By 2020 non-traditional media will contribute to 50% of our revenues: Tamara Ingram
Tamara Ingram during her first visit to India, eight months after taking over as the Worldwide CEO of J. Walter Thompson Company, talks about why India is a key market for the network
She is one of those rare examples of a woman leading a global advertising network, and has really managed to weather the storm that cost her predecessor his job. Tamara Ingram during her first visit to India, eight months after taking over as the Worldwide CEO of J. Walter Thompson Company, talks about why India is a key market for the network.
What brings you to India and what is the agenda of your visit?
The agenda is to meet people, to see our wonderful clients, to be inspired and to inspire.
You recently won the global digital mandate for Lux strengthening almost a 91 year old bond with the company. Which are the other big account wins you are really proud of?
Earlier this year, our Beijing team won the Air China account, a brand which has a great reputation. Actually there are so many. Rather than mentioning any particular brand name, I’d like to say that it’s really encouraging that every country is winning wonderful local brands. I was very proud of the Lux win because it shows that we are completely digital in the way we work, it’s very important. So, I am looking not only for great brand names but also the capabilities that we can deliver for our clients.
What would be the split between the revenue growth on account of existing clients and the new ones?
I can’t quite split out the numbers for you here, but what’s important to understand is that in order for us to grow as a company overall, we are going to have to grow in places where we put our money. Revenue in classic advertising is going to go down, year on year, in different countries at different paces, so what’s vital is that we have a diverse capability. That way the revenue won’t go down, in fact may even grow. So through digital, non-traditional services, shopper services, data analytics, I hope we that will be able to grow our client’s businesses as well as our revenue.
What percentage of J. Walter Thompson India’s revenue comes from non-traditional media?
70% of our revenue comes from traditional media and 30% from non-traditional media. But by the year 2020, we are going to change that ratio to 50:50.
You replaced then CEO Gustavo Martinez who had to resign post a very huge scandal. How many weeks went into persuading clients that J. Walter Thompson will rise above the controversy?
Our clients, some who have been with us for the past many years, others perhaps lesser have worked with us on a day-to-day basis and they know how good and marvellous the J. Walter Thompson culture is. So I don’t think we had to persuade clients. In my view it’s about building confidence in them, in making them realize that this is not going to affect them. What’s important is to deliver great work for our clients, we focus on that and not on distractions.
Women make 85% of all purchase decisions, yet are woefully underrepresented in creative jobs in advertising, especially at the top of the pyramid, what are you doing to change that?
What’s wonderful about being in India and South Asia is that 50% of our leadership comprises women. So we absolutely represent the community that we come from. I think there isn’t a glass ceiling but without doubt until we have 50% of our leadership as 50% of our community, we are not in the right place. And we are absolutely committed to get that sorted. And the way we have to do it is find the talent, train the talent and enable people to be successful while they are in work. It is also important to put in more human policies so that women can have babies and we make it easy to work for them when they return.
What are some of the biggest markets for J. Walter Thompson and the emerging ones? Where would you peg India in the global scheme of things?
New York and London are incredibly important to us, however markets like China Brazil, hubs like Singapore, India are absolutely critical. We can talk about Indonesia or Thailand or Vietnam as markets that are emerging, or we can talk about the market that’s emerging for us in terms of creativity and contribution like Amsterdam which is a very interesting creative contributor and so are Puerto Rico and Columbia. So, I don’t look at the world simply in terms of numbers but also in terms of contribution. And India has been critical not only in terms of its significance and its growth, but also because of what Tarun Rai and his team have uniquely done. They have created a model of cultural collaboration, a model that I want to take around the world.
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E4M Our strategy is to target younger audiences through Sports: Rajiv Dubey, Dabur
The Head of Media at Dabur India spoke exclusively to exchange4media on the World Cup, associating with Indian Idol, the company’s digital spending and much more
With quirky campaigns, memes and moment marketing, timed with the ongoing World Cup and particularly the India-Pakistan matches, Dabur India has got considerable consumer attention for its popular brands – Red Paste, Cool King Hair Oil, Chyawanprash, Dabur Vita and the recently launched Bae Fresh Gel toothpaste.
The 140-year-old company is going big on key sporting events, World Television Premiere (WTP) movies and reality shows. It is now gearing up to become the title sponsor of popular talent show ‘Indian Idol’ on Sony TV for the first time, shared Rajiv Dubey, who leads the media strategy at Dabur.
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ShareSwapan Seth's new book 'COOL' is out
The book is a reflection of the author's 'eclectic taste across categories'
Advertising professional and art collector Swapan Seth has announced the launch of his new book COOL. The book is described as "a ready reckoner to the hip and the happening, of the known and the very unknown."
The book is a reflection of the author's "eclectic taste across categories: from boltholes to exotic hideaways."
COOL has been published by Simon & Schuster India and is available on Amazon.
Seth is an ad veteran with a long and illustrious career in the industry. He became the youngest-ever Creative Director at Clarion at age 24. He was VP at 26 at Trikaya Grey. Two years later, he started his agency Equus.
He writes for publications such as The Economic Times, Hindustan Times and India Today. This is his second book and he has previously published THIS IS ALL I HAVE TO SAY.
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Disney Star signs 9 sponsors for Asia Cup PAK
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up come on board
e4m Staff Disney Star has signed nine broadcast and digital streaming sponsors for the upcoming Asia Cup.
Charged by Thums Up, Nerolac Paint+, Amazon Pay, Jindal Panther, My11Circle, MRF, Samsung Galaxy Z Flip5, Wild Stone and Thums Up have come on board for the upcoming tournament.
As reported earlier by exchange4media, Disney Star has sought Rs 26 crore for the co-presenting sponsorship on TV and Rs 30 crore for Disney+ Hotstar.
According to industry sources, the associate sponsorship on Star Sports has been priced at Rs 19.66 crore, whereas for the ‘powered by’ sponsorship on Disney+ Hotstar, the broadcaster is seeking Rs 18 crore.
As per the information available with exchange4media, Disney+ Hotstar has three sponsorship tiers-- co-presenting (Rs 30 crore), powered by (Rs 18 crore) and associate sponsorship (Rs 12 crore). The broadcaster is offering an estimated reach of 120-140 million for co-presenting sponsors, 90-100 million for powered by and 60-70 million for associate sponsorship.
A spot buy for 10 seconds has been priced at Rs 25 lakh for the India vs Pakistan matches, while for the non-India matches, the ad rate for 10 second is Rs 2.3 lakh. The India matches plus the final for ODIs has been priced at Rs 17 lakh per 10 seconds.
Asia Cup is scheduled to be held from 30 August, 2023, to September 17, 2023.
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Sorted 360 wins creative & social media mandate of Reliance Mall
The agency will manage offline and online campaigns for Reliance Mall
Sorted 360, an integrated creative and social media agency, has won the mandate to providing brand solutions for Reliance Malls across India.
“Sorted 360 is set to enhance Reliance Malls' market presence with their unparalleled creative prowess and strategic thinking,” read a press release.
“Sorted 360's commitment to pushing the boundaries of creative communication aligns perfectly with Reliance Malls' ethos. With a pan-India presence spanning across 19 cities and growing, Reliance Malls has consistently captivated customers by offering an array of Reliance brands and third-party fashion & lifestyle brands. The mall has established an unparalleled connection with its patrons through superior quality, a remarkable value proposition, and an unmatched shopping experience,” it read further.
"We are thrilled to welcome Sorted 360 as our trusted partner in advancing our brand presence across the nation," said the Head of Marketing at Relaice Malls. "Their proven expertise in retail, shopping center management, and innovative creative strategies make them the perfect fit for our vision."
"Partnering with Reliance Malls is a testament to our commitment to shaping extraordinary brand experiences," remarked Prerana Anatharam, Co-founder of Sorted 360. "We are excited to leverage our strategic and creative acumen to further elevate Reliance Malls as the epitome of convenience, choice, and excellence."
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KlugKlug onboards Hemang Mehta as Country Manager for Indias
Mehta was most recently Head of Agency Relationships at Network 18 Media & Investments
KlugKlug has appointed Hemang Mehta as its Country Manager for India.
Mehta will play a pivotal role in driving KlugKlug's growth and expansion within the Indian market and be responsible for Sales & GTM Strategy
Prior to that, he has also represented organisations like Exponential (now VDX.tv), India Today Digital and Rediff.com. His expertise spans various domains including digital media sales, mobile marketing, media planning, and buying, social media marketing, and more.
Hemang Mehta expressed his enthusiasm about joining KlugKlug, saying, "I am thrilled to be a part of KlugKlug, a forward-thinking platform that is reshaping the influencer marketing landscape. As much as I look forward to collaborating with the exuberant team at KlugKlug, I am super excited to interact with the brands to deliver powerful data-backed Influencer solutions that will guarantee business outcomes."
Commenting on the appointment, Kalyan Kumar, Co-Founder and CEO of KlugKlug, stated, "We are excited to welcome Hemang Mehta to our team as the Country Manager for India. His extensive experience in digital media sales and marketing will be instrumental in driving our efforts to provide influencer marketing solutions to our clients. We believe Hemang's leadership will be key in scaling our operations and expanding our reach within the Indian market."
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