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@columbia Drop Out, @e4mtweets, @BWorldOnline... Past @timesnow, @htTweets, @timesofindia
The recently aired Modi-Arnab interview turned Twitter into a platform of entertainment and an arena of unbridled criticism, with people choosing either side to tweet and keep the conversations going
Ruhail Amin Jul 1, 2016 8:06 AM
Being his first interview with any private news channel post coming to power in 2014, Modi’s decision to choose Times Now for this exclusive one-on-one had the nation glued to the show, and that included ideologically diverse group of journalists belonging to an eclectic mix of political affiliations, who quickly went about praising, criticising, and even mocking both the guest and the host
Ruhail Amin Jul 1, 2016 8:03 AM
A panel discussion on ‘How is Digital Marketing Shaping Business Outcome’ was held during the IDMA 2016 event which witnessed the participation of industry stalwarts like- Amitabh Tapadar, Brand Group & Consumer Insights Head-Consumer Products Segment, Bajaj Electrical Ltd, Anuradha Aggarwal, Chief Marketing Officer, Marico Ltd., Siddharth Banerjee, Senior VP, Marketing, Vodafone India Ltd., Somnath Kedia, Business Head, IFB Industries Ltd and Praseed Prasad, Head of Agencies & Partnerships, Flipkart. The discussion was moderated by Ranjoy Dey, Head of Digital, Havas Media India
Ruhail Amin Jun 20, 2016 7:46 AM
The Advertising Club held (TAC) its ‘Annual Ad Review’ event in Mumbai yesterday. Industry stalwarts gathered to look at the current trends in advertising and how brands are communicating and operating amidst a cacophony of deafening distractions and multitude of new challenges
Ruhail Amin Jun 16, 2016 8:16 AM
In an interview with exchange4media, Anantha Nayak, CEO, Cipla spoke about the marketing challenges in the healthcare sector, the need for competing with FMCG players and Cipla’s renewed focus on OTC category
Ruhail Amin May 20, 2016 8:10 AM
More than 40 brands showcased their ads during the India Pakistan cricket match at Eden Gardens, Kolkata with Oppo, Nissan, Airtel and Flipkart featuring among the top advertised brands
Ruhail Amin Mar 21, 2016 7:50 AM
In today’s scenario brand experience starts much before customers reach the point of sale or the point of consumption and it is posing a big challenge for marketers, said Sumeet Narang, VP Marketing, Bajaj Auto Ltd. at the Pitch CMO Summit 2016
Ruhail Amin Mar 10, 2016 7:59 AM
Good stories inevitably generate positive emotions and stories in today’s context need to evoke the right emotions in order to engage consumers with the brand, said Harpreet Singh Tibb, Director Marketing, Kelloggs India & South Asia, while speaking on the topic–‘Brands are using Content Marketing to build Equities and Drive sales’ at the Pitch CMO Summit 2016.
Ruhail Amin Mar 7, 2016 8:29 AM
Speaking at the Pitch CMO Summit 2016, Vivek Sharma, CMO of Pidilite highlighted how brand experience and brand involvement were two different concepts which are often misunderstood by marketers.
Ruhail Amin Mar 5, 2016 7:38 AM
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