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Date-wise News

International : At CTAM: Ogilvy's Steve Hayden Wants to Coin a New Acronym

International : At CTAM: Ogilvy's Steve Hayden Wants to Coin a New Acronym?blur=25

DDAB, or Dada Data Alpha and Beta, as a Way to Grab Consumers' Attention

exchange4media Staff Jul 26, 2007 9:31 AM

Nat Geo out to reinforce size matters with new season of ‘Megastructures’

Nat Geo out to reinforce size matters with new season of ‘Megastructures’?blur=25

National Geographic Channel is back with a brand new season of ‘Megastructures’, which delves into the greatest structures of the world. ‘Megastructures’ will be telecast every Thursday at 8 pm from August 16 onwards.

exchange4media Staff Jul 26, 2007 9:27 AM

: Rajat Jain partners with Mobile2win, joins as CEO and MD

: Rajat Jain partners with Mobile2win, joins as CEO and MD?blur=25

Mobile2win India, a leading player in the wireless value added services field, has roped in Rajat Jain as a Partner in the company. Prior to this, Jain was Managing Director of The Walt Disney Company in India and before that, Head of Sony SET MAX. He takes over as MD and CEO of Mobile2win.

exchange4media Mumbai Bureau Jul 26, 2007 9:26 AM

: Sonal Dabral to join Bates David Enterprise India as Chairman

: Sonal Dabral to join Bates David Enterprise India as Chairman?blur=25

O&M’s Sonal Dabral is all set to join BatesAsia in a dual capacity from October 2007. He comes in as the Regional Executive Creative Director, Asia Pacific, as well as Chairman of Bates David Enterprise, India. He would be working closely with India CEO Subhash Kamath.

exchange4media Mumbai Bureau Jul 26, 2007 9:24 AM

Saatchi & Saatchi brings in BTL specialist, Anand Siva appointed its VP

Saatchi & Saatchi brings in BTL specialist, Anand Siva appointed its VP?blur=25

Saatchi & Saatchi has decided to add a below-the-line specialist to its offerings. The new unit would be called ‘Saatchi & Saatchi Solutions’, and Anand Siva has been appointed as its VP.

exchange4media Mumbai Bureau Jul 26, 2007 9:22 AM

Vijay TV’s ‘Airtel Super Singer Junior’ & ‘Hutch Kalaka Povathu Yaar Part III’ end on a high note

Vijay TV’s ‘Airtel Super Singer Junior’ & ‘Hutch Kalaka Povathu Yaar Part III’ end on a high note?blur=25

‘Airtel Super Singer Junior’ and ‘Hutch Kalaka Povathu Yaar Part III’, which recently concluded on Vijay TV, have delivered high ratings for the channel even as winners of both the shows walked away with a prize money of Rs 5 lakh each.

exchange4media Chennai Bureau Jul 26, 2007 9:21 AM

Shankar Rath quits STAR, joins Tag Media Network as Head of Operations

Shankar Rath quits STAR, joins Tag Media Network as Head of Operations?blur=25

Shankar Rath, a 15-year-old veteran in the television industry, has joined Tag Media Network as Head of Operations. Prior to his new assignment, he was Operations Manager with STAR Network, where he had helped STAR successfully launch the Tata Sky interactive service, among other things.

exchange4media Chennai Bureau Jul 26, 2007 9:20 AM

Content customisation is the key to successful in-store branding, say industry players

Content customisation is the key to successful in-store branding, say industry players?blur=25

Customising content for your TG has been the buzzword for decades. Even the OOH players agree on that front. Speaking to some of the industry players, exchange4media tries to understand the OOH players’ views on some of the issues concerning the industry.

exchange4media Staff Jul 26, 2007 9:16 AM

Equus Red Cell Delhi adds three new accounts to its kitty

Equus Red Cell Delhi adds three new accounts to its kitty?blur=25

Equus Red Cell Delhi has recently bagged three new businesses – the All India Management Association (AIMA), Belden, and Heidelberg Cement. The cumulative size of the wins is pegged in the region of Rs 17 crore.

exchange4media Staff Jul 26, 2007 9:13 AM