Shanta Saikia

shanta.saikia@gmail.com @Shanta Saikia

After a significant gap 9XM has embarked on a mass scale social campaign. This one concerns Safe Driving and has been launched in Mumbai. The music channel is using its popular animated characters Bade & Chote as well as multiple media platforms to ask people not to drink and drive and to not use their mobile phones while driving.

Shanta Saikia Sep 8, 2011 10:34 AM

RW Promotions, a BTL advertising and promotions company, is quite upbeat about its online digital channel mapping and monitoring system. Johnwin Manavalan, Co-Founder, RW Promotions, shares with e4m the company’s expansion plans and how this mapping system has been helping broadcasters...

Shanta Saikia Sep 2, 2011 9:58 AM

9X Media Group has forayed into the regional music genre with 9X Tashan, a Punjabi music channel, that goes on air from August 31, 2011. Brand Harvest has been appointed as the creative agency, while Tycoon is handling on-ground activations and media duties.

Shanta Saikia Aug 31, 2011 10:12 AM

In conversation with e4m, Prem Kamath, Executive Vice President and GM, Channel [v], speaks at length about the channel’s growth over the years, the content strategy, catering to the youth segment, and more...

Shanta Saikia Aug 30, 2011 11:08 AM

The e4m News Broadcasting Awards 2011 was held amid praises heaped on TV news media for the way it handled the Anna Hazare struggle in New Delhi on August 27, 2011. Senior Congress leader Dr Karan Singh was the Chief Guest at the Awards ceremony. Aroon Purie was conferred the Lifetime Achievement Award.

Shanta Saikia Aug 29, 2011 11:13 AM

A lively interaction between Aroon Purie and Shekhar Gupta was the highlight of the evening at the fourth e4m News Broadcasting Awards, besides the focus on the Award winners. It was an interaction full of hitherto unknown anecdotes as well as insight into the media industry in India, when the two industry stalwarts got talking...

Shanta Saikia Aug 29, 2011 10:53 AM

HBO has been actively promoting its property – HBO Originals, which is now in its 10th year in India. In conversation with e4m, Shruti Bajpai, Country Manager, HBO South Asia, traces the growth of HBO Originals in India, the major achievements, shows, viewership pattern as well as the English movies genre in the country today...

Shanta Saikia Aug 25, 2011 11:06 AM

Set up in 1968, Jaya Advertising has been firming up its presence in the real estate advertising space. The company today is considered a real estate think tank and advisory, with an annual turnover of Rs 500 million. Jaideep Gandhi, MD, Jaya Advertising, shares the agency’s growth plans with exchange4media...

Shanta Saikia Aug 23, 2011 9:21 AM

Ramco has rolled out its RODE Marketing Campaign, which seeks to promote its ERP on the cloud. Ogilvy & Mather is the creative agency on the account, while Kinetic is the outdoor agency.

Shanta Saikia Aug 16, 2011 9:51 AM

Kinetic India’s arm Portland created a month-long OOH buzz for Lenovo as part of its ‘For those who do’ campaign in airports across three cities – Mumbai, Delhi and Bangalore. Ogilvy is the creative agency on the account.

Shanta Saikia Aug 3, 2011 9:56 AM

Kinetic, the WPP-owned lifestyle and environment agency, is launching its airport and in-flight media specialist, Aviator, in India on August 1, 2011. Aviator India will be headed by Anu Gera, Business Director at Kinetic India.

Shanta Saikia Aug 1, 2011 9:17 AM

Launched by the Sai Prasad Media group, NewsXpress, touted as India’s first HD news channel, hits TV screens on July 28, 2011, with a hard hitting graphic campaign that exposes the politics in daily life and lays bare our real status in the society.

Shanta Saikia Jul 28, 2011 11:10 AM

In conversation with exchange4media, Dhaval Mehta, CMD, Kreate Advertising traces the agency’s journey so far, new wins, what sets it apart and also why he feels digital is overhyped…

Shanta Saikia Jul 21, 2011 9:28 AM

Aidem Ventures has been appointed as the media representative for Al Jazeera English (AJE) and other Al Jazeera flagship channels – namely, Al Jazeera Arabic, Al Jazeera Documentary, Al Jazeera Mobasher in India.

Shanta Saikia Jul 19, 2011 8:42 AM

OMD has had a busy time of late and has won three new businesses in the last one month – Association of Mutual Funds in India (AMFI), Corelle and Tyco International. The cumulative account size is close to Rs 30 crore.

Shanta Saikia Jul 19, 2011 8:41 AM

In one of the largest media pitches this year, Mudra Max has bagged the AOR for Larsen &Toubro Group’s media business. The agency will handle all media verticals for L&T, including digital. Industry sources have pegged the size of the account to be over Rs 100 crore.

Shanta Saikia Jul 19, 2011 8:40 AM

One the back of what it perceives to be a strong performance buoyed by its news content, India TV has hiked its ad rates by 18-20 per cent effective July 2011.

Shanta Saikia Jul 18, 2011 9:05 AM

Maxus has made some senior level changes. Kartik Sharma has been promoted to Managing Partner. Maxus Mumbai will now be handled by two General Managers – Vidyadhar Kale and Rajendra Dwivedi.

Shanta Saikia Jun 7, 2011 8:22 AM

The third edition of Star News MQ – What is your Media Quotient? is culminating in a grand finale in Mumbai on May 27, 2011. The Mumbai regional round will precede the finals the same day. Doing the honours as quizmasters once again are Sam Balsara of Madison World and GroupM’s Vikram Sakhuja. Jasmin Sohrabji of OMD and BBH India’s Subhash Kamath are quizmasters for the Mumbai round.

Shanta Saikia May 27, 2011 8:54 AM

After two scintillating rounds in Delhi and Bangalore, Star News MQ – What’s your Media Quotient? now moves to Kolkata on May 20. And this round promises to be a really challenging one with three quizmasters – Sumit Roy, Jayashree Mohanka and Abeer Chakravarty.

Shanta Saikia May 20, 2011 12:47 PM

Stage is set for another exciting round of the Star News MQ 2011, and this time it is Bangalore that will face the challenging questions posed by quiz masters Prateek Srivastava of O&M and JWT’s Rajesh Gangwani. Participants can also register at the venue, Matthan, today.

Shanta Saikia May 13, 2011 8:49 AM

Stage is set for the Delhi round of Star News MQ 2011. Industry veterans Sudha Natrajan of Lintas Media Group and Senjam Raj Sekhar of Bharti Enterprises are ready to test your mettle. Are you ready, Delhi?

Shanta Saikia May 3, 2011 9:22 AM

Oscean India has launched SkyBanners in India for aerial advertising. The company has entered into strategic pacts with Xtravision Media Associates and Global Vectra Helicorp to further this business in India.

Shanta Saikia Mar 1, 2011 7:18 AM

Following a multi-agency pitch, Nokia India has assigned its OOH media planning, buying and implementation duties for the year to Aaren Initiative, a Lintas Media Group subsidiary.

Shanta Saikia Jan 3, 2011 8:03 AM

Shriram Insight, the stock broking arm of the Rs 42,000 crore Shriram Group, has roped in TME, the media company of Rediffusion Y&R, as their media agency. Confirming the development, Akhilesh Singh, MD, Shriram Insight, said, “We have roped in TME as we feel that they have the necessary expertise and a refreshing perspective from an execution point of view.”

Shanta Saikia Dec 14, 2010 8:02 AM

After addressing the Brand Festival at Budapest in October 2010, Taproot India’s Agnello Dias is addressing the gathering at The Singapore Advertising Lecture as the keynote speaker on November 16, 2010. In conversation with exchange4media, Dias shares his experience at the international forums and what he would focus on in his keynote address.

Shanta Saikia Nov 16, 2010 7:27 AM

Design as a discipline aiding businesses has come a long way. In conversation with exchange4media, Preeti Vyas, Chairwoman, VGC, speaks about the growing importance of design for brands and businesses, her association with design and her new presentation – ‘Designomics’ – as part of the show ‘Logo’ on Bloomberg UTV.

Shanta Saikia Oct 20, 2010 8:32 AM

Tara Muzik channel has sought to widen its scope with Radio Tara, a 24x7 Internet radio service airing traditional Bengali music. The radio service has been soft launched during the ongoing festive season. Registrations have been free for Radio Tara, but post the Puja season, the service will go paid.

Shanta Saikia Oct 18, 2010 10:28 PM

JWT India has finally got its creative house in order. Adrian Miller’s appointment as CCO in Delhi and Tarun Chauhan returning as Senior VP & Managing Partner in Mumbai has certainly given a great fillip to the agency that has seen a not so active year in 2009. Add to that, Airtel is expected to soon consolidate its entire business with JWT Delhi, and that only further indicates an action-packed year ahead.

Shanta Saikia Aug 12, 2010 8:26 AM

Cinema is an audio-visual medium where the ad message is delivered in a larger-than-life format and in a clutter-free environment. With a burgeoning multiplex network, this medium can deliver a lot more. Qube Cinema Networks recently launched a currency designed to measure the value delivered by cinema in a given brand’s media plan. Arvind Ranganathan, CEO, Real Image, explains how this currency can work out for brands and media planners.

Shanta Saikia May 26, 2010 9:22 AM