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The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’
Shanta Saikia Jul 19, 2012 9:04 PM
The companies have entered into a partnership to provide clients with ‘360 degree persuasion solutions’
Shanta Saikia Jul 19, 2012 7:38 PM
Stepping up its BTL activities, Crazeal has partnered with PVR, Café Coffee Day and some 5-Star hotels in Delhi
Shanta Saikia Jul 10, 2012 7:01 PM
Moving Trumpet’s initiative, MTC Interactive, is providing marketers a medium to reach commuters on the go in radio taxis with interactive ads
Shanta Saikia Jul 9, 2012 11:08 PM
With robust growth foreseen for mobile commerce, eBay has adopted a marketing pitch that states: ‘Reach for your phone before you reach for your wallet’
Shanta Saikia Jul 9, 2012 9:14 PM
Once a land of the lawless, Bihar has today become a model for progress. Deputy CM of Bihar Sushil Kumar Modi explains how this was achieved
Shanta Saikia Jul 3, 2012 7:09 PM
The ABP team comprising Trishit Majumdar and Subhrangshu Banerjee swept the Kolkata regionals with a total score of 70 points
Shanta Saikia Jun 26, 2012 7:44 PM
Quizzing capital of India, Kolkata, is all set to prove its mettle once again at the Media Quotient quiz, being held today at Rang Darbar, Swabhumi
Shanta Saikia Jun 22, 2012 9:37 PM
exchange4media’s Shanta Saikia wonders how many of the 1,182 entries from India will win laurels and Lions at Cannes Lions this year
Shanta Saikia Jun 16, 2012 10:08 PM
With numerous consumer engagement activities on Facebook, Fujifilm India to extend social media reach to Twitter, Pinterest, blogs, etc.
Shanta Saikia Jun 15, 2012 8:19 PM
Doing the honours as quiz masters for Delhi regionals are Mohit Joshi, MD, MPG India and Suresh Balakrishnan, CEO, Lintas Media Group
Shanta Saikia Jun 14, 2012 8:44 PM
STAR is aggressively mktg MasterChef Australia 4, including recreating culinary experience in India via Shiro & Hard Rock Café
Shanta Saikia Jun 12, 2012 8:38 PM
MQ - What’s your Media Quotient? is back with its fourth edition. Amar Ujala is the title sponsor this year
Shanta Saikia Jun 7, 2012 7:06 PM
Marketing should be about creating experiences that shape and nurture a young person, say experts
Shanta Saikia May 29, 2012 6:44 PM
Puri Constructions is spending Rs 10 lakh on its OOH campaign per month. The six month long campaign is being executed by Midas OOH
Shanta Saikia May 23, 2012 9:10 PM
The ‘WagonR Think Big Challenge’ provides a unique platform for budding entrepreneurs & is based on WagonR’s core brand values – smartness and leadership
Shanta Saikia May 23, 2012 9:09 PM
Cricket fans can now listen to live commentary of the last three matches of IPL Season 5 on All India Radio’s National Channel and FM Gold Network
Shanta Saikia May 23, 2012 7:05 PM
Asthana has been brought on board to help Sadhna News consolidate its focus on regional news in UP, Uttarakhand, Bihar, Jharkhand & MP, Chhattisgarh
Shanta Saikia May 21, 2012 9:02 PM
Asthana has been brought on board to help Sadhna News consolidate its focus on regional news in UP, Uttarakhand, Bihar, Jharkhand & MP, Chhattisgarh
Shanta Saikia May 21, 2012 9:02 PM
Less ads during one’s favourite soap is a welcome move for the viewers, but e4m’s Shanta Saikia wonders how it would impact ad rates and revenues
Shanta Saikia May 19, 2012 9:13 PM
The bank has invited Expression of Interest from ad agencies to handle its creative duties and media planning & buying. It is also looking for a PR partner
Shanta Saikia May 11, 2012 7:11 PM
Dasgupta’s last stint was with Selvel as its GM – Sales and Marketing. He spent 18 years with the outdoor advertising company
Shanta Saikia May 9, 2012 8:46 PM
Dasgupta’s last stint was with Selvel as its GM – Sales and Marketing. He spent 18 years with the outdoor advertising company
Shanta Saikia May 9, 2012 8:46 PM
Communication is the key in everything that brands do – whether it is the formation of Hero MotoCorp or a David Vs Goliath showdown in Citibank’s case
Shanta Saikia May 2, 2012 10:13 PM
Idea Cellular’s awareness campaign involves installing Idea branded light reflectors on tractors plying in MP and Chhattisgarh to reduce road mishaps
Shanta Saikia May 2, 2012 7:32 PM
The digital marketing company has allocated Rs 5 lakh for Q1 FY13 and is looking to invest in about four ideas in the first year of operation of the centre
Shanta Saikia May 1, 2012 8:23 PM
The Italian brand has tied up with Future Group’s DY Works for brand communication
Shanta Saikia Apr 27, 2012 8:16 AM
Agrawal’s mandate will be to re-structure the organisation, bring dynamism in the system and make the agency ready for next level of growth
Shanta Saikia Apr 25, 2012 8:22 AM
Vritti i-Media has been strengthening its ops to service tier II & tier III cities and rural markets through its DigitalWorld Audio and Audio Visual Network
Shanta Saikia Apr 24, 2012 9:35 AM
After 10 years in the business, Vibgyor Brand Services has adopted new corporate identity and business philosophy that seeks to ‘Involve and Excite’
Shanta Saikia Apr 20, 2012 10:19 AM
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