Date-wise News

As Ad Bucks Head to Web, Essence, Others Create Original Programming

exchange4media Staff Aug 21, 2007 9:47 AM

The board of directors of Pantaloon Retail India, which met on Saturday (August 18), approved a proposal to issue 40 lakh equity shares of face value Rs 2 each at a premium of Rs 498, aggregating Rs 200 crore, on preferential basis to private investors.

exchange4media Staff Aug 21, 2007 9:41 AM

Internet search engine giant Google today announced the launch of two India specific services -- Google Local Search and Google Local Business Centre. Google India Labs, an India serving innovation platform, was also launched.

exchange4media Staff Aug 21, 2007 9:39 AM

Rohit Lal, Programming Head, IBN7, has joined Triveni Group’s forthcoming Hindi news channel as Programming Head. He would be reporting to Group Editor Ram Kripal Singh.

exchange4media Staff Aug 21, 2007 9:34 AM

SaharaOne Media & Entertainment today christened its new Hindi entertainment channel as ‘Firangi’, and has appointed Rajeev Chakrabarti as its Business Head. The channel will introduce its viewers to the world’s most-watched novellas, sitcoms, short series, adventure series and world cinema.

exchange4media Mumbai Bureau Aug 21, 2007 9:33 AM

The Indian Cricket League, an Essel Group venture, has officially announced the names of 51 players who have joined the league. Apart from the national players, the League has also managed to rope in some well-known international players as well.

exchange4media Mumbai Bureau Aug 21, 2007 9:31 AM

Hero Electric, the electric two-wheelers from Ultra Motor Company and Hero Cycles Limited, is playing it safe in getting its foothold in India. It is currently focussing on creating a category for electric vehicles, post which it would be aggressive in its media activities.

exchange4media Staff Aug 21, 2007 9:30 AM

BPL Mobile is all set to rejuvenate the brand through its recently launched campaign ‘Get in the loop’. Rs 10 crore has been spent on ATL and BTL activities for the same.

exchange4media Staff Aug 21, 2007 9:29 AM

In a unique initiative, the India Chapter of International Advertising Association (IC IAA) has mobilised a 22-member CEO delegation that will be undertaking a study tour of developments in New Age media in the US.

exchange4media Mumbai Bureau Aug 21, 2007 9:28 AM

In a recent internal reorganisation, Rahul Welde, currently the GM and Head of Media Services, Hindustan Unilever Ltd, has been promoted as Vice-President, Media Services, Asia AMET. Asia AMET is one of the principal regions of Unilever operations.

Noor Fathima Warsia Aug 21, 2007 9:27 AM

The recently released ‘Chak De! India’, arguably one of the most popular movies of the year so far has seen five key brand placements – Aaj Tak, ESPN, McDonald’s, Puma and UltraTech. The choice of scenes in which Aaj Tak is placed raises questions on whether it is just visibility in a movie that matters or should brand fit play a role too.

Noor Fathima Warsia Aug 21, 2007 9:24 AM

The State Bank of India and its associated banks have launched a new campaign for their ‘Cash Back Plus’ scheme. The creative team at RK Swamy BBDO Mumbai has worked on this campaign covering print, television, radio, outdoor and digital media.

exchange4media Staff Aug 21, 2007 9:22 AM

Mobile Magic, a mobile store retail chain, has allotted Rs 2.5 crore for its print campaign during FY 2008. The company is also planning to use radio and television in the coming months during the course of its expansions.

exchange4media Staff Aug 21, 2007 9:22 AM

Bayer Diabetes Care has appointed Blue Lotus Communications as its public relations agency. The agency intends to provide a nationwide reach for the brand through this association.

exchange4media Mumbai Bureau Aug 21, 2007 9:20 AM

Anil Srivatsa, COO, Radio Today Broadcasting, emphasises that talk radio is a personality driven format and it is not about the content. At the end of the day, it’s about who connects with the listeners. “If I have fans, they connect to me. There is a trust factor built with me...Think of my radio station as a mall,” he says, adding that intelligent on-air talent is difficult to come by in a conventional pool.

exchange4media Staff Aug 21, 2007 9:19 AM

“A subscription-based revenue model is clearly a sustainable and phenomenal revenue model. Firstly, it does not have seasonality. Secondly, it’s a cash-and-carry model, where the consumer pays upfront in advance. And finally, you are able to deliver a proposition which is very sharp… We don’t have an advertising model at all. That’s clearly our USP.”

exchange4media Staff Aug 21, 2007 12:00 AM

"We have a proper in-depth research that we keep doing on this to keep music fresh. Other channels call themselves 'Adult hit contemporary channels', while we call ourselves an 'AC' channel, which is an Adult Contemporary channel. What we mean by that is that we keep playing music that can connect with the first generation and it necessarily need not be the latest hits. You will realise over time that we don't play so many hit songs. We do not chase hits like a new breaking song or something like that, which again is a big differentiator, and you will see our songs cutting across generations."

exchange4media Staff Aug 21, 2007 12:00 AM