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The Information and Broadcasting minister said the Creative Head will be tasked with improving quality of the programmes
HUL’s advertising spends in this quarter increased by 4.88% from Rs 1,107 crore in the quarter ending March 31
Prior to VFS Global, Coutinho was Senior Vice President at Jet Airways and was heading global marketing, digital, social media, eCommerce, loyalty and Voice of Guest strategy
The 360-degree campaign, celebrating cricket fans and their cheering spirit, witnessed a reach of over 3 million
This has been said by CMOs in a survey conducted by Dentsu Aegis Network in 10 markets, including Australia, China, and Japan in Asia Pacific
The channel has a special programming line-up on July 26, from 7 am-11:30pm, to celebrate the courage and determination of India’s bravest
The next generation mobile workstations are designed for creative and technical professionals, who demand high-performance computing and premium experiences
With the launch, Mompresso aims to leverage word-of-mouth for brands through its vast network of moms
OPPO will be seen on the team jersey only till the West Indies tour, according to media reports
The agency will be responsible for running campaigns over the internet & social media platform to build strong relationships with the clients as well as with the online audience
At MUBI, the Oscar-winning film producer will take forward the overall programming and acquisitions strategy
Gupte joins from Wavemaker Indonesia where he was Managing Director of the agency
The Traveler Alert feature is designed to inform members of the LGBTQ community from the inherent risk of using dating apps in the nearly 70 countries that still have laws criminalizing LGBTQ status
Advertising revenue for the print business continues to be under stress with a higher impact on English papers, the company said
The number of daily active users stood at 1.59 billion and the number of monthly active users was 2.41 billion
Brand experts and fashion designers talk about how the trend makes good business sense and promotes the idea of equality and oneness
Brands advertising with Batooni include Dainik Bhaskar, Saregama and Kanpur Technical University
Ascent Meditech’s ambassador Hrithik Roshan has unveiled the teaser of a new consumer awareness campaign for flagship brand Flamingo
As part of the association, INOX will have its logo presence on the front of the team jersey, apart from integration of other promotional elements for the third season of Ultimate Table Tennis
With quirky social media posts and influencer engagement, the beauty brand steered conversation towards anti-ageing
The company has added more than 10 local content partners to its Discover platform in India
Guest Column: Amitayu Basu, CEO, Numr Research, shares insights and tips on how to measure the outcome of an ad campaign
The report also revealed that during the recently-concluded Cricket Season, the India vs New Zealand semi-final was the most talked-about match, with user consumption of over 1.2 million
This is the first-of-its-kind attribution study in India for examining the conversion of online ads into offline sales
The latest edition of Asia Video Content Dynamics says the 12% increase in budget, up from 8% in 2017, highlights rising competition for audiences and production talent, especially in India and Korea
Britt Nolan appointed New Chief Creative Officer of DDB North America. He moves on from Leo Burnett, where he spent 10 years
He moves after a 9-year stint as the CFO of the ibibo group
As part of this partnership, Havmor is offering customers three months premium subscription of Gaana on every family pack and a chance to win Amazon Gift Vouchers
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