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MakeMyTrip’s social app, Tripalong integrates social networks and maps travel itinerary to help users connect with friends while traveling
Shanta Saikia Apr 19, 2012 1:38 PM
As per Percept’s study, 15+ Female SEC ABC viewership of IPL 5 is slated to grow by 17 per cent even as IPL viewing among women is steadily declining
Shanta Saikia Apr 10, 2012 10:23 AM
Controversies, ratings dip, unsold inventory are taking a toll on Brand IPL. An MSLGroup report takes a look at whether the league is still a smash hit
Shanta Saikia Apr 5, 2012 1:46 PM
Shanta Saikia reflects on how the minds of industry stalwarts work and how interactions can open up a whole world of opportunities
Shanta Saikia Mar 31, 2012 7:58 AM
It is the audience that will decide what content works, say TV media experts, stressing that this audience is maturing and sensationalism no longer rules
Shanta Saikia Mar 28, 2012 12:04 PM
Can the impact of PR campaigns be measured through data? Yes, say experts as they list various tools and techniques available to PR practitioners today
Shanta Saikia Mar 26, 2012 8:48 AM
The jury for the India PR & Corporate Communications Awards has set very high standards for judging; the ceremony will take place in Delhi today
Shanta Saikia Mar 22, 2012 9:30 AM
Experts see OOH Advertising Awards as a platform to give a boost to the industry and also attract new talent with the recognition that these awards bring
Shanta Saikia Mar 17, 2012 8:30 AM
4P Brandcom’s retail activation for Armstrong and Euro Tiles has helped power the new product launches by the two companies across cities
Shanta Saikia Mar 14, 2012 9:42 AM
Jury Chairperson Ashish Bhasin commented on the diversity of entries received this year and said that overall entry quality was better than last year
Shanta Saikia Mar 14, 2012 9:33 AM
The national campaign for Tatva nutritionally enhanced edible oils will be launched in a month’s time and will involve a mix of ATL and BTL activities
Shanta Saikia Mar 12, 2012 10:56 AM
OOH agency, Greenline has made use of LED lighting to draw more eyeballs for the outdoor campaign for MS Office 365. The initiative is being carried out in five cities
Shanta Saikia Mar 12, 2012 9:23 AM
The distinguished jury panel, led by Chairman Ashish Bhasin, is all set to judge the entries for the OOH Advertising Awards 2012 on March 12
Shanta Saikia Mar 10, 2012 7:56 AM
Six of the top 10 magazines have seen decline in AIR as per the IRS 2011 Q4 results. New entrant, Samanya Gyan Darpan, has captured the No. 4 position
Shanta Saikia Mar 7, 2012 8:01 AM
Seven of the top 10 language magazines have seen decline as per IRS 2011 Q4. Bengali magazines see growth in average issue readership
Shanta Saikia Mar 7, 2012 7:58 AM
Six of the top 10 dailies saw growth in IRS 2011 Q4. Dainik Bhaskar lost 274,000 readers during the quarter, while Patrika grew the fastest at 24.9 per cent
Shanta Saikia Mar 6, 2012 8:50 AM
Among language dailies, Marathi papers Lokmat & Daily Sakal saw good growth as per IRS 2011 Q4 results. Eenadu lost the most number of readers
Shanta Saikia Mar 6, 2012 7:42 AM
Magazines continue to see decline in AIR in IRS 2011 Q4 as well. English magazines fare better with all except one among top 10 seeing growth
Shanta Saikia Mar 6, 2012 7:42 AM
IRS 2011 Q4 results have brought much cheer to the English dailies’ camp with seven dailies seeing growth. Mumbai Mirror has overtaken ET in terms of AIR
Shanta Saikia Mar 6, 2012 7:36 AM
Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr
Shanta Saikia Mar 5, 2012 11:05 AM
Lintas Initiative Media has won the duties of Crazeal following a keenly fought out pitch between five agencies. The account size is pegged at Rs 25 cr
Shanta Saikia Mar 5, 2012 9:52 AM
SAB TV has rolled out the launch campaign to announce the return of popular talk show ‘Movers and Shakers’ with Shekhar Suman returning as the host
Shanta Saikia Mar 5, 2012 9:07 AM
Close on the heels bagging the new herbal drinking water brand from Serama Energy, What the Hell? has won the Andslite business post a multi-agency pitch
Shanta Saikia Mar 2, 2012 8:27 AM
Bodhisatwa Dasgupta, Copy Controller, O&M, has embarked on a mission to revive the near lost art of ‘copywriting’ with Put Headline Here initiative
Shanta Saikia Feb 28, 2012 8:16 AM
The greatest challenge for business journalists, as per Rohit Bansal, is engaging with a huge proliferation of social media and staying relevant
Shanta Saikia Feb 27, 2012 10:04 AM
Trusting the inherent goodness of people or laying down firm codes of conduct, ethics in business journalism raises some intense debates in the industry
Shanta Saikia Feb 27, 2012 9:12 AM
Mahindra Group Corp Comm Head Roma Balwani and Prof Janice Neil stress on a human face for corporates to navigate today’s complex business scenario
Shanta Saikia Feb 27, 2012 8:14 AM
Cultivating good sources have make all the difference between an okay and a great report with all the relevant facts, says Penelope Macrae, Editor – South Asia, AFPO
Shanta Saikia Feb 27, 2012 8:13 AM
What The Hell? has won the account on the back of a multi-agency pitch that took place in January 2012. Wizmore Communications is the media AOR
Shanta Saikia Feb 23, 2012 8:45 AM
Backed by Times Internet Ltd, ET Speed is a real time community platform for market information sharing and dissemination
Shanta Saikia Feb 21, 2012 8:19 AM
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