`Date-wise News`

Mi Marathi spruces programme line-up with 14 new shows

Mi Marathi, the Marathi general entertainment channel from Broadcast Initiatives Ltd, is creating freshness with an all-new programme line-up. Starting March 23, 2009, the channel will have as many as 14 new shows. Plans are afoot to kick off an aggressive campaign through hoardings, TV and print close to the launch of the new programmes.

exchange4media Staff Mar 14, 2009 8:35 AM

Wrigley creates a new cross between a gum and Éclairs

Wrigley India Pvt Ltd, a manufacturer and marketer of chewing gum, has expanded its product portfolio with the launch of Boomer Gumlairs, a new category within bubble gums. The company has recently released a TVC conceptualised by Mudra to support the launch. Mediacom is handling the media duties for the brand.

exchange4media Staff Mar 14, 2009 8:33 AM

Starcom Worldwide & Future Group to part ways; Allied Media bags Future Group account

After a two-year alignment, Starcom Worldwide and The Future Group have decided to end their relationship. It is understood that this was a mutual parting of ways by both the companies. In the meanwhile, Allied Media has added Future Group to its kitty. There was no pitch process involved in the development.

Noor Fathima Warsia Mar 14, 2009 8:32 AM

Making Yellow Pages lucrative for all

Yellow Pages can be a lucrative referral point and be a good business guide for not just professionals across categories but also everyone else. It is this message that Cell18 gets across in the recently released TV campaign for Infomedia Yellow Pages.

exchange4media Staff Mar 14, 2009 8:31 AM

I&B Ministry nod to community radio stations in Ahmednagar, Solan

The Ministry of Information & Broadcasting has signed a grant of permission agreement for establishing, maintaining and operating community radio stations at Krishi Vigyan Kendra, Babhaleshwar in Ahmednagar district in Maharashtra. Meanwhile, Himachal Pradesh has got its first wireless community radio station in Solan district.

exchange4media Staff Mar 14, 2009 8:30 AM

SMG’s MediaVest brand to launch in India on April 15; Dinesh Singh Rathore likely to head the business

Starcom MediaVest Group’s (SMG) plans to launch the MediaVest brand in India are near fructification. It is learnt that SMG will launch MediaVest Worldwide in India by April 15, 2009. It is also understood that SMG has found an internal candidate to head the business. Sources suggest that Dinesh Singh Rathore, who has so far been heading FutureWorks for the agency, would be heading MediaVest in India.

Robin Thomas Mar 14, 2009 8:30 AM

We are following the principal of ‘Realistic Optimism’: O&M’s Sanjay Thapar

“We are following the principal of ‘Realistic Optimism’. We continue to be cautious in our approach and are monitoring the situation more frequently. One of the tricks in managing the slowdown is to be flexible and open at all times. During any downturn, businesses and brands who manage their talent and investments well stand to gain,” says Sanjay Thapar, Group President - North & East, O&M India.

exchange4media Staff Mar 14, 2009 8:29 AM

Venkatesh Kini

After a successful three-year term, Venkatesh Kini, VP- Marketing, Coca-Cola India, is moving back to The Coca-Cola Company headquarters in Atlanta as Global Vice-President for Juice Marketing. Kini’s elevation to this global role is a recognition of his marketing leadership. He has over 17 years of marketing, sales and general management experience. His previous assignment was as Vice-President, Sprite and Flavors Brand Business Unit with Coca-Cola North America, which he held since September 2005. Coca-Cola India now enjoys market leadership in four out of the five beverage categories in India.

exchange4media Staff Mar 14, 2009 8:08 AM