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Along with the mass-media campaign, Fanta will also engage with consumers through a special on-ground activation in 42 cities across 10 states
Shanta Saikia Feb 17, 2012 9:01 AM
DishTV, which recently launched its new TV campaign, has drawn up an aggressive outdoor campaign and has engaged the services of MOMS
Shanta Saikia Feb 17, 2012 8:50 AM
UTV Bindass tied up with Tata Nano for its Valentine’s Day activation in Mumbai and Delhi. Social media and on-ground initiatives created the buzz
Shanta Saikia Feb 16, 2012 9:04 AM
How did media & ad industry perform in 2011? Where were the ad monies spent last year? Pitch Madison Media Advertising Outlook to reveal all on Feb 17
Shanta Saikia Feb 13, 2012 2:28 PM
In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)
Shanta Saikia Jan 28, 2012 7:33 AM
In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)
Shanta Saikia Jan 27, 2012 12:30 PM
In the ongoing restructure drive, LMG has promoted Mahesh Motwani (Kolkata), Patrick Gomes & Dhirendra Singh (Mumbai) and Vidya Nandakumar (Kochi)
Shanta Saikia Jan 27, 2012 12:26 PM
MSLGroup report on India’s PR industry sees growth scope amid a bleak economy, but lists fee structure, talent crunch, perception as major challenges
Shanta Saikia Jan 27, 2012 7:48 AM
MediaCom has been awarded the KDD India media biz following a multi-agency pitch. The business will be managed out of MediaCom’s Bangalore office
Shanta Saikia Jan 13, 2012 9:54 AM
From being an out-and-out business channel, CNBC Awaaz is progressing to become a growth tool, which creates value for its viewers
Shanta Saikia Jan 13, 2012 8:02 AM
Star Plus is ready with its first non-fiction launch of the year. ‘Survivor India’ premieres on January 6, and is being promoted through radio, print, outdoor and digital mediums.
Shanta Saikia Jan 5, 2012 8:22 AM
inext’s website goes officially live from today. Mudra Max is handling the digital campaign for inextlive.com’s launch.
Shanta Saikia Jan 3, 2012 8:42 AM
MTS’ OOH campaign in the West Bengal circle is aimed at building a greater connect with the youth and is an extension of its Red Energy campaign.
Shanta Saikia Dec 26, 2011 9:30 AM
With the tag line ‘Full of Surprises’, Chhattisgarh Tourism Board’s ad campaign is targeted at high networth individuals (HNIs).
Shanta Saikia Dec 26, 2011 9:28 AM
Insight Brandcom has been launched in Assam to offer integrated media communication services to brands operating in the North East region.
Shanta Saikia Dec 20, 2011 7:56 AM
The contract is to uplift the outdoor advertisement market by advertising through unipoles, gantries and traffic signals in the upper Assam town.
Shanta Saikia Dec 19, 2011 8:24 AM
As Haymarket’s ‘Stuff’ completes three years in India, the gadget magazine will now have a stronger focus on digital and web platforms.
Shanta Saikia Dec 2, 2011 9:33 AM
Shankar Bali, COO, Delhi & Haryana Circles, MTS India, talks about MTS’ ‘Dongle City’ campaign and leveraging OOH to create brand awareness.
Shanta Saikia Dec 2, 2011 8:37 AM
Vizeum India will handle the media mandate for Chennai-based property developer XS Real. The business will be handled out of Vizeum’s Chennai office.
Shanta Saikia Nov 30, 2011 12:58 PM
Vizeum India will now handle Educomp Schools’ media mandate in India to identify the appropriate communication programmes and deliver the same most cost optimally.
Shanta Saikia Nov 29, 2011 8:00 AM
As National Sales Head for Sri Adhikari Brothers’ channels Mastiii, Dabangg and Dhamaal, Kavita Sagar will be responsible for driving sales efforts across the network, including brand count increase and revenue.
Shanta Saikia Nov 11, 2011 7:39 AM
Based out of Mumbai, Ashok Lalla will report to Ravi Rao, Leader, Mindshare South Asia. He moves from Euro RSCG, where he was President – Digital, and worked with several blue-chip clients, including Unilever and IBM.
Shanta Saikia Nov 9, 2011 8:39 AM
Agnello Dias, Haresh Chawla, Madhukar Kamath, Man Jit Singh, Rajiv Verma, Ronnie Screwvala, Sandeep Goyal and Vineet Jain are the eight industry leaders nominated for IMPACT Person of the Year 2011, presented by Jagran Group.
Shanta Saikia Nov 9, 2011 8:11 AM
Data card business is one of the key focus areas for MTS. In a bid to create hype around its high speed data card Mblaze, MTS and Apex have conceptualised an eye-catching OOH initiative in Mumbai…
Shanta Saikia Nov 8, 2011 9:00 AM
While moving away from the single agency model, Philips has decided to continue its relationship with Carat as the global strategic media agency partner across all business sectors and the corporate organisation.
Shanta Saikia Nov 8, 2011 8:16 AM
Jyothy Laboratories Ltd has awarded Henko’s creative mandate to Publicis Ambience. This is further to the agency partnership realignment post the merger of Jyothy Laboratories and Henkel.
Shanta Saikia Oct 20, 2011 9:06 AM
Six entries from India have been shortlisted for the Festival of Media awards, which will be held in Singapore on November 15, 2011. Mindshare has two shortlists, while LMG, Maxus, Lodestar UM and Mediacom have one shortlisted entry each.
Shanta Saikia Oct 14, 2011 9:21 AM
Reebok’s ‘ReeFlex’ campaign has taken off with innovations across media to tap into the festive season and create resonance among consumers. Sajid Shamim, Brand Director, Reebok, shares more on the campaign...
Shanta Saikia Oct 4, 2011 9:34 AM
Kreate Advertising has come a long way since its formation in 2002 at an investment of just Rs 5 lakh. As the agency moves towards completing a decade in the business, it is looking at around 20-25 per cent increase in profitability. CMD Dhaval Mehta traces the agency’s journey so far...
Shanta Saikia Sep 30, 2011 9:08 AM
Fiat India Automobiles Ltd has launched a new ad campaign to depict its bond with India. Conceptualised by Bates 141, the multimedia campaign features a new TV commercial that brings out the vibrancy of festivities of India and the ‘Italianess’ and technological strengths of Fiat cars in India.
Shanta Saikia Sep 26, 2011 12:30 PM
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