Date-wise News

The Hindu is all set to host the fourth edition of Friday Review November Fest of Music. The event will be held from November 14 to 23. Offering a grand opening for the December season, The Hindu is going the events way to bring its advertisers closer to their TGs.

exchange4media Staff Nov 13, 2008 9:28 AM

M&C Saatchi India, the Indian arm of UK-based global advertising agency, has appointed Hemant Sapre as Senior Creative Director and Vice President. One of India’s most awarded and respected creative talents, Sapre will partner Parveez Shaikh in leading the creative product of the office from Mumbai.

exchange4media Staff Nov 13, 2008 9:26 AM

The combined net worth of India’s 40 richest has taken a 60 per cent nosedive. Their total wealth is now $139 billion, down from $351 billion a year ago, according to the latest Forbes Asia India Rich List. These are painful times for India’s tycoons. The country’s once soaring stock market fell 48 per cent in the past year, the rupee depreciated 24 per cent against the dollar, and GDP growth is expected to slow by at least a percentage point, in part owing to double-digit inflation.

exchange4media Staff Nov 13, 2008 9:25 AM

McCann Erickson recently had two new additions. Anil Thomas has joined McCann Erickson Bangalore as Senior Creative Director. He comes on board with experience in account management planning and creative fields. Thomas moves from Lowe Bangalore, where he had handled clients like Britannia, Fastrack and Sonata.

exchange4media Staff Nov 13, 2008 9:22 AM

Amrita TV has recently launched the second season of ‘Best Citizen Journalist’. Aired from Monday to Thursday at 9.30 pm, ‘Best Citizen Journalist – 2’, like its prequel, is designed to unearth and mould citizen journalists who are not professional newsmen, but who nevertheless have a nose for news.

exchange4media Staff Nov 13, 2008 9:20 AM

Most Hindi general entertainment channels have said that the need of the hour is to be ‘rigorous’ in watching the cash outflow of the company. However, newcomer Colors is clear that the channel wouldn’t make any “knee-jerk” reactions that could “slow down its momentum”. Most channels are confident that they would be able to make it through the current situation; the better channels would survive the bubble burst.

Noor Fathima Warsia Nov 13, 2008 6:09 AM

Amid economic slowdown and rising inflation, the Pitch CMO Summit 2008 comes as an opportune platform for marketers and industry leaders to discuss ways to market in an inflationary economy. The CMO Summit, being held in Delhi today, is an initiative of ‘Pitch’, the marketing magazine from the exchange4media Group. Colors is the main sponsor for the event.

exchange4media Staff Nov 13, 2008 5:56 AM

Next week’s numbers from TAM Media Research would be very interesting, given the repeat programming mode that Hindi general entertainments are in. The latest data for week 45 does not yet show the impact of repeat programming and marks one of the better weeks that that genre has seen. All players have added to their overall ratings and the genre GRPs have increased from 1064 to 1203.

Noor Fathima Warsia Nov 13, 2008 5:49 AM

Shivjeet Kullar has taken on the new role of Creative Mentor after being the CEO and Founder-Creative Director at K Factor for the past four years. Shantomoy Ray, who has been Branch Head of K Factor Delhi, has been elevated to CEO.

exchange4media Staff Nov 13, 2008 5:47 AM

TRAI has made it clear that state governments, local bodies, political parties and religious bodies would not be allowed to enter the field of public broadcasting and distribution activities such as cable services, DTH, etc. The regulator made this statement as part of its recommendations on issues relating to entry of certain entities into broadcasting and distribution activities.

exchange4media Staff Nov 13, 2008 5:44 AM

Focusing on the Delhi market this time, the 14-week RAM data – all 12 plus, all listeners, whole week – for Weeks 30 to 43, puts Radio Mirchi as the clear leader in the Capital. AIR FM2 Gold comes a distant second. Fever FM has managed to maintain its third slot, with Red FM, Big FM, Radio City and Radio One closely competing for the fourth slot. Meow FM, AIR FM1 Rainbow, Hit FM, Vividh Bharati and Akashvani follow.

Robin Thomas Nov 13, 2008 5:41 AM

Indrajit Sen has joined Laqshya Media as President-Projects. Hitherto, Sen was Country Head and CEO of Stroer Media. Interestingly, in a conversation with exchange4media, Sen divulged that he had as yet not severed all ties with Stroer and would continue to look after the business opportunities at the German OOH media company. At Laqshya Media, Sen would be reporting to Managing Director Alok Jalan.

exchange4media Staff Nov 13, 2008 5:38 AM

Broadcasters and media players alike have welcomed News Content Track (NCT), the new service announced by TAM Media Research to further strengthen individual content tracking of channels. The industry reaction suggests that this new service will be very helpful in taking tactical learning results. It will also help advertisers identify the type of content they want to be associated with.

exchange4media Staff Nov 13, 2008 5:37 AM

The Maharashtra market is witnessing a fight between media majors STAR India and Zee TV for a larger audience share. Both the channels already have presence in the news genre, where Star Majha is leading over Zee 24 Taas. Zee has a strong hold in the Maharashtra market with Zee Marathi in the general entertainment channel space. Now, Star is set to heat up this space with the launch of its Marathi GEC, Star Pravah.

exchange4media Staff Nov 13, 2008 5:34 AM