local strength & Big FM’s marketing focus areas
As many as 35 community radio stations in India out of 126 operate in urban areas, says CII-E&Y report
FM players are celebrating Republic Day by taking up initiatives to deal with the problems that scorch the country’s identity
Sarthak’s immense knowledge about music keeps one glued, says Shouvik Roy of Elephant
While on-ground has always been radio’s armed soldier, digital has emerged to be a medium that can increase the media multiplier impact
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