Authors
A post-graduate from Indian Institute Of Mass Communication, Shreshtha reports on advertising, digital and marketing domain. She is a young and passionate writer high on her dreams
From digital & social media campaigns to innovative products, brands have gone all the way to celebrate Friendship Day
Shreshtha Verma Aug 3, 2019 2:24 PM
Industry experts say Deepika Padukone’s high brand value is all thanks to her personal and professional choices
Shreshtha Verma Jul 31, 2019 8:58 AM
We spoke to experts about moment marketing and how brands are leveraging Bose’s tweet
Shreshtha Verma & Noel Dsouza Jul 30, 2019 9:00 AM
With a long innings in Bollywood, Dutt has been a much loved face both for filmmakers as well as brands
Shreshtha Verma Jul 29, 2019 9:06 AM
Brands that highlight religions in ads claim that the purpose is to get rid of prejudices and expand their market by connecting with diverse audiences
Shreshtha Verma Jul 29, 2019 8:49 AM
Re-energizing the brand with a shift in product line, Xiaomi is targeting a new strata of customers with Redmi K20 and K20 Pro
Shreshtha Verma Jul 26, 2019 8:20 AM
Katrina Kaif celebrates her birthday today and when it comes to style, grace and performance, she is a brand in herself
Shreshtha Verma Jul 16, 2019 3:37 PM
The renewed collaboration between Amazon and Google will prove to be greatly beneficial to brands
Shreshtha Verma Jul 15, 2019 8:12 AM
UK’s independent industry self-regulation group Advertising Standards Authority recently said anyone with 30,000 followers should be considered a celebrity on social media
Shreshtha Verma Jul 10, 2019 8:56 AM
Brand experts say Bollywood stars and the Men In Blue both enhance a brand’s recall value and endorsements during the World Cup only make it better
Shreshtha Verma Jul 9, 2019 8:57 AM
Brands are always on the lookout for bankable talent and with his super spells in the World Cup Jasprit Bumrah ticks all the boxes, say industry experts
Shreshtha Verma Jul 5, 2019 8:31 AM
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