Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Misbaah Mansuri Nov 16, 2017 9:11 AM

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Anam Khan Nov 16, 2017 8:12 AM

Rajeev Shukla, Chairman, Indian Premier League (IPL), opens up about how IPL sustains itself and keeps marketers and audiences wanting for more

Anam Khan Nov 15, 2017 9:15 AM

Chetan Bragta, Bhartiya Janata Yuva Morcha (BJYM), Social Media (in-charge), who also heads the BJP’s social media in Himachal Pradesh, on how the party leverages the power of social media

Nishant Saxena Nov 15, 2017 9:12 AM

We have always remained a start-up at heart: Prema Sagar, Genesis BM

Naziya Alvi Rahman & Ruhail Amin Nov 15, 2017 9:10 AM

The success of the first edition of FitToFight campaign made Reebok India believe that they could expand and reach out to an even larger consumer base this year

Dolly Mahayan Nov 15, 2017 9:05 AM

Over the past year, Airbnb, has witnessed 115% growth in listings in the country and such positive numbers clearly showcase the importance of India to our overall growth plan, says Regional Brand Marketing Director, APAC, Airbnb

Akshata R Murthy Nov 13, 2017 8:53 AM

In an interview with exchange4media, Deepak Bhatt who manages communication, public relations and digital marketing at the prestigious Indian Institute of Management Ahmedabad (IIMA), one of Asia’s finest B-schools, spoke about the challenges of managing brand communication in an era of hyper connectivity.

Ruhail Amin Nov 13, 2017 8:52 AM

The co-founder and CMO of the digital gift card company spoke about the future of this idea in a country like India

Akshata R Murthy Nov 10, 2017 8:35 AM

He says that shifting from mass production to customization with digital help is the key to success for companies

Akshata R Murthy Nov 9, 2017 8:40 AM

The MD of Brandzstorm India Marketing Pvt. Ltd. spoke about their business objectives, marketing activities and their plans to storm the Indian market with more big brands in the coming year

Misbaah Mansuri Nov 8, 2017 7:55 AM

He hints at future campaigns being more season specific and adhering to the economic, political and business environment of the country and the category dynamics

Akshata R Murthy Nov 7, 2017 8:33 AM

The Founder & MD of Pulp Strategy Communications talks about their journey, challenges and how they compete with traditional advertising agencies

Misbaah Mansuri Nov 6, 2017 8:30 AM

Goa, movies and shows and food are what define the weekends of Uday Sodhi, Executive VP and Head - Digital Business - ‎Sony Pictures Networks India Private Limited (SPN)

Madhuwanti Saha Nov 4, 2017 9:10 AM

The marketing is based on the vision of making Keventers an aspirational and uber trendy brand in the eyes of the consumer: Sitaram

Akshata R Murthy Nov 3, 2017 8:35 AM

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safety, transparency and brands reacting on social media

Madhuwanti Saha Nov 2, 2017 8:45 AM

The IT company's content solution has shown great results in research & analysis sector according to their Associate Director

Akshata R Murthy Nov 2, 2017 8:40 AM

The company also has plans to expand into Tier 2 and Tier 3 cities and partnering with an MTV show is further helping it to make all the right noises

Akshata R Murthy Nov 1, 2017 8:40 AM

In an exclusive interview, Rahul Johri opens up on his journey as CEO of BCCI, his vision for Indian cricket and his take on his critics

Simran Sabherwal & Ruhail Amin Oct 31, 2017 8:45 AM

Shilpi Modi, Director, Manyavar gets candid on the recent ad campaign that took the internet by storm, convincing Virat and Anushka to do the ad and more.

Misbaah Mansuri Oct 30, 2017 8:39 AM