Date-wise News

Discovery Network has lined up two interesting programmes. While ‘Secrets of Egypt’s Lost Queen’ will premiere on Discovery Channel in August, ‘Not Your Average Travel Guide’ will air from June 30 on Discovery Travel and Living.

exchange4media Staff Jun 30, 2007 8:59 AM

Radio City has launched its new outdoor campaign that claims to be live and interactive. The station intends to feature the winning listener from each station on billboards through a contest.

exchange4media Mumbai Bureau Jun 30, 2007 8:57 AM

BBC Worldwide has reported record profits for FY06-07. The organisation has achieved a three-fold increase in profits over the last three years and is now investing to build its digital offering and strengthening its position in markets such as the US, China, India and Australia.

exchange4media Mumbai Bureau Jun 30, 2007 8:56 AM

K2 Communications Pvt Ltd, a Bangalore-based PR agency, will be handling the PR duties for Zee Kannada. K2 Communications will handle all offline and online PR and media activities of Zee Kannada, which is currently carving an aggressive path to increase its viewership in the state.

exchange4media Chennai Bureau Jun 30, 2007 8:53 AM

Bindass, UTV-Astro’s youth entertainment and leisure brand, has appointed Shailindra Kaul as its Senior Creative Director. Kaul was earlier with Zoom TV. In his new role, he will be responsible for creative services and on-air branding for Bindass.

exchange4media Mumbai Bureau Jun 30, 2007 8:51 AM

Sri Adhikari Brothers’ subsidiary company, Broadcast Initiatives Ltd (BIL), is planning to come up with a Bhojpuri channel in the last quarter of this fiscal. What with even Spiderman speaking in Bhojpuri and Ravi Kishen gaining somewhat of a cult status, BIL has plans to gain from the belt.

exchange4media Staff Jun 30, 2007 8:49 AM

Lodestar Universal shone at the Emvies this year. Besides being declared Agency of the Year, the media agency also walked away with six Silvers, three Golds, the TAM Award and the People’s Choice Award for the best media innovation in TV and digital. Mindshare, O&M and Madison also made their mark at the Awards.

exchange4media Staff Jun 30, 2007 8:45 AM

"Now everyone in Bollywood knows our personality and before going on-air they say, 'Don't bajao us today'. People know that we won't have a boring clichéd interview. Over the past couple of years, people have identified this. Our entire positioning is that we are a 'station for expression'. And we come with a mindset that we can make things work. So it is a platform for people to raise issues. So we 'bajao' issues that impact the common man. It is a clear, honest, true-to-yourself station and I think that has been our biggest differentiator, and a personality is getting formed in our listeners' minds."

exchange4media Staff Jun 30, 2007 12:00 AM