Akshata R Murthy

guestcolumn@exchange4media.com @Akshata R Murthy

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Akshata R Murthy Feb 14, 2018 8:52 AM

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Akshata R Murthy Feb 9, 2018 8:50 AM

With the first month of 2018 coming to an end, brands present in south India talk about the road map for the remaining year

Akshata R Murthy Feb 5, 2018 8:50 AM

The channel re-branded itself to verbalise what it stands for to its audience and partners

Akshata R Murthy Jan 24, 2018 8:53 AM

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Akshata R Murthy Jan 15, 2018 8:53 AM

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Akshata R Murthy Jan 15, 2018 8:51 AM

Chandy indulges in his love for reading and learning something new over the weekends

Akshata R Murthy Jan 13, 2018 9:30 AM

The 107-year-old organisation considers its experience in IT and OT as its major differentiators

Akshata R Murthy Jan 12, 2018 8:55 AM

Most of them would be trying to focus on digital is what was largely understood

Akshata R Murthy Jan 10, 2018 8:58 AM

The brand plans to focus on innovation and doing what they do best in 2018

Akshata R Murthy Jan 5, 2018 8:55 AM

These people movements and happenings indicate the rapidly changing media landscape in South India

Akshata R Murthy Dec 29, 2017 8:49 AM

Some movies broke all box office records including the ones created by their Bollywood counterparts

Akshata R Murthy Dec 27, 2017 9:00 AM

Opens first physical store of Script in Bengaluru; plans big for the coming year

Akshata R Murthy Dec 26, 2017 8:45 AM

Dalmia speculates on how VFX impacts the overall marketing of a movie, including its production cost

Akshata R Murthy Dec 22, 2017 8:48 AM

Revamping to changing reader topography has always been the secret for Vikatan’s success: B Srinivasan, Vikatan Group

Akshata R Murthy Dec 19, 2017 8:51 AM

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Akshata R Murthy Dec 14, 2017 8:46 AM

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Akshata R Murthy Dec 11, 2017 8:47 AM

Sudhakara plans to visit South Africa soon to experience its rich wildlife

Akshata R Murthy Dec 9, 2017 8:59 AM

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

Akshata R Murthy Dec 7, 2017 8:41 AM

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

Akshata R Murthy Dec 6, 2017 8:51 AM

Shah talks about the platform’s first ever lifestyle campaign in which they have collaborated with social media star Hatecopy

Akshata R Murthy Nov 29, 2017 8:50 AM

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

Akshata R Murthy Nov 24, 2017 8:59 AM

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Akshata R Murthy Nov 23, 2017 8:58 AM

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Akshata R Murthy Nov 22, 2017 12:00 AM

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Akshata R Murthy Nov 16, 2017 9:13 AM

Penry Price, Vice-President, Marketing Solutions, LinkedIn, offers tips and talks about differentiators between key social media platforms

Akshata R Murthy Nov 15, 2017 8:59 AM

Over the past year, Airbnb, has witnessed 115% growth in listings in the country and such positive numbers clearly showcase the importance of India to our overall growth plan, says Regional Brand Marketing Director, APAC, Airbnb

Akshata R Murthy Nov 13, 2017 8:53 AM

The co-founder and CMO of the digital gift card company spoke about the future of this idea in a country like India

Akshata R Murthy Nov 10, 2017 8:35 AM

He says that shifting from mass production to customization with digital help is the key to success for companies

Akshata R Murthy Nov 9, 2017 8:40 AM

He hints at future campaigns being more season specific and adhering to the economic, political and business environment of the country and the category dynamics

Akshata R Murthy Nov 7, 2017 8:33 AM